Caribou Coffee Launches New Website
March 06 2008 - 8:00AM
PR Newswire (US)
Personalized Content Highlight of New Site MINNEAPOLIS, March 6
/PRNewswire-FirstCall/ -- Caribou Coffee Company, Inc.
(NASDAQ:CBOU) Are you "SMOOTH AND BOLD"? Or "SMOKY AND ROBUST"?
Caribou Coffee this week unveiled their updated and restyled Web
site at www.cariboucoffee.com. Containing a wealth of information
and features geared toward the coffee enthusiast, Caribou Coffee's
new website is an essential visit for coffee lovers everywhere. The
Caribou Coffee Web site has been completely redesigned and rebuilt
with the guest in mind. The site offers dynamic and personalized
content based on the guest's profile. From offering coffee
recommendations to incorporating a new "Build A Drink" feature that
allows the user to customize a drink to get nutritional information
and healthy alternative recommendations, the site is all about the
guest. "We are so thrilled with the new site," said Sr. Vice
President of Marketing Kathy Hollenhorst. "This will allow each of
our guests to get the very most out of their visit. From being able
to view a coffee talk to learn more about their favorite coffee to
getting recommendations for new coffees and drinks they may like,
we have constructed the entire site with the guest in mind."
Highlights of the new site include: -- Interactive Coffee
Recommender -- by answering a series of short questions, the site
will recommend coffees that fit the guest's preferred flavor
profile. Examples include "Smooth and Bold" and "Smoky and Robust"
-- Interactive "Build a Drink" feature -- the guest is able to
customize a drink just as they order it at their favorite Caribou
Coffee location. This will enable them to see real and accurate
nutritional information. It can also offer up healthier
alternatives or popular alternatives to their favorite drink --
Videos featuring Caribou Coffee roastmasters conducting
informational coffee talks on various beans and blends -- Virtual
tour of a Caribou Coffee location -- News and new store opening
information based on where the customer is located -- An
easier-to-navigate and easier-to-read design As a bonus, customers
that visit the new site between March 7 and March 16, 2008, will
receive free shipping on purchases of $50 or more just by entering
the code NSFREESHIP upon checkout. See www.cariboucoffee.com for
more details. ABOUT THE COMPANY Caribou Coffee (CBOU), founded in
1992, is the second- largest company-owned gourmet coffeehouse
operator in the world based on number of coffeehouses. At Caribou
Coffee, our mission statement is "an experience that makes the day
better". We provide this by sourcing the highest-quality coffee in
the world and craft roasting it in small batches to bring out the
best in every bean. We then bring this extraordinary coffee to our
customers via several channels including grocery locations, online
or via our coffeehouses, which provide a relaxing escape for our
customers. Caribou Coffee is committed to expanding our business by
bringing this experience to new customers through multiple means
without compromising our unwavering commitment to quality. Caribou
Coffee is a proud recipient of the Rainforest Alliance Corporate
Green Globe Award. For more information, visit
www.cariboucoffee.com. DATASOURCE: Caribou Coffee Company, Inc.
CONTACT: Lauren Mihajlov, Director of Brand Marketing of Caribou
Coffee Company, Inc., +1-763-592-2200, Web site:
http://www.cariboucoffee.com/
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