Caribou Coffee Launches First Multi-Media Advertising Promotion With Apple(R) iTunes(R) and iPod(R) Giveaways
March 01 2006 - 3:30PM
PR Newswire (US)
Can You Smell Rock-n-Roll? MINNEAPOLIS, March 1
/PRNewswire-FirstCall/ -- The Caribou Coffee Company, Inc.
(NASDAQ:CBOU) will launch "Wake Up and Smell the Music," its first
national multi-media advertising promotion with an instant win game
on March 1, 2006, offering Apple(R) iTunes(R) and iPod(R) giveaways
with a total of 31,833 prizes. One lucky winner of the "Wake Up and
Smell the Music" game will win 1,000 iTunes music downloads or
$1,000 on a Caribou Coffee Card. (Photo:
http://www.newscom.com/cgi-bin/prnh/20060301/CLW051 ) Other prizes
include 20 winners of 30 GB Apple iPods and 75 winners of a
three-month tour of Caribou Coffee, a "culinary tour" where two
one-pound bags of select coffees grown in the finest coffee growing
regions from around the world are delivered to the winners' homes
for three months. Forty winners will receive Caribou Coffee for a
year with their choice of one pound of coffee delivered to their
home each month. This is the first national, multi-media
advertising promotion for Caribou Coffee, the second largest
non-franchised coffee house chain in the United States. The "Wake
Up and Smell the Music" campaign will incorporate radio, print and
online advertising as well as e-mail, in-store POP materials,
messaging on receipts, and out of store flyers distributed via
guerilla marketing in three of its largest markets: Chicago,
Washington D.C. and Atlanta. The campaign's promotion slogan,
"Great Coffee. Great Music. How Cool Is That?" features the
creative voice of a caribou animal with sunglasses and an attitude,
that says, "Hey, Wake Up and Smell the Music." The radio spots
feature a loyal Caribou Coffee customer who CAN smell the music and
tries to teach another Caribou Coffee customer how to smell the
music and enjoy life. Caribou Coffee CEO Michael J. Coles said, "I
believe that Caribou Coffee and Apple are two of the strongest
brands in the market today. Both brands deliver a unique experience
to customers in a fun, engaging and non- traditional way. Our 'Wake
Up and Smell the Music' promotion gives customers a chance to not
only win great-tasting Caribou coffee but also to win iPods and
iTunes music downloads from Apple. Getting a chance to win great
prizes with your morning cup of coffee -- how cool is that?"
Caribou Coffee will sticker more than 5 million cups during the
month-long promotion and hopes to reach more than 7 million new
customers to entice them to try Caribou Coffee. The promotion
reflects the core values of the Caribou Coffee brand and reminds
customers that because tomorrow isn't guaranteed, work hard, have
fun and enjoy today. This is embodied in the company's motto that
"Life is short. Stay awake for it." Game Details: Beginning March
1, 2006, customers who purchase a qualifying beverage at any of
Caribou Coffee's more than 400 stores in the U.S. will receive a
code that can be entered online at http://www.cariboucoffee.com/win
to play the instant win game until April 7, 2006. No purchase is
necessary and the code can be obtained directly online at
http://www.cariboucoffee.com/win. Customers that do not live in
Caribou Coffee markets can play online. The first-time player will
need to register by providing an e-mail address, name and postal
address. The game can be played once a day and players must be 16
years of age or older to play. All U.S. residents are eligible
except for residents of New York and Florida. Official game rules
may be obtained at http://www.cariboucoffee.com/win. Each winner
will receive an e-mail confirmation with instructions on how to
redeem their prize. E-Prize (http://eprize.com/) is administering
the "Wake Up and Smell the Music" promotion. The "Wake Up and Smell
the Music" Promotion will engage the following elements in its
multi-media advertising promotion: - Online Game: Players use their
mouse to position a coffee bean over a Caribou Coffee cup; if the
bean lands in the cup, the player is a winner. - Online Tell A
Friend: Players can e-mail a friend about the promotion and earn an
extra chance to win. - Radio: Caribou Coffee radio spots will run
during a 4-week schedule of 60 sec. a.m. drive time and other day
part spots and 10 second traffic sponsorships in Minnesota,
Chicago, Cleveland, Columbus and Charlotte. - Newspaper: Two
full-page national ads will run in USA Today and one full-page ad
will run in the Star Tribune in Minneapolis; other ads will run in
The Washington Post, Detroit News/Free Press and The Atlanta
Journal Constitution. - E-mail: A teaser e-mail and an e-newsletter
will be distributed to Caribou Coffee customers who have registered
for e-mail. - Online Advertising: Targeted online banner ads will
be used to drive traffic to Caribou Coffee stores and to the
http://www.cariboucoffee.com/win website. - Guerilla Marketing:
Promotional flyers that include a BOGO (buy-one- get-one-free)
offer will be distributed in Chicago, Washington D.C. and Atlanta
in high traffic areas. - In-Store Collateral: Caribou Coffee stores
will receive a full kit of in-store point-of-sale collateral
including posters, window clings and table tents. Messaging will
also be included. Eligible players have a chance of winning the
following "Wake Up and Smell the Music" prizes: - 1 winner of 1,000
iTunes music downloads or $1,000 on a Caribou Coffee Card - 3
winners of 500 iTunes music downloads or $500 on a Caribou Coffee
Card - 10 winners of 250 iTunes music downloads - 21 winners of 200
iTunes music downloads - 53 winners of 100 iTunes music downloads -
110 winners of 50 iTunes music downloads - 1,500 winners of 20
iTunes music downloads - 5,000 winners of 10 iTunes music downloads
- 20 winners of 30 GB iPods - 40 winners of Caribou Coffee for a
year - 75 winners of a three-month tour of Caribou Coffee - 25,000
winners of a Free Drink at Caribou Coffee About Caribou Coffee
Minneapolis-based Caribou Coffee Company, Inc. (NASDAQ:CBOU) is the
second largest non-franchised coffee house chain in the United
States with 400 stores in 15 states and the District of Columbia.
Caribou Coffee opened its first store in December 1992 in
Minneapolis. Today, over 5,800 people work for Caribou Coffee. For
more information, visit the Caribou Coffee Web site at
http://www.cariboucoffee.com/. Apple, the Apple logo, Mac, Mac OS,
Macintosh, iPod and Apple Store are trademarks of Apple. Other
company and product names may be trademarks of their respective
owners. http://www.newscom.com/cgi-bin/prnh/20060301/CLW051
http://photoarchive.ap.org/ DATASOURCE: Caribou Coffee CONTACT:
Garet Hayes, +1-404-636-8200, ext. 225, or , or Holly Satterwhite,
+1-404-636-8200, ext. 236, or , both of Hope-Beckham, Inc. for
Caribou Coffee Web site: http://www.cariboucoffee.com/
http://www.cariboucoffee.com/win
Copyright
Caribou Coffee Company, Inc. (MM) (NASDAQ:CBOU)
Historical Stock Chart
From Jun 2024 to Jul 2024
Caribou Coffee Company, Inc. (MM) (NASDAQ:CBOU)
Historical Stock Chart
From Jul 2023 to Jul 2024