Brightcove Named A Leader In Online Video Platforms for Sales and Marketing By Leading Independent Research Firm
November 01 2016 - 9:10AM
Business Wire
Brightcove received highest score in strategy
and product vision (tied)
Brightcove, Inc. (NASDAQ: BCOV), a leading global provider of
cloud services for video, today announced that it has been named a
leader in The Forrester Wave™: Online Video Platforms (OVPs) for
Sales And Marketing, Q4 2016. According to the rigorous evaluation
of OVPs for sales and marketing professionals, Brightcove received
the highest scores in both strategy and market presence, with
Forrester stating in the report that "Brightcove’s vision and
enterprise track record solidify it as one of the market leaders".
Brightcove received the highest scores possible in 22 criteria,
including Syndication and Distribution features, Custom Video
Channel/Portal, User Generated Content, Sales Enablement Workflows,
and Product Vision.
“Brightcove pioneered the industry with the belief that one day
video would be as ubiquitous as text on the web. Today, we are
loved by thousands of the world's most innovative companies, who
are helping us invent the future of digital experiences,” said
David Mendels, CEO, Brightcove. “We believe that every organization
in the world will use video to market, sell and communicate and
Brightcove is uniquely suited in both vision and scale to lead this
transformation.”
Forrester’s 39-criteria evaluated nine OVP companies in the
sales and marketing market. Forrester’s evaluation finds that
“Brightcove is the best fit for companies with sophisticated video
marketing needs that extend beyond simply storing and serving video
content.”
One of the solutions Forrester evaluated was Brightcove Video
Marketing Suite (VMS). Brightcove VMS is an all-in-one solution for
brands and enterprises to leverage the power of video to build
awareness, grow leads, drive engagement and conversion, and earn
customer loyalty. Brightcove VMS is built on top of the
award-winning Brightcove Video Cloud, the company’s complete video
hosting and publishing platform. It incorporates key capabilities
for sales, marketing and support teams, including:
- Brightcove Gallery, a template-driven
portal for creating powerful and engaging video experiences,
- Brightcove Audience, which connects
video analytics with leading Marketing Automation Platforms to
drive ROI, and
- Brightcove Live, a leading solution for
streaming high-quality live video.
The Forrester Wave: OVPs for Sales & Marketing, Q4 2016 is
available to Forrester clients or for purchase on Forrester’s
website. A complimentary copy can be downloaded here.
About BrightcoveBrightcove Inc. (NASDAQ:BCOV) is the
leading global provider of powerful cloud solutions for delivering
and monetizing video across connected devices. The company offers a
full suite of products and services that reduce the cost and
complexity associated with publishing, distributing, measuring and
monetizing video across devices. Brightcove has nearly 5,000
customers in over 70 countries that rely on the company’s cloud
solutions to successfully publish high-quality video experiences to
audiences everywhere. To learn more, visit www.brightcove.com.
This press release may include forward-looking statements
regarding anticipated objectives, growth and/or expected product
and service developments or enhancements. Such forward-looking
statements may be identified by the use of the following words
(among others): "believes," "expects," "may," "will," "plan,"
"should" or "anticipates," or comparable words and their negatives.
These forward-looking statements are not guarantees but are subject
to risks and uncertainties that could cause actual results to
differ materially from the expectations contained in these
statements. For a discussion of such risks and uncertainties, see
"Risk Factors" in the Company's filings with the Securities and
Exchange Commission, including its most recent annual report on
Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the
event of changing circumstances or otherwise, and such statements
are current only as of the date they are made.
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version on businesswire.com: http://www.businesswire.com/news/home/20161101005503/en/
North America:WE for BrightcoveMorgan Witte,
512-527-7025mwitte@we-worldwide.comorEurope:WE for
BrightcoveRebecca Lake, + 020 7632 3856rlake@we-worldwide.com
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