Caribou Coffee Asks, 'Orange You Glad It's Almost Spring?'
March 10 2008 - 5:12PM
PR Newswire (US)
Customer Feedback Leads to Development of New Drink Line
MINNEAPOLIS, March 10 /PRNewswire-FirstCall/ -- Caribou Coffee
Company, Inc. (NASDAQ:CBOU) (Photo:
http://www.newscom.com/cgi-bin/prnh/20080310/CLM125 ) Get ready to
add some "zest" to your life! Caribou Coffee will introduce a new
"Orange Infusion" drink line starting March 10, 2008, to celebrate
the warmer weather coming and to capitalize on customer feedback.
In a recent survey conducted by the company, consumers rated
"Variety of Beverage" as the most important attribute when choosing
which gourmet coffee shop to visit. This new line of beverages is
refreshingly tied together with a sweet and zesty orange flavor.
Available in six distinct cold and hot varieties, Orange Infusion
bridges the gap between cabin fever and spring fever. Drinks
include: -- Orange Zest Latte - A creamy combination of orange and
espresso. An ideal way for latte or coffee of the day customers to
celebrate spring. -- Orange Zest Mocha - Features all the dark,
rich chocolate flavor of Caribou Coffee's classic Mocha with a new
twist - zesty orange. -- Orange Zest White Mocha - A sweet and
smooth combination of white chocolate and orange on a backdrop of
espresso. -- Orange Zest Iced Tea - A refreshingly fruity tea that
combines Caribou Coffee's wildly popular Mango Iced Tea with
orange, quenching the thirst for spring to arrive. -- Orange Zest
Snowdrift - This light and fluffy blend of creamy milk, zesty
orange and a hint of white cocoa is a delicious choice for children
or those who like their decadence in decaf. -- Orange Zest Cooler -
This orange-infused cooler has just the right touch of subtle fruit
flavor blended with the coffee notes Caribou Coffee guests have
come to know and love. "Our customers expect not only the
highest-quality beverages but also innovation from Caribou Coffee,"
said Sr. Vice President of Marketing Kathy Hollenhorst. "These
drinks bring something new, exciting and delicious to all of our
customers, no matter their drink of choice." Caribou Coffee will
support the new Orange Zest line with billboards, skyway panels and
magazines starting Monday, March 10. For more information visit
http://www.cariboucoffee.com/orangeinfusion. ABOUT THE COMPANY
Caribou Coffee (CBOU), founded in 1992, is the second- largest
company-owned gourmet coffeehouse operator in the world based on
number of coffeehouses. At Caribou Coffee, our mission statement is
"an experience that makes the day better". We provide this by
sourcing the highest-quality coffee in the world and craft roasting
it in small batches to bring out the best in every bean. We then
bring this extraordinary coffee to our customers via several
channels including grocery locations, online or via our
coffeehouses, which provide a relaxing escape for our customers.
Caribou Coffee is committed to expanding our business by bringing
this experience to new customers through multiple means without
compromising our unwavering commitment to quality. Caribou Coffee
is a proud recipient of the Rainforest Alliance Corporate Green
Globe Award. For more information, visit
http://www.cariboucoffee.com/.
http://www.newscom.com/cgi-bin/prnh/20080310/CLM125 DATASOURCE:
Caribou Coffee Company, Inc. CONTACT: Lauren Mihajlov, Director of
Brand Marketing of Caribou Coffee, +1-763-592-2200, Web site:
http://www.cariboucoffee.com/
http://www.cariboucoffee.com/orangeinfusion
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