Caribou Coffee Wins Gold at SCAA Roasters Guild Competition Among Other Recent Coffee Awards and Honors
May 19 2008 - 10:36AM
PR Newswire (US)
Company Honored By Industry and Consumers for Its Coffee Quality
MINNEAPOLIS, May 19 /PRNewswire-FirstCall/ -- Caribou Coffee
Company, Inc. (NASDAQ:CBOU) Caribou Coffee is proud to announce the
following awards and accolades for its various coffee offerings.
Caribou Coffee's Ethiopian Organic Yirgacheffe(TM) earned the
Roasters Choice Tasting Competition Gold Award at the 2008
Specialty Coffee Association of America Conference &
Exhibition. Celebrating the art of roasting specialty coffee, the
competition featured exceptional coffees from some of the finest
coffee roasters throughout the country. "It's so gratifying to win
this competition," said President and interim CEO Roz Mallet. "We
truly strive to source the best coffee in the world and then craft
roast it to bring out the nuances of each bean rather than using a
one-roast-fits-all philosophy. To be recognized as the best by our
peers in the coffee industry is a wonderful honor." In celebration
of the award, Caribou Coffee will be giving free samples of
Ethiopia Yirgacheffe and its sister blend, the lighter-roasted
Ethiopia Sidamo(TM), in stores May 19-21. A leading consumer
publication once again named Caribou Coffee's Colombia coffee as a
top-rated best brand in its May 2008 issue. After giving the coffee
a top rating in 2004, the publication again highlighted Colombia
describing it as complex and fragrant with well-balanced floral,
fruity and earthy notes. Hailing from the area surrounding the
southern town of Timana in the Huila region of Colombia, this
Rainforest Alliance(TM) Certified coffee is full of sweet caramel
flavors, smooth roasted nut notes, and delicate floral nuance.
Rainforest Alliance presented the nonprofit organization's
prestigious Corporate Green Globe Award to Caribou Coffee for its
commitment to sourcing coffee from Rainforest Alliance
Certified(TM) farms. Caribou Coffee is proud to be a partner of the
Rainforest Alliance(TM), an organization that certifies coffee
farms to guarantee: -- The environment is preserved and protected.
-- Workers are paid fairly. -- Coffee-growing communities can
support a good quality of life. -- Coffee is harvested responsibly.
In 2005, Caribou Coffee made a commitment that by the end of 2008
the company would source 50 percent of its coffees from Rainforest
Alliance Certified(TM) sources. Caribou Coffee is pleased to
announce that it has already surpassed that goal for coffees
purchased for 2008. In addition, Caribou Coffee has also been
recently recognized by the following: -- Caribou Coffee was voted
Best Coffeehouse by the readers of Mpls. St. Paul Magazine. --
Caribou Iced Coffee was named a Best New Product of 2007 by
Beverage Industry Magazine. -- Caribou Coffee was the recipient of
a Silver Spoon Award by Minnesota Monthly Magazine. -- Caribou
Coffee was voted Best Coffee Shop by the readers of the Saint Cloud
Times newspaper. To learn more, order online or find a location
near you, visit www.cariboucoffee.com. ABOUT THE COMPANY Caribou
Coffee (CBOU), founded in 1992, is the second-largest company-owned
gourmet coffeehouse operator in the world based on number of
coffeehouses. At Caribou Coffee, our mission statement is "an
experience that makes the day better". We provide this by sourcing
the highest-quality coffee in the world and craft roasting it in
small batches to bring out the best in every bean. We then bring
this extraordinary coffee to our customers via several channels
including grocery locations, online or via our coffeehouses, which
provide a relaxing escape for our customers. Caribou Coffee is
committed to expanding our business by bringing this experience to
new customers through multiple means without compromising our
unwavering commitment to quality. Caribou Coffee is a proud
recipient of the Rainforest Alliance Corporate Green Globe Award.
For more information, visit www.cariboucoffee.com DATASOURCE:
Caribou Coffee Company, Inc. CONTACT: Lauren Mihajlov, Director of
Brand Marketing of Caribou Coffee, +1-763-592-2200, Web site:
http://www.cariboucoffee.com/
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