CBOU Caribou Coffee Company, Inc. (MM)

Personalized Content Highlight of New Site MINNEAPOLIS, March 6 /PRNewswire-FirstCall/ -- Caribou Coffee Company, Inc. (NASDAQ:CBOU) Are you "SMOOTH AND BOLD"? Or "SMOKY AND ROBUST"? Caribou Coffee this week unveiled their updated and restyled Web site at www.cariboucoffee.com. Containing a wealth of information and features geared toward the coffee enthusiast, Caribou Coffee's new website is an essential visit for coffee lovers everywhere. The Caribou Coffee Web site has been completely redesigned and rebuilt with the guest in mind. The site offers dynamic and personalized content based on the guest's profile. From offering coffee recommendations to incorporating a new "Build A Drink" feature that allows the user to customize a drink to get nutritional information and healthy alternative recommendations, the site is all about the guest. "We are so thrilled with the new site," said Sr. Vice President of Marketing Kathy Hollenhorst. "This will allow each of our guests to get the very most out of their visit. From being able to view a coffee talk to learn more about their favorite coffee to getting recommendations for new coffees and drinks they may like, we have constructed the entire site with the guest in mind." Highlights of the new site include: -- Interactive Coffee Recommender -- by answering a series of short questions, the site will recommend coffees that fit the guest's preferred flavor profile. Examples include "Smooth and Bold" and "Smoky and Robust" -- Interactive "Build a Drink" feature -- the guest is able to customize a drink just as they order it at their favorite Caribou Coffee location. This will enable them to see real and accurate nutritional information. It can also offer up healthier alternatives or popular alternatives to their favorite drink -- Videos featuring Caribou Coffee roastmasters conducting informational coffee talks on various beans and blends -- Virtual tour of a Caribou Coffee location -- News and new store opening information based on where the customer is located -- An easier-to-navigate and easier-to-read design As a bonus, customers that visit the new site between March 7 and March 16, 2008, will receive free shipping on purchases of $50 or more just by entering the code NSFREESHIP upon checkout. See www.cariboucoffee.com for more details. ABOUT THE COMPANY Caribou Coffee (CBOU), founded in 1992, is the second- largest company-owned gourmet coffeehouse operator in the world based on number of coffeehouses. At Caribou Coffee, our mission statement is "an experience that makes the day better". We provide this by sourcing the highest-quality coffee in the world and craft roasting it in small batches to bring out the best in every bean. We then bring this extraordinary coffee to our customers via several channels including grocery locations, online or via our coffeehouses, which provide a relaxing escape for our customers. Caribou Coffee is committed to expanding our business by bringing this experience to new customers through multiple means without compromising our unwavering commitment to quality. Caribou Coffee is a proud recipient of the Rainforest Alliance Corporate Green Globe Award. For more information, visit www.cariboucoffee.com. DATASOURCE: Caribou Coffee Company, Inc. CONTACT: Lauren Mihajlov, Director of Brand Marketing of Caribou Coffee Company, Inc., +1-763-592-2200, Web site: http://www.cariboucoffee.com/

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