CROX Crocs Inc

BOULDER, Colo., Jan. 11 /PRNewswire-FirstCall/ -- Crocs, Inc. (NASDAQ:CROX), today announced that its wholly owned subsidiary, Fury, Inc., will launch its 2007 product line at the ONEGOAL Hockey Show in Toronto, Ontario in the South Building, booth #438. The show will take place at the Metro Toronto Convention Center from January 14-16, 2007. Crocs acquired Fury, a leading manufacturer of performance-driven hockey and lacrosse equipment in October of 2006, and is now operating the company as a wholly owned subsidiary. Founded in 2002 by former NHL star Keith Primeau and two partners, Fury delivers top-of-the-line equipment that has been designed and tested by professional athletes to meet the highest specifications in the industry. The first synergies of the Crocs relationship will be visible in Fury's Aeroflex Series, which will feature Croslite, Crocs' proprietary closed-cell material. Croslite is a revolutionary anti-microbial material, which is incredibly lightweight, prevents odor and provides a custom, comfortable fit. Croslite's superior impact resistance has allowed Fury to engineer products that require substantially less material thickness than most products available on the market today. These new low profile products allow for greater range of motion, leading to maximum flexibility and performance. The combination of Fury's industry leading designs with Crocs' innovative Croslite technology creates a revolutionary breakthrough in sports protection. The Fury product line now includes sticks, gloves, pants, shin pads, elbow pads and transition wear. The company also offers an assortment of high quality bags, apparel and accessories. "We are very pleased to have Fury as part of the Crocs family and look forward to the launch of its new line of products. Fury is a well-respected company and we are excited by the synergies created by the integration of our industry-leading Croslite material into their superior line of sports equipment and apparel," said Ron Snyder, CEO of Crocs. "Croslite is an extremely versatile material and we are continuing to find new markets for this product, including the sporting industry. We believe Croslite will bring a new level of quality, protection, and support to athletic equipment and this technology will allow athletes to achieve a new level of performance with our products." About Fury, Inc. Fury, Inc. is a wholly-owned subsidiary of Crocs, Inc. Founded in 2002, Fury designs and manufactures quality hockey and lacrosse equipment with the ultimate quality and protection for athletes. In 2007, Fury products will feature Croslite(TM), a revolutionary, lightweight, anti-bacterial material that provides flexibility and superior protection for the ultimate performance experience. With Croslite, Fury is changing the game. Please visit http://www.furysport.com/ for additional information. About Crocs, Inc: Crocs, Inc. is a rapidly growing designer, manufacturer and retailer of footwear for men, women and children under the Crocs(TM) brand. All Crocs(TM) brand shoes feature Crocs' proprietary closed-cell resin, Croslite(TM), which represents a substantial innovation in footwear. The Croslite(TM) material enables us to produce soft, comfortable, lightweight, superior-gripping, non-marking and odor-resistant shoes. These unique elements make Crocs(TM) footwear ideal for casual wear, as well as for professional and recreational uses such as boating, hiking, hospitality and gardening. The versatile use of the material has enabled us to successfully market our products to a broad range of consumers. Crocs are sold in more than 60 countries and come in a wide array of colors and styles. Please visit http://www.crocs.com/ for additional information. DATASOURCE: Crocs, Inc. CONTACT: Tia Mattson of Crocs, Inc., +1-303-848-7199, ; or Ashley Saunders of Ogilvy Public Relations Worldwide, +1-303-634-2628, , for Crocs Web site: http://www.furysport.com/ Web site: http://www.crocs.com/

Copyright