CBOU Caribou Coffee Company, Inc. (MM)

Customer Feedback Leads to Development of New Drink Line MINNEAPOLIS, March 10 /PRNewswire-FirstCall/ -- Caribou Coffee Company, Inc. (NASDAQ:CBOU) (Photo: http://www.newscom.com/cgi-bin/prnh/20080310/CLM125 ) Get ready to add some "zest" to your life! Caribou Coffee will introduce a new "Orange Infusion" drink line starting March 10, 2008, to celebrate the warmer weather coming and to capitalize on customer feedback. In a recent survey conducted by the company, consumers rated "Variety of Beverage" as the most important attribute when choosing which gourmet coffee shop to visit. This new line of beverages is refreshingly tied together with a sweet and zesty orange flavor. Available in six distinct cold and hot varieties, Orange Infusion bridges the gap between cabin fever and spring fever. Drinks include: -- Orange Zest Latte - A creamy combination of orange and espresso. An ideal way for latte or coffee of the day customers to celebrate spring. -- Orange Zest Mocha - Features all the dark, rich chocolate flavor of Caribou Coffee's classic Mocha with a new twist - zesty orange. -- Orange Zest White Mocha - A sweet and smooth combination of white chocolate and orange on a backdrop of espresso. -- Orange Zest Iced Tea - A refreshingly fruity tea that combines Caribou Coffee's wildly popular Mango Iced Tea with orange, quenching the thirst for spring to arrive. -- Orange Zest Snowdrift - This light and fluffy blend of creamy milk, zesty orange and a hint of white cocoa is a delicious choice for children or those who like their decadence in decaf. -- Orange Zest Cooler - This orange-infused cooler has just the right touch of subtle fruit flavor blended with the coffee notes Caribou Coffee guests have come to know and love. "Our customers expect not only the highest-quality beverages but also innovation from Caribou Coffee," said Sr. Vice President of Marketing Kathy Hollenhorst. "These drinks bring something new, exciting and delicious to all of our customers, no matter their drink of choice." Caribou Coffee will support the new Orange Zest line with billboards, skyway panels and magazines starting Monday, March 10. For more information visit http://www.cariboucoffee.com/orangeinfusion. ABOUT THE COMPANY Caribou Coffee (CBOU), founded in 1992, is the second- largest company-owned gourmet coffeehouse operator in the world based on number of coffeehouses. At Caribou Coffee, our mission statement is "an experience that makes the day better". We provide this by sourcing the highest-quality coffee in the world and craft roasting it in small batches to bring out the best in every bean. We then bring this extraordinary coffee to our customers via several channels including grocery locations, online or via our coffeehouses, which provide a relaxing escape for our customers. Caribou Coffee is committed to expanding our business by bringing this experience to new customers through multiple means without compromising our unwavering commitment to quality. Caribou Coffee is a proud recipient of the Rainforest Alliance Corporate Green Globe Award. For more information, visit http://www.cariboucoffee.com/. http://www.newscom.com/cgi-bin/prnh/20080310/CLM125 DATASOURCE: Caribou Coffee Company, Inc. CONTACT: Lauren Mihajlov, Director of Brand Marketing of Caribou Coffee, +1-763-592-2200, Web site: http://www.cariboucoffee.com/ http://www.cariboucoffee.com/orangeinfusion

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