RESTON, Va., March 31, 2021 /PRNewswire/ -- Comscore
(Nasdaq: SCOR), a trusted partner for planning, transacting and
evaluating media across platforms, today announced an agreement to
provide Newsmax with Comscore's industry-leading digital
audience measurement.
Under the agreement, Newsmax will have access to Comscore's
signature Media Ratings solutions, including Media Metrix®
Multi-Platform, to better understand audience behavior and media
consumption across desktop and mobile devices.
"We are pleased to partner with Newsmax," said Carol Hinnant, Chief Revenue Officer, Comscore.
"Newsmax is subscribing to Comscore's Syndicated Digital service,
the gold standard for planning and buying digital inventory, and we
look forward to providing them with a deeper understanding of their
audience."
Comscore Media Ratings offers a 360-degree unduplicated
view of consumption based on massive, passively-collected
datasets. Comscore's innovative lineup of digital media
ratings offerings allows publishers to evaluate online audiences
across desktop and mobile with insights powered by industry-leading
census-based digital measurement, including powerful advanced
audience segments.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted
partner for planning, transacting and evaluating media across
platforms. With a data footprint that combines digital, linear TV,
over-the-top and theatrical viewership intelligence with advanced
audience insights, Comscore allows media buyers and sellers to
quantify their multiscreen behavior and make business decisions
with confidence. A proven leader in measuring digital and TV
audiences and advertising at scale, Comscore is the industry's
emerging, third-party source for reliable and comprehensive
cross-platform measurement. To learn more, visit
www.comscore.com.
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SOURCE Comscore