Brightcove Introduces Brightcove Lift to Defeat Ad Blockers Across Desktop and Mobile
October 26 2015 - 8:00AM
Business Wire
Early customers seeing as much as 50%
improvement in video ads delivered across devices
Brightcove Inc. (NASDAQ:BCOV), the leading provider of cloud
services for video, today announced Brightcove Lift, the company’s
ad optimization solution, which enables publishers, broadcasters,
OTT providers, and other media companies to maximize video ad
delivery and video ad revenue across mobile and desktop. Combining
server-side ad insertion (SSAI) and the industry’s leading HTML5
player management service, Brightcove Lift defeats ad blockers
while delivering seamless TV-like ad experiences for viewers,
client-side interactivity, and integration with the industry’s
leading providers for reporting and analytics.
Benefits of Brightcove Lift
Millennial audiences are proving to be especially challenging
for ad supported video businesses with their high rates of mobile
consumption and ad blocker usage which compromise ad delivery and
result in lost revenue. Media companies using Brightcove Lift,
however, have seen video ads delivered per video start increase by
as much as 50%. These groundbreaking results demonstrate the
solution’s ability to mitigate ad blocker technology, maximize ad
inventory, and drive meaningful revenue lift. Brightcove Lift
allows media companies to:
- Circumvent ad blockers - By dynamically
stitching ads into content streams in the cloud, Brightcove Lift
enables higher ad delivery and revenue across platforms. Publishers
are able to deliver their preferred ad load through dynamic ad
insertion in the cloud.
- Work with their preferred ad server -
Brightcove Lift is integrated to deliver advertising from ad
servers such as DFP, Freewheel, SpotX, and LiveRail as well as
required measurement from the leading analytics providers. Lift is
compatible with the IAB VAST specification.
- Enable mid-roll ads - Server-side ad
insertion also enables content owners to maximize ad inventory and
monetization opportunities by seamlessly delivering mid-roll ads
across platforms.
- Deliver a TV-like ad-supported
experience - Brightcove Lift enables a seamless viewing experience
by minimizing ad error rates and breakage, and optimizing streams
for playback. The result is a linear broadcast-quality video
experience that keeps viewers engaged with the content by
minimizing buffering between video content and video ads.
- Maintain client-side interactivity - In
combination with server-side ad insertion, client-side
interactivity allows publishers to deliver interactive features
such as scrubber blocking, mid-roll ad break enforcement,
click-through tracking, and companion ads.
- Leverage the performance and
customization capabilities of the industry-leading Brightcove
Player - Brightcove’s responsive HTML5 player loads quickly, and is
easily customizable with HTML, CSS, and Javascript.
Customer Performance Optimizations at Vox Media
Vox Media, one of fastest growing media companies and home to
premium brands such as The Verge, Vox.com, Eater, and SB Nation,
selected Brightcove Lift.
“At Vox Media, providing a high quality audience experience is
very important to all of our brands. When it comes to mobile video
capabilities on our web properties, fast and smooth playback is our
priority. With our previous OVP, we faced severe issues on Android
ranging from slow video load times to complete playback failure. As
a result, we chose to turn off ad delivery in an attempt to
preserve user experience,” said Brendan Murphy, Product Manager,
Video, at Vox Media. “With Brightcove Lift, we've seen
significantly improved quality and consistency in the video
playback experience across mobile devices which allowed us to
re-enable ad delivery. Today, Brightcove is powering the majority
of Vox Media’s online properties on mobile. Using Brightcove Lift,
we are able to deliver a rich mobile ad experience without
compromising user experience.”
Pricing and Availability
Brightcove Lift is available immediately. Companies interested
in testing ad delivery with Brightcove Lift should visit
http://go.brightcove.com/lift.
Supporting Quotes:
“SSAI (server-side ad insertion) is a good first step to combat
the growing practice of ad blocking. In the simplest terms,
attaching the ad to the content in a way the blocker can’t detect
ensures that the ad is delivered to the end user. But SSAI by
itself is only a technical fix to a problem that demands more
complex solutions. Ultimately, the best way to discourage people
from using ad blockers is to deliver a top-notch experience. That’s
the part that too many publishers, marketers, and tech firms have
overlooked, so it’s important that they zero in on it.” - Paul
Verna, Senior Analyst, eMarketer
“We are living in a golden age of content with consumers
benefiting from an unmatched selection of online and broadcast
programming. We strongly believe that media companies have the
right to monetize that content through ads. Consumers have long
embraced free content in exchange for ads, and it is important to
preserve this model in order for consumers to continue to have
access to the range of free video content available today. But we
also believe that consumers should not be forced to endure heavy
video players, slow load times, high latency between ads and
content, and frequent errors. Brightcove Lift provides a solution
that helps ensure media companies can continue to be successful
with ad-supported business models - and deliver a faster, better,
more TV-like experience for consumers.” - David Mendels, CEO,
Brightcove
“As mobile video consumption eclipses desktop viewing and more
and more consumers adopt streaming devices and applications, the
opportunity for media companies to monetize those viewers is
growing substantially. In fact, for most broadcasters and
publishers it is increasingly a requirement to be able to deliver
ads successfully across the growing diversity of platforms. Such
delivery has been plagued by a host of issues, not just ad
blockers, but also ad delivery timeouts, ads that don't conform to
the content they’re associated with in terms of quality, and app
crashes due to client-side ad logic. Brightcove Lift mitigates
these issues by blending the benefits of server-side ad insertion
with the interactive capabilities of our leading client player
technology. As a result, publishers no longer need to sacrifice
revenues or compromise the viewing experience - instead they can
delight the consumer and do so profitably.” - Anil Jain, Senior
Vice President and GM, Media, Brightcove
Supporting resources:
- Brightcove Lift
- Brightcove for Media
Brightcove on social media:
- Twitter
- Facebook
- LinkedIn
- Brightcove Blog
About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of
powerful cloud solutions for delivering and monetizing video across
connected devices. The company offers a full suite of products and
services that reduce the cost and complexity associated with
publishing, distributing, measuring and monetizing video across
devices. Brightcove has more than 5,000 customers in over 70
countries that rely on the company’s cloud solutions to
successfully publish high-quality video experiences to audiences
everywhere. To learn more, visit www.brightcove.com.
This press release may include forward-looking statements
regarding anticipated objectives, growth and/or expected product
and service developments or enhancements. Such forward-looking
statements may be identified by the use of the following words
(among others): "believes," "expects," "may," "will," "plan,"
"should" or "anticipates," or comparable words and their negatives.
These forward-looking statements are not guarantees but are subject
to risks and uncertainties that could cause actual results to
differ materially from the expectations contained in these
statements. For a discussion of such risks and uncertainties, see
"Risk Factors" in the Company's filings with the Securities and
Exchange Commission, including its most recent annual report on
Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the
event of changing circumstances or otherwise, and such statements
are current only as of the date they are made.
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version on businesswire.com: http://www.businesswire.com/news/home/20151026005463/en/
North America:Waggener Edstrom for BrightcoveVanessa Royle,
415-547-7059vroyle@waggeneredstrom.comorEurope:Waggener Edstrom for
BrightcoveLaura Gillen, +44 20 7632
3912lgillen@waggeneredstrom.com
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