Buffalo Wild Wings® Tackles Football Stand-off – During Basketball Tourney
March 23 2011 - 8:05AM
Business Wire
When basketball fans cheer on their college teams this week,
they may notice a seemingly out-of-place advertisement from Buffalo
Wild Wings®. During one of its busiest times of year, the sports
grill and bar – which has become a destination to watch the
tournament – is running an ad featuring a football game. No, the
company hasn’t lost it. In fact, the ad is part of a grassroots
movement to urge professional football players and owners to settle
so fans can enjoy the 2011 season.
“We live and breathe all sports and so do our guests. We know
we’ll have a lot of eyes on our ads during the next few weeks. This
is our way of saying, ‘We want a football season. Our guests want a
football season. Let’s get this thing settled so we can all just
focus on the game,’” said Kathy Benning, Buffalo Wild Wings
executive VP, marketing and brand development.
“Hey, we love basketball and the beginning of April is all about
thousands of fans cheering their favorite college teams on at our
restaurants,” Benning said. “But the month ends with our focus back
on football with the draft on April 28.”
The ad kicks off a larger effort encouraging the restaurants’
guests to sign a petition on Facebook urging the two sides to come
to an agreement. An open letter on behalf of the fans will be
delivered to both professional football players and owners. The
company’s Fantasy Football Blogger League also has been called off
the bench and into action to rally fantasy football players around
this cause.
“Obviously, a professional football season is important to us as
a company,” Benning said. “But it’s just as important to our
guests, so we’re willing to do what we can to help fans have a
voice at the table.”
With dozens of big screens and HDTVs, award-winning wings and
signature sauces and seasonings, Buffalo Wild Wings has become a
destination for sports fans. In addition to football season,
basketball season – both college and professional – has become one
of Buffalo Wild Wings’ busiest times of the year – with more than
2,000 games and all the excitement of tournament time and the
finals.
About Buffalo Wild Wings
Buffalo Wild Wings, Inc., founded in 1982 and headquartered in
Minneapolis, is a growing owner, operator and franchisor of Buffalo
Wild Wings Grill & Bar™ restaurants featuring a variety of
boldly flavored, made-to-order menu items including its namesake
Buffalo, New York-style chicken wings. The Buffalo Wild Wings’ menu
specializes in 18 mouth-watering signature sauces and seasonings
with flavor sensations ranging from Sweet BBQ™ to Blazin’®. Guests
enjoy a welcoming neighborhood atmosphere that includes an
extensive multi-media system for watching their favorite sporting
events. Buffalo Wild Wings is the recipient of hundreds of "Best
Wings" and "Best Sports Bar" awards from across the country. There
are currently more than 740 Buffalo Wild Wings locations across 45
states.
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