MINNEAPOLIS, Dec. 10, 2012 /PRNewswire/ -- Caribou Coffee
Company, Inc. (NASDAQ: CBOU) is proud to announce that it will
officially celebrate its 20th anniversary later this
week, marking two decades of roasting exceptional coffee and
offering warm and inviting meeting places for guests.
(Photo: http://photos.prnewswire.com/prnh/20121210/NY26325
)
Brooklyn Center, Minn.-based
Caribou Coffee was founded by Kim and John
Puckett in 1992. While the first Caribou coffeehouse –
located at 44th and France in Minneapolis – is still welcoming customers
today, the company has since grown to more than 600 locations in 22
states, the District of Columbia,
and 10 international markets.
Caribou's 20th anniversary, which will take place on
Dec. 14, 2012, caps off an exciting
year for the company, which is known for its handcrafted beverages,
innovative menu, and cozy coffeehouses. Caribou increased its
domestic and international footprint in 2012, opening 56 new
locations with 6 more to come yet this year and celebrating its
100th international operating location this May.
Additionally, the coffeehouse was recently ranked Top Overall chain
among quick refreshment brands in Zagat's Fast-Food Survey, as
voted on by consumers.
"Twenty years ago, Caribou Coffee was inspired by a long climb
to the summit of the Denali range," Caribou Coffee founders
Kim and John Puckett said, "We
wanted to do something special with our lives and realized this
dream through Caribou Coffee: a place where people can enjoy a
great cup of coffee in the company of good friends. We are touched
that 20 years later, Caribou has become a part of the lives of so
many people across this country and internationally."
In celebration of this milestone, Caribou introduced a special
20th Anniversary Blend coffee on Nov. 25, 2012, which features the original
Caribou Blend recipe. Caribou's Anniversary Blend, commemorative
ceramic mug and stainless steel tumbler will be available for
purchase in stores and online through January. These
limited-edition anniversary items are available alongside Caribou's
expanded holiday menu, which features new, seasonal drinks made
with real caramel – the Salted Caramel Budino and Salted Caramel
Mocha – and a festive retail collection for guests to "gift" to
their loved ones this season.
Additionally, the brand is in the midst of thanking its loyal
fans with a 20-day anniversary celebration. On Nov. 25, Caribou launched its "20 Feel Good
Years" program, offering 20 deals for 20 days. Throughout the
campaign, fans who text BOU20 to 65017* or "like" Caribou's
Facebook page are alerted of daily deals. Offers include discounts
on a range of Caribou's best-in-class beverages and beans,
delicious food items and branded merchandise. The promotion will
officially conclude on Caribou's anniversary, Dec. 14, 2012.
"With our 20th anniversary, this holiday season is a
particularly important one for all of us at Caribou, and for our
fans," said Mike Tattersfield,
president and CEO of Caribou Coffee. "We couldn't be more thrilled
to celebrate with customers and Caribou team members throughout the
country with our "20 Feel Good Years" program, and we look forward
to continuing to grow, and to offer the Caribou experience in 2013
and for years to come."
For more information about Caribou Coffee, please visit Caribou
Coffee's Facebook page at www.facebook.com/cariboucoffee or follow
Caribou on Twitter at @Caribou_Coffee.
About Caribou Coffee
Founded in 1992, Caribou Coffee
Company is one of the leading branded coffee companies in
the United States, with a
compelling multi-channel approach to their customers. Based on the
number of coffeehouses, Caribou Coffee is the second largest
company-operated premium coffeehouse operator in the United States. As of September 30, 2012, the Company had 610
coffeehouses, including 202 franchised locations, in 22 states, the
District of Columbia and ten
international markets. The Company's coffeehouses aspire to be the
community place loved by guests who are provided an extraordinary
experience that makes their day better. Caribou Coffee provides the
highest quality handcrafted beverages, foods and coffee lifestyle
items with a unique blend of expertise, fun and authentic human
connection in a comfortable and welcoming coffeehouse environment.
In addition, Caribou Coffee's unique coffees are available within
grocery stores, mass merchandisers, club stores, office coffee and
foodservice providers, hotels, entertainment venues and e-commerce
channels. Caribou Coffee is a proud recipient of the Rainforest
Alliance Corporate Green Globe Award and is committed to operating
practices that promote sustainability and environmental protection.
For more information, visit the Caribou Coffee web site at
www.cariboucoffee.com.
CONTACT:
Blythe
Posner
Ruder Finn, Inc.
(212) 593-6306
posnerb@ruderfinn.com
SOURCE Caribou Coffee Company, Inc.