The Premier League will join a prestigious
portfolio of sports organizations, including NBC Sports, NASCAR,
PGA TOUR, Sky Sports, and WWE®, providing strategic guidance to
startups chosen for the Comcast NBCUniversal SportsTech
Accelerator
Comcast NBCUniversal announced today the
Premier League, the organizing body of the English Premier League
football competition, has joined the partner consortium for the
Comcast NBCUniversal SportsTech Accelerator, powered by Boomtown,
as strategic advisors to the startups selected for the annual
program, which is currently midway through its third cohort. In
addition to advising the startups, the Premier League will have the
opportunity to be involved in the selection of startups for
SportsTech’s fourth cohort, which is currently open to applicants,
as well as future classes.
“Through our first three cohorts, we noticed that more than
one-third of startup teams applying are international and often
looking to break into the U.S. market to further accelerate their
business success,” said Jenna Kurath, Vice President of Startup
Partnerships, Head of Comcast NBCU SportsTech. “The Premier League,
with its expansive footprint, global fanbase, and incredible
leadership will be a wonderful asset to our startups and their
experience in the program. We’re excited to work alongside the
Premier League team and startup founders to test and experiment
with emerging technologies that will bring fans closer to the
sports moments that matter.”
“We are delighted to be adding to our longstanding relationship
with Comcast and NBC by joining the Comcast NBCUniversal SportsTech
Accelerator,” said Paul Molnar, Chief Media Officer at the Premier
League. “We look forward to working with the Comcast NBCU team,
Boomtown, and the other sports partners to help discover new and
emerging technologies which can play a meaningful role in the
ever-changing sports industry, while supporting the startup
founders in their evolution and development.”
“We are thrilled to welcome the Premier League into the Comcast
NBCUniversal SportsTech family,” said Will McIntosh, President,
Fandango & NBC Sports Next.
“In assessing the next sports partner to bring on board, the
Premier League was a standout choice that will provide value to the
startups in the accelerator looking to find product market fit in
the world of sports. With our broadcasting rights on Sky, Peacock,
and NBC Sports, this partnership also creates a shared alignment
for building new, more immersive fan experiences.”
Comcast NBCUniversal SportsTech has built a distinct group of
experts who advise the accelerator's participants, including
business leaders from NBC Sports, Sky Sports, GOLF, NBC Sports
Next, and Comcast Spectacor, alongside NASCAR, WWE, PGA TOUR and
three U.S. Olympic sports organizations: U.S. Ski & Snowboard,
USA Swimming, and USA Cycling. With the addition of the Premier
League, Comcast NBCUniversal SportsTech continues to demonstrate
the dynamic opportunities that participation in the program can
help provide for rising sports technology startups in the fields of
media & entertainment; fan/player engagement; athlete/player
performance; team & coach success; venue & event
innovation; fantasy sports & betting; esports; and the business
of sports.
Startups participating in Comcast NBCUniversal SportsTech also
benefit from an ongoing relationship with the program and its
partners. Comcast NBCUniversal SportsTech’s advisors have helped
founders develop deep industry relationships that can translate
into measurable business results. Since the first class in 2021,
SportsTech startup alumni have participated in 103 pilots,
partnerships, and commercial deals with consortium partners.
Peacock and NBC Sports will serve as the exclusive U.S. media
home of the Premier League Summer Series — the first ever Premier
League-hosted pre-season tournament in the United States —
featuring nine live matches across nine days beginning Sat., July
22.
All match and studio coverage of the Premier League Summer
Series will stream live on Peacock in the U.S. Visit
www.premierleague.com/summerseries to find out more and for ticket
details.
The startups selected for the fourth Comcast NBCUniversal
SportsTech class will be announced in February 2024. Organizations
interested in joining as part of the advisory group within
SportsTech can visit
https://www.comcastsportstech.com/partners.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and
technology company. From the connectivity and platforms we provide,
to the content and experiences we create, our businesses reach
hundreds of millions of customers, viewers, and guests worldwide.
We deliver world-class broadband, wireless, and video through
Xfinity, Comcast Business, and Sky; produce, distribute, and stream
leading entertainment, sports, and news through brands including
NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible
theme parks and attractions to life through Universal Destinations
& Experiences. Visit www.comcastcorporation.com for more
information.
About Comcast NBCUniversal SportsTech
Comcast NBCUniversal invests in the best sports tech startups in
the world. We back this investment by providing our startups with a
rigorous, custom curriculum, and we surround our entrepreneurs with
a dream team of sports industry advisors and experts who are
passionately dedicated to helping them succeed. Comcast SportsTech
features a partnership of four of Comcast NBCUniversal’s sports
brands - NBC Sports, Sky Sports, Comcast Spectacor and Golf –
alongside NASCAR, WWE, and PGA TOUR, and three US Olympic sports
organizations: U.S. Ski & Snowboard, USA Swimming, and USA
Cycling. This network of partnerships brings an early lens into
innovation solutions, exclusive access to research and business
insights, and differentiated value to Comcast’s media rights
relationships. The program brings creative solutions to the partner
consortium and to market through the lens of eight core investment
categories: Media & Entertainment; Fan/Player Engagement;
Athlete/Player Performance;
Team & Coach Success; Venue & Event Innovation; Fantasy
Sports & Betting; esports; and the Business of Sports. Visit
www.comcastsportstech.com to learn more.
About the Premier League
The Premier League produces some of the most competitive and
compelling football in the world. The League and its clubs use the
power and popularity of the competition to inspire fans,
communities and partners in the UK and across the world. The
Premier League brings people together from all backgrounds. It is a
competition for everyone, everywhere and is available to watch in
880 million homes in 188 countries.
The Premier League Summer Series is the Premier League’s first
pre-season tournament in the USA, taking place from 22-30 July
2023. Visit www.premierleague.com/summerseries to find out
more.
About Boomtown
Boomtown designs and operates exclusive, custom, and turnkey
innovation platforms that unlock the power of open innovation for
major corporations and organizations. Unlike traditional
accelerators that mainly benefit investors, Boomtown Innovation
Platforms are custom-tailored for corporate development, leveraging
outside innovation to generate business growth and solve vexing
corporate challenges, creating a long term competitive advantage.
Since 2014, Boomtown has successfully executed more than 20
innovation programs and invested in nearly 250 startups, achieving
a portfolio value of more than $1.5 billion. For more information
visit https://boomtownaccelerators.com/
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version on businesswire.com: https://www.businesswire.com/news/home/20230628179851/en/
Media John Demming
215-286-8011 John_Demming@Comcast.com
Kelli Sheatsley 445-942-5697 Kelli_Sheatsley@Comcast.com
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