Cinedigm Launching Whistle TV Streaming Channel on the Roku Channel
November 19 2020 - 1:00PM
Business Wire
Whistle TV spotlights top athletes, influencers
and celebrities in a curated slate of premium episodic content
Team Whistle, a global media and entertainment company that
includes Whistle, Tiny Horse, New Form and Vertical Networks, today
announced their OTT channel Whistle TV is coming to Roku in
partnership with Cinedigm (NASDAQ: CIDM). The Roku Channel, the
home of free and premium entertainment on the Roku® platform, is
the latest to offer Whistle TV’s sports lifestyle and entertainment
network, expanding their distribution that currently includes
Peacock, Samsung TV Plus, Vizio SmartCast and Sinclair Broadcast
Group’s STIRR.
Whistle TV is a free ad-supported sports and entertainment
digital network featuring Whistle original shows and premium
library content from studios, networks and leagues across the
industry. Whistle TV offers ad-supported content around the clock
focusing on original shows and episodic series featuring popular
influencers. It also features niche sports programming as well as
inspirational movies and documentaries with viewership reaching
approximately 51 million households.
“Whistle TV fills a void in the market by combining brand safe
sports, entertainment and lifestyle content for young viewers,”
said Griffin Gmelich, EVP of OTT and Content at Team Whistle. “Our
OTT channel expands the reach of Team Whistle’s content to new
viewers in the formats and on the platforms they like best. The
Roku Channel is a great home for our content to reach a new
audience of fans.”
Featuring more than 1,500 hours of content that is relatable,
positive and brand-safe, Whistle TV’s programming focuses on four
key content verticals:
- Whistle Originals – Whistle’s premium original programming
exclusive to the channel including original series No Days Off, My
Hustle, Dunk League and Bad Jokes.
- Niche Leagues – Full games, matches and related series that
serve an underutilized community of engaged fans across a variety
of sports. Initial partners include NCAA, Red Bull, World Arm
Wrestling and Glory Kickboxing.
- Feature Length Movies & Docu-Series – Inspirational sports
movies and series from studios, festivals and key distribution
companies. Examples include The Modern Game, Wrestling with Life
and Destination Team USA.
- Premium Influencers – Long-form content from some of the top
global sports entertainers, including Dude Perfect, Harlem
Globetrotters, F2Freestylers and more.
“We’re thrilled to add Whistle TV to our portfolio of channels.
We are strong believers in their strategy of providing a
high-quality programming slate to a young demographic hungry for
sports-centric content,” said Tony Huidor, General Manager of
Digital Networks. “We are excited about the opportunity to join
their high-quality content programming with Cinedigm’s expertise in
OTT distribution. We look forward to bringing their content to a
much larger audience and further serving the needs of our ad
partners.”
Team Whistle has built and grown its portfolio of positive and
relatable content for young audiences with programming spanning
sports, entertainment and gaming distributed across social, audio
and now, video streaming platforms. With the recent acquisitions of
New Form and Vertical Networks in 2019, and most recently Tiny
Horse in 2020, Team Whistle bolstered its portfolio of IP and
studio, interactive, advertising and marketing services
capabilities.
Whistle TV launches on The Roku Channel today. For more
information about Team Whistle, please visit
https://teamwhistle.com.
About Team Whistle
Team Whistle – comprising Whistle, New Form, Vertical Networks
and Tiny Horse – is a global media company that’s changing the
sports and entertainment game. We create and distribute engaging
content experiences for today’s audiences, always playing in the
positive and resonating with what’s relatable. Our premium
scripted, unscripted and interactive shows, podcasts, music and
merchandise are available on the networks, social, audio and
streaming platforms that matter most. For brands, sports leagues
and media companies, we help them activate and engage consumers
across the content ecosystem. To learn more, visit
https://teamwhistle.com/.
ABOUT CINEDIGM
For more than twenty years, Cinedigm (NASDAQ: CIDM) has led the
digital transformation of the entertainment industry. Today,
Cinedigm entertains hundreds of millions of consumers around the
globe by providing premium content, streaming channels and
technology services to the world’s largest media, technology and
retail companies. For more information, visit
http://www.cinedigm.com/.
Roku is a registered trademark of Roku, Inc. in the U.S. and in
other countries. Trade names, trademarks and service marks of other
companies appearing in this press release are the property of their
respective holders.
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Jill Calcaterra jcalcaterra@cinedigm.com 310-466-5135
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