Peacock Exclusive AFC Wild Card Game Is Biggest Live-Streamed Event in U.S. History & Drives Internet Usage to Single Day U.S. Record
January 14 2024 - 11:06PM
Business Wire
Game Reaches Nearly 28 Million Viewers, with
Average Audience Peaking at Nearly 25 Million Viewers From
9:15-9:30 p.m. ET
Dolphins-Chiefs Averages 23 Million Viewers
– Most Streamed Event in U.S. History & Topping Last Year’s
Saturday Primetime AFC Wild Card Game by 6%
Peacock Registers Biggest Day in its History
Driven by NFL Wild Card Exclusive and Entertainment
Programming
Browns-Texans is Most-Watched Saturday NFL
Wild Card Game on NBC since 2014
It was a historic night for the Internet, Peacock and the NFL.
In the fourth-coldest NFL game ever, two-time Super Bowl MVP
Patrick Mahomes led the Kansas City Chiefs to a 26-7 win over the
Miami Dolphins in front of more than 71,000 spirited fans. It was
the NFL’s first-ever exclusively live
streamed playoff game…the Peacock Exclusive AFC Wild Card
Game.
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the full release here:
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Viewers flocked to Peacock, setting records for the most-streamed live event in U.S. history and
driving the Internet to its largest U.S.
usage ever on a single day and the largest Internet event ever, consuming 30 percent of
Internet traffic during the game.
Among the milestones and metrics:
- The Peacock Exclusive AFC Wild Card reached 27.6 million total viewers, according to
Nielsen.
- Dolphins-Chiefs peaked at an average of
24.6 million viewers in the
second quarter from 9:15-9:30 p.m. ET, according to Nielsen custom
fast national data (includes out-of-home viewership).
- The Peacock Exclusive AFC Wild Card ranks as the
most-streamed event ever in the U.S. with
an average audience (AMA) of approximately 23.0 million viewers across Peacock, NBC stations
in Miami and Kansas City, and on mobile with NFL+, according to
Nielsen custom fast national data. Viewership for Dolphins-Chiefs
(8:11-11:01 p.m. ET) is up 6% from last
year’s primetime AFC Wild Card Game (21.8 million TAD on
NBC, Peacock, NBC Sports Digital, NFL Digital).
- In addition, according to a combination of preliminary first
party and Nielsen data across every platform, the Peacock Exclusive AFC Wild Card averaged 26.3
million viewers across Peacock, NBC stations in Miami
and Kansas City, and NFL+.
- With blockbuster programming across sports and entertainment,
Peacock delivered its largest single day ever in audience usage,
engagement and time spent, with a record 16.3
million concurrent devices.
- NBC Sports’ Saturday afternoon presentation of the
Browns-Texans AFC Wild Card Game averaged 29.0 million viewers
across NBC, Peacock, NBC Sports Digital, NFL Digital and Telemundo
– ranking as the most-watched Saturday NFL
Wild Card game on NBC since 2014. Led by Peacock,
Browns-Texans delivered a digital Average Minute Audience of 3.1
million viewers -- NBC Sports’ largest
streaming simulcast of an NFL game, excluding Super Bowl
LVI.
“From NBC Sports and Peacock to the Comcast team, our entire
company worked seamlessly to plan for this game and executed
flawlessly to deliver a streaming experience with the NFL on a
scale that’s never been done before. It’s a very proud moment,”
said Brian Roberts, Chairman and CEO of Comcast
Corporation.
“We couldn’t be prouder of our partnership with Peacock and are
thrilled with the results of the first-ever exclusively live
streamed NFL playoff game,” said NFL Commissioner Roger
Goodell. “To best serve our fans, we need to ensure games are
available to them as their viewing habits change and this includes
digital distribution as we continue to help shape the future of the
sports and entertainment industry.”
Dolphins-Chiefs delivered a 45.1/74 on KSHB (NBC Kansas City)
and a 14.5/41 local rating/share on WTVJ (NBC Miami).
Viewership figures are based upon custom fast national live +
same day data from Nielsen. Official national data for the Peacock
Exclusive AFC Wild Card will be available on Friday.
About Comcast
Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and
technology company. From the connectivity and platforms we provide,
to the content and experiences we create, our businesses reach
hundreds of millions of customers, viewers, and guests worldwide.
We deliver world-class broadband, wireless, and video through
Xfinity, Comcast Business, and Sky; produce, distribute, and stream
leading entertainment, sports, and news through brands including
NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible
theme parks and attractions to life through Universal Destinations
& Experiences.
About Peacock
Peacock is NBCUniversal’s streaming service providing audiences
a singular, unmatched content destination. As one of the most
complete streaming products on the market, Peacock offers exclusive
breakout original series; more than 8,000 hours of live sports and
entertainment programming; hit movies right after theaters from
Universal Pictures, Focus Features, DreamWorks Animation and
Illumination; next-day access to all new shows from NBC and Bravo;
fan-favorite library content; daily live news; as well as live
channels from brands including Hallmark and WWE. Built on the
foundation of NBCUniversal with a spirit that is all Peacock, the
platform delivers for its audiences with innovative technology,
creative partnerships, and entertainment that is truly
entertaining.
--PEACOCK EXCLUSIVE AFC WILD CARD--
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240114224791/en/
Media:
Comcast Jennifer Khoury jennifer_khoury@comcast.com
John Demming john_demming@comcast.com
NBCUniversal Greg Hughes greg.hughes@nbcuni.com
Dan Masonson dan.masonson@nbcuni.com
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