Keurig and Caribou Coffee Announce Single Cup Coffee Partnership
January 08 2007 - 8:01AM
Business Wire
Keurig, Incorporated, a leader in gourmet single cup brewing, and
Caribou Coffee Company, Inc. (NASDAQ: CBOU) announced a partnership
today to market Caribou�s gourmet coffees in Keurig K-Cup� portion
packs. Keurig coffee lovers will now have eight Caribou coffee
varieties to choose from both at home and in the office. �We are
proud to welcome Caribou to the Keurig family,� stated Nick
Lazaris, President of Keurig. �Caribou is an exceptionally strong
brand with a loyal following among gourmet coffee lovers. Our
office and home Keurig users will be delighted with Caribou in
K-Cups.� �Caribou is pleased to make available our coffeehouse
quality coffees in Keurig�s K-Cups,� said Michael J. Coles,
Chairman and CEO of Caribou, �We�ve partnered with Keurig because
their technology ensures our coffees will deliver a gourmet coffee
experience at home or in the office that Caribou customers love in
our coffeehouses.� Caribou Coffee K-Cup Varieties Caribou Coffee
varieties in K-Cups will include: Caribou Blend: This signature
blend balances a big-bodied, syrupy taste with a clean, snappy
finish. The secret is a rich, hearty Indonesian bean, perfectly
proportioned with Central and South American varieties for lively
fruit tones. French Roast: A combination of coffees from Costa
Rica, and Papua New Guinea is blended and brought to a traditional
French roast for a decadent, bittersweet flavor with a smooth,
heavy body. Daybreak Morning Blend: A blend of coffees from the
Americas and some fantastic East African beans are roasted to
chocolate brown for this light, fruity blend that has a slightly
nutty finish. Sumatra: Coffee is collected from small landholders
throughout the beautiful island of Sumatra, one of the nearly
14,000 islands that make up the Indonesian Archipelago. This coffee
has a syrupy, sweet rich body and cedarwood spice notes. Fair
Trade: Caramel sweetness with deep grape and pecan notes and a note
of a crisp, chardonnay finish characterize this sustainable blend.
Colombia: This coffee is full of sweet caramel flavors, smooth
roasted nut notes, and delicate floral nuances. Caribou Blend
Natural Decaf: (all natural, no chemical decaffeination in our
process) Decaf Sumatra: (all natural, no chemical decaffeination)
Under the terms of the arrangement, Caribou Coffee will blend and
sell its gourmet coffee beans to Keurig. Keurig will be responsible
for packaging the coffee into K-Cups in accordance with Caribou
Coffee�s specifications. Under license from Caribou Coffee, Keurig
will also serve as the wholesale distributor and a direct retailer
for all Caribou Coffee K-Cups. Caribou Coffee K-Cups will begin to
be available in Q2 of calendar year 2007 on-line at www.keurig.com.
In addition, Keurig expects many of its premium retail partners to
add Caribou Coffee K-Cups to the wide selection of K-Cups they
already carry in about 6,700 stores coast to coast. For the office
coffee channel, Caribou Coffee K-Cups will be made available
through Keurig�s Authorized Distributors for marketing to offices
where Keurig brewers are installed. Over time, Caribou intends to
market both Caribou Coffee K-Cups and Keurig brewers in many of its
coffeehouses. About Caribou Coffee Caribou Coffee Company, Inc.
(NASDAQ: CBOU), founded in 1992 and headquartered in Minneapolis,
MN is the second largest, company owned gourmet coffeehouse
operator in the United States based on the number of coffeehouses.
Caribou operates 464 coffeehouses, including 24 licensed locations.
Caribou coffeehouses are located in 18 states and the District of
Columbia, as well as in several locations outside of the United
States. Caribou Coffee offers its customers high quality, gourmet
coffee, branded merchandise, and related products. Caribou Coffee
also sells products to club stores, grocery stores, mass
merchandisers, office coffee providers, airlines, hotels, sports
and entertainment venues, college campuses and other commercial
customers. In addition, Caribou Coffee licenses third parties to
use the Caribou Coffee brand on quality food and merchandise items.
Caribou Coffee focuses on creating a unique experience for
customers through a combination of high-quality products, a
comfortable and welcoming coffeehouse environment and a unique
style of service. For more information, visit
www.cariboucoffee.com. About Keurig Keurig, Incorporated, a
wholly-owned subsidiary of Green Mountain Coffee Roasters, is a
pioneer and leading manufacturer of single-cup brewing systems.
Keurig's proprietary brewing system combines a pressurized hot
water brewer with multiple varieties of K-Cups, which feature a
patented design that preserves the freshness of gourmet coffee and
tea. Through licensing agreements, Keurig offers more than 100
varieties of premium branded coffees and teas in K-Cups. More than
1 billion cups of Keurig Brewed� coffee and tea have been enjoyed
since 1998. For more information, please visit www.keurig.com or
call 888-CUP-BREW. Green Mountain Coffee Roasters, Inc. (NASDAQ:
GMCR) is recognized as a leader in the specialty coffee industry
for its award-winning coffees and successful business practices.
The Company sells over 100 high quality selections, including Fair
Trade Certified� and organic coffees under the Green Mountain
Coffee Roasters� and Newman�s Own� Organics brands. While the
majority of the Company�s revenue is derived from its wholesale,
direct mail, and e-commerce operations
(www.GreenMountainCoffee.com), it also owns Keurig, Incorporated, a
pioneer and leading manufacturer of gourmet single-cup brewing
systems. Green Mountain Coffee Roasters was recently ranked No. 1
on the Business Ethics list of �100 Best Corporate Citizens,� and
has been recognized repeatedly by Forbes, Fortune Small Business,
and the Society of Human Resource Management as an innovative,
high-growth, socially responsible company.
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