CROCS(TM), Inc. Introduces New Spring 2007 Line-Up at FFANY
December 05 2006 - 8:01AM
PR Newswire (US)
NEW YORK, Dec. 5 /PRNewswire-FirstCall/ -- Crocs, Inc.
(NASDAQ:CROX), pioneers of a new breed of comfort footwear, today
introduces its Spring 2007 footwear line-up. The new line-up
features nine new models, including a high-heeled shoe, all of
which will be released at the Fashion Footwear Association of New
York (FFANY) tradeshow in New York City. Retailers can view the new
models as well as Crocs' full line-up of more than 22 shoe styles
by visiting the Crocs booth #714 at the Pier 94 Convention Center
December 5-7, 2006. The Spring 2007 line continues to feature the
unique Croslite(TM) material, a non-marking, anti-microbial
proprietary closed-cell resin from which all of Crocs' shoes are
constructed. Additionally, Crocs consulted with their newly
acquired design firm EXO Italia on the new shoe line, taking a
marked step to increase the level of versatility and options for
its consumers with new, innovative designs. Many of the new models
will offer colors from the company's latest seasonal color palette,
including celery, lavender, cotton candy and sea foam. Crocs'
Sassari model makes its debut as the company's first high-heeled
product. With a sleek, retro-inspired design, the Sassari (MSRP:
$39.99) is a stylish slide with a prominent wedge heel and a foot
bed made of the Croslite(TM) material. The shoe is styled to make a
colorful, comfortable statement. Available in women's sizes 4-12,
the Sassari will be offered in six two-toned color options,
including sea foam and white. Another new offering suited for men,
Crocs introduces the Sobek (MSRP: $39.99) model. The ultimate men's
slide, the Sobek features a Croslite(TM) material foot bed and an
extremely durable upper that hugs the top of the foot for added
support. Ideal for sports and leisure activities, the shoe is
contoured for a comfortable fit and offers double-cushion support.
Available in men's sizes 7-12, the Sobek is available in six
two-toned colors. The Crocling model is a new option for kids. The
shoe features a traditional kids Cayman foot bed with a secure-fit
neoprene upper and is designed for active kids. Available in kids'
sizes C4/5-3, the Crocling (MSRP: $29.99) will offer five patterns,
including "Crocs Attack" in lime and "Flames" with a blue swirl
lower and blue upper. "Our proprietary Croslite(TM) material is
exceptionally versatile and we have continued to find new and
exciting ways to innovate with this material and bring new models
to our consumers," said Ron Snyder, CEO of Crocs. "Leveraging our
tremendous success in the footwear industry and the knowledge and
expertise of EXO Italia, Crocs is making great strides in providing
stylish, new models and expanding our reach to new consumers and
retailers." The six additional models in the Crocs Spring 2007
line-up include: * The Ithaca, a flip-flop for men and women * The
Capri for women and the Crete for men, both offered with two- toned
color combinations and soft micro-fiber upper * The Kid's Scutes, a
two-toned version of a classic sports slide with an ultra soft,
double cushioned footbed * The Cleo, an updated slide with strap
pivots for women * The Patra, a women's model with a slender
footbed and two stylish straps All of the new models from the
Spring 2007 line will be available in February 2006. About Crocs,
Inc: Crocs, Inc. is a rapidly growing designer, manufacturer and
retailer of footwear for men, women and children under the
Crocs(TM) brand. All Crocs(TM) brand shoes feature Crocs'
proprietary closed-cell resin, Croslite(TM), which represents a
substantial innovation in footwear. The Croslite(TM) material
enables us to produce soft, comfortable, lightweight,
superior-gripping, non-marking and odor-resistant shoes. These
unique elements make Crocs(TM) footwear ideal for casual wear, as
well as for professional and recreational uses such as boating,
hiking, hospitality and gardening. The versatile use of the
material has enabled us to successfully market our products to a
broad range of consumers. In 2006, the company acquired Jibbitz
LLC, a unique accessory brand with colorful snap-on products
specifically suited for Crocs shoes. Today, more than 400 Jibbitz
designs are available to consumers for personalizing and
customizing their Crocs(TM) footwear. Crocs are sold in more than
60 countries and come in a wide array of colors and styles. Please
visit http://www.crocs.com/ for additional information. DATASOURCE:
Crocs, Inc. CONTACT: Tia Mattson of CROCS Footwear,
+1-303-848-7199, ; or Ashley Saunders of Ogilvy Public Relations
Worldwide, +1-303-634-2628, , for Crocs, Inc. Web site:
http://www.crocs.com/
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