Caribou Coffee Beverages Now with 40 Percent Fewer Calories
April 11 2011 - 10:05AM
Business Wire
Caribou Coffee, the nation’s second largest coffeehouse chain,
is offering guests a newly expanded line of beverages with 40
percent fewer calories—and 100 percent of the taste. Caribou’s new
Northern Lite beverages include mochas, lattes, tea lattes and
blended drinks and are available at all Caribou Coffee locations
beginning April 11.
Hot Northern Lite Beverages (Photo: Terry
Brennan)
The new beverage lineup includes Caribou’s first ever lite
mocha, made with real, premium milk, dark or white chocolate and
non-fat whip. All of Caribou’s chocolate-based beverages continue
to be handcrafted using all-natural chocolate.
“Northern Lite beverages are the perfect way to enjoy a little
indulgence,” said Alfredo Martel, senior vice president of
marketing and product management for Caribou Coffee. “The new
Northern Lite mocha is a chocolate lover’s dream come true. With 40
percent fewer calories—but still made with real chocolate—it’s hard
to even taste the difference.”
For those who like exploring new beverage options, guests at
Caribou can always customize their order. Guests can make sure
their favorite beverage is always made specifically to taste with
options such as sugar-free syrup, skim or soy milk, no whip or the
new non-fat whip. And, Caribou is so confident guests will love the
taste of their new Northern Lites that they’ve implemented the
“love it lite or we’ll remake it” guarantee.
“We’re so excited to be able to offer our specialty beverages
with fewer calories,” said Martel. “Now guests can love it lite
while still enjoying 100 percent of the taste Caribou’s premium
beverages have always offered.”
If that wasn’t news enough, Caribou’s Happy Monday promotion
will return to celebrate the launch of Northern Lites. Every Monday
now through May 30, guests can enjoy a breakfast sandwich for only
$2, as well as any medium Northern Lite beverage for just $3. And,
as always, guests can receive an additional 50 cents off their
beverage with the use of reusable drinkware as part of Caribou’s
Sustainability Perks program.
For those looking for a tasty companion to their favorite
Northern Lite beverage, Caribou also offers a variety of
better-for-you food options, including reduced fat bakery items,
handcrafted oatmeal and wholesome Daybreaker breakfast
sandwiches.
With so many great options, what’s not to love?
About Caribou CoffeeCaribou Coffee Company, Inc., founded
in 1992 and headquartered in Minneapolis, Minnesota, is the
second-largest company-owned premium coffeehouse operator in the
United States, based on the number of coffeehouses. Caribou Coffee
was named a J.D. Power 2011 Customer Service Champion and is one of
only 40 companies so named in the U.S. As of January 14, 2011,
Caribou Coffee had 408 company-owned coffeehouses and 132
franchised and licensed locations. Caribou Coffee offers its
customers premium coffee and handcrafted espresso-based beverages,
as well as specialty teas, baked goods, oatmeal, breakfast
sandwiches, whole bean coffee, branded merchandise and other coffee
lifestyle items. In addition, Caribou Coffee sells products to
grocery stores, mass merchandisers, club stores, foodservice
providers, hotels, entertainment venues and e-commerce channels.
Caribou Coffee is working toward 100 percent Rainforest Alliance
Certification for all of its coffees by the end of 2011, ensuring
coffee is sourced using social, economic and environmentally
sustainable practices. For more information, visit the Caribou
Coffee website at cariboucoffee.com.
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