Brightcove Launches New Video Content Marketplace in Partnership with Vemba
May 16 2016 - 9:07AM
Business Wire
Allows media companies and content owners to
grow their libraries and generate new revenue streams through video
syndication
Brightcove Inc. (NASDAQ:BCOV), the leading provider of cloud
services for video, announced today at Brightcove’s PLAY 2016 the
launch of a content marketplace powered by Vemba Inc., a next
generation video distribution and content discovery platform for
premium publishers. The Vemba marketplace tightly integrates with
Brightcove’s Video Cloud, expanding content libraries and creating
new revenue streams for media companies. The marketplace will be
available to select media customers as part of Brightcove’s Video
Cloud later this quarter.
Increasing Premium Video Ad Inventory
With the scarcity of premium video inventory in today’s market,
Brightcove’s media customers seek access to additional video
content for their own properties as well as the opportunity to
generate additional revenue from their content through distribution
and syndication. Vemba provides a premium video marketplace and
distribution platform which enables content owners to efficiently
and transparently monetize video across all platforms with complete
control over rights, economics and branding. Brightcove’s
Enterprise media customers will have direct access to the Vemba
content marketplace functionality from within Video Cloud.
Technical and Business Flexibility
Customers can use and customize Brightcove’s industry’s leading
HTML5-first player and playlist functionality, while taking
advantage of the Vemba content marketplace and distribution
platform. The Vemba platform offers tremendous flexibility for
Brightcove customers in terms of technical workflows and business
models.
- Video content can be syndicated as a
player, as a feed, or as a file
- Players can be syndicated with or
without the content owner’s ad tags or monetization sources
- Content owners can leverage the Vemba
platform to manage their direct syndication deals with other
publishers, or make their content available on the public exchange
with defined rights, restrictions and economics
- Supported business models include:
- Revenue share
- Licensed content fee
- Flat CPM paid to the content owner for
video views
- Flat CPM paid to the distributing
property for ad views
- The content marketplace offers robust
real time analytics to both the content owner and distributing
party
Any content ingested and managed within Video Cloud can be made
available privately or in the public marketplace. Brightcove
customers can augment their libraries with video from leading media
companies.
Supporting Quotes:
"Tribune is proud to be leveraging the combined Vemba and
Brightcove Video Cloud solution to help manage our video
syndication. The integration of Vemba’s marketplace into Video
Cloud enables us to grow our business with unparalleled
efficiency." - Clayton Thomson, VP Product Management &
Technology, Tribune Content Agency
Supporting resources:· Brightcove Video Cloud· Brightcove
for Media
Brightcove on social media:· Brightcove Blog· Twitter·
LinkedIn· Facebook
About Vemba
Vemba is a next generation video platform for premium
publishers. The platform facilitates the distribution, discovery
and monetization of video content with full control and
transparency. With offices in New York, Los Angeles, and Toronto.
Vemba is powering video distribution for the world’s leading media
companies. To learn more, visit www.vemba.com.
About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of
powerful cloud solutions for delivering and monetizing video across
connected devices. The company offers a full suite of products and
services that reduce the cost and complexity associated with
publishing, distributing, measuring and monetizing video across
devices. Brightcove has nearly 5,000 customers in over 70 countries
that rely on the company’s cloud solutions to successfully publish
high-quality video experiences to audiences everywhere. To learn
more, visit www.brightcove.com.
This press release may include forward-looking statements
regarding anticipated objectives, growth and/or expected product
and service developments or enhancements. Such forward-looking
statements may be identified by the use of the following words
(among others): "believes," "expects," "may," "will," "plan,"
"should" or "anticipates," or comparable words and their negatives.
These forward-looking statements are not guarantees but are subject
to risks and uncertainties that could cause actual results to
differ materially from the expectations contained in these
statements. For a discussion of such risks and uncertainties, see
"Risk Factors" in the Company's filings with the Securities and
Exchange Commission, including its most recent annual report on
Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the
event of changing circumstances or otherwise, and such statements
are current only as of the date they are made.
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version on businesswire.com: http://www.businesswire.com/news/home/20160516005901/en/
PressNorth America:Waggener Edstrom for BrightcoveMorgan Witte,
512-527-7025mwitte@we-worldwide.comorEurope:Waggener Edstrom for
BrightcoveRebecca Lake, + 020 7632 3856rlake@we-worldwide.com
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