Brightcove Unleashes Video across the Enterprise with New Platform Capabilities and Partnerships
May 22 2017 - 9:00AM
Business Wire
Enterprise Video Initiative brings creation of
professional, secure video experiences within reach of business
users in all functional areas
For over a decade, Brightcove Inc. (NASDAQ: BCOV), the leading
provider of cloud services for video, has been at the forefront of
helping digital marketers leverage video to drive greater
awareness, engagement, and conversion. Over the past few years, as
online video viewing has exploded, teams in sales, support, human
resources, corporate communications, training and other functions
have also begun to use video to drive business results. Today,
Brightcove announced support for this trend with the unveiling of
its Enterprise Video Initiative, a combination of innovative
functionality and key partnerships that extends Brightcove’s
existing platform to help these groups deliver the benefits of
online video to internal audiences. Now, corporate communications,
human resources, training and partner enablement groups can
supplement their existing external video initiatives with secure
internal video experiences to drive employee alignment, engagement
and education.
Brightcove’s initiative aims to bring the ability to create
extraordinary video experiences to business users across the
organization, just as Brightcove has done for marketers. To this
end, the company has extended its industry-leading cloud video
platform with new functionality that includes:
- In-Page Experiences, a template-driven
capability that makes it easy for any business user to create
engaging video experiences in a variety of formats, with links to
other content, a wide range of calls to action and interactive
elements that can automatically change both the flow and the
content before, during, or after the initial video playback.
- Brightcove Live, which simplifies the
use of live streaming for internal events such as Town Halls and
customer forums, and to create VOD assets that extend the value
after the event.
- Audience Profiles, which captures and
analyzes individual video viewing data to guide business
decisions.
- Single Sign-On (SSO), which enables IT
organizations to integrate Video Cloud into their federated
identity management systems enabling centralized control of
access.
- New partnerships and integrations with
leading enterprise CDN (eCDN) offerings from Hive Streaming, Ramp
and Streamroot, which enable more efficient, higher quality, secure
streaming of video content behind-the-firewall.
“Video usage has been growing within brands and enterprises for
several years but, for the most part, it has been limited to a few
functional groups,” Caren Cioffi, executive vice president and
general manager, Digital Marketing & Enterprise Business,
Brightcove, said. “With today’s announcement, we have added to our
platform the functionality every enterprise needs to safely and
effectively use and manage video as a core communication utility
across the enterprise for both internal and external audiences to
drive business results.”
Innovations within the enterprise video space are not new to
Brightcove. Last November, Gartner identified Brightcove as a
Leader in its Magic Quadrant for Enterprise Video Content
Management. Dunkin’ Brands is one of many enterprise organizations
that has been using the Brightcove video platform as a key internal
communications channel.
"Dunkin’ Donuts is best-known for our iconic 'America Runs on
Dunkin' campaign and television ads,” Glen Schwartz, director of
global corporate communications, Dunkin’ Brands, said. “As a global
company, video is an incredibly important tool for our brand to
communicate to our franchisees and corporate employees around the
world. Video-on-demand and live streaming help us bridge the gap
between corporate headquarters and remote employees, and help keep
employees current with what’s happening in the company. It’s an
essential tool in communicating internally and with our
franchisees."
This new, comprehensive solution, together with Brightcove’s
extensive partner ecosystem and integration-friendly video
platform, provide both the functionality and the management
capabilities for video to become a mainstream communication utility
throughout the organization for use with customers, prospects,
partners and employees.
About BrightcoveBrightcove Inc. (NASDAQ:BCOV) is the
leading global provider of powerful cloud solutions for delivering
and monetizing video across connected devices. The company offers a
full suite of products and services that reduce the cost and
complexity associated with publishing, distributing, measuring and
monetizing video across devices. Brightcove has thousands of
customers in over 70 countries that rely on the company’s cloud
solutions to successfully publish high-quality video experiences to
audiences everywhere. To learn more, visit www.brightcove.com.
*Gartner, Magic Quadrant for Enterprise Video Content
Management, 22 November 2016Gartner does not endorse any
vendor, product or service depicted in its research publications,
and does not advise technology users to select only those vendors
with the highest ratings or other designation. Gartner research
publications consist of the opinions of Gartner's research
organization and should not be construed as statements of fact.
Gartner disclaims all warranties, expressed or implied, with
respect to this research, including any warranties of
merchantability or fitness for a particular purpose.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170522005383/en/
North America:BrightcoveTory Kurpeski,
617-943-7081press@brightcove.comorEurope:WE Communications
for BrightcoveRebecca Lake, + 020 7632
3856rlake@we-worldwide.com
Brightcove (NASDAQ:BCOV)
Historical Stock Chart
From Jul 2024 to Aug 2024
Brightcove (NASDAQ:BCOV)
Historical Stock Chart
From Aug 2023 to Aug 2024