Crocs, Inc. Launches All Terrain Model at Outdoor Retailer Show
August 09 2006 - 6:24PM
PR Newswire (US)
SALT LAKE CITY, Aug. 9 /PRNewswire-FirstCall/ -- Crocs, Inc.
(NASDAQ:CROX), manufacturer of a new breed of comfort footwear,
today announced that it will introduce the new All Terrain shoe
model at the Outdoor Retailer Summer Market tradeshow August 10-13
at the Salt Palace Convention Center in Salt Lake City, Utah in
booth #39162. This all-weather shoe will join the Off Road model as
the company's second rugged, outdoor shoe offering. (Photo:
http://www.newscom.com/cgi-bin/prnh/20060809/LAW131) The All
Terrain model (MSRP: $59.99) will feature an enclosed design with a
rugged sole for additional traction. The shoe will also offer a
washable leather upper with three eyelets, providing a snug fit
ideal for outdoor activities. Featuring the company's unique
Croslite(TM) material, the shoe is slip-resistant, non-marking,
anti-microbial and ideal for every weather condition. Available to
consumers this fall, the men's All Terrain model will be offered in
sizes 8-13 with three two-tone color options, including army/black,
chocolate/khaki and chocolate/brown. The women's version will be
available in sizes 6-12 and will offer a feminine, two-tone color
palette, including chocolate/chocolate, khaki/pearl
orange/chocolate and turquoise/chocolate. "Many of our consumers
are outdoor enthusiasts and need shoes that withstand different
types of terrain and weather conditions," said Ron Snyder, CEO of
Crocs, Inc. "The All Terrain and Off Road models meet the needs of
these consumers and deliver a comfortable shoe with support and
traction for outdoor activities." The introduction of the Crocs
Beach model marked the beginning of an international phenomenon and
elevated the company to its status as a leader in the footwear
industry's movement towards comfort. The company now offers more
than 20 different models of shoes for men, women and children in
its unique Croslite(TM) material and an ergonomic design. About
CROCS: CROCS founders dreamed about the perfect boat shoe. They
wanted fashion, function and fun in an extremely comfortable shoe.
In just three years, CROCS shoes have become a phenomenon all their
own, loved by, doctors, chefs, athletes, outdoor enthusiasts,
celebrities, families and of course -- boaters. In 2005, Footwear
News, a leading footwear trade publication, named CROCS shoes
"Brand of the Year" to honor the company's success in the retail
industry and the overwhelmingly positive response to the brand from
consumers. Hop on a boat, stroll on the beach, or walk to a
meeting, and you'll see that CROCS shoes are the most comfortable
and versatile shoes you'll ever own. CROCS shoes are a new breed of
footwear that provides comfort and performance through its unique
materials and designs. All CROCS shoes feature Croslite(TM)
material, a proprietary closed cell resin which warms and softens
with body heat and molds to the user's feet. The European styling
of the orthotic heel, built-in arch support, and tarsal bar
position your feet for the ultimate in foot comfort and health.
They will not mark floors or boat decks and are ideal for people
who are on their feet all day and need light, comfortable shoes.
CROCS shoes are sold in more than 10,000 North American retail
locations and come in a wide array of colors and styles.
http://www.crocs.com/
http://www.newscom.com/cgi-bin/prnh/20060809/LAW131
http://photoarchive.ap.org/ DATASOURCE: Crocs, Inc. CONTACT: Tia
Mattson of CROCS Footwear, +1-303-848-7199, ; or Ashley Saunders of
Ogilvy Public Relations Worldwide, +1-303-634-2628, , for CROCS
Footwear Web site: http://www.crocs.com/
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