BLSW Bridgeline Software (MM)

Bridgeline Software, Inc. (Nasdaq:BLSW), a developer of unified web application management software and award-winning interactive technology solutions, today announced that iAPPS Content Manager has been named  a CODiE Award finalist in the category of Best Content Management Solution by the Software and Information Industry Association (SIIA). iAPPS Content Manager is Bridgeline's flagship web content management system within the iAPPS Product Suite, an innovative solution that deeply unifies Content Management, Analytics, eCommerce, and eMarketing capabilities -- enabling users to swiftly enhance and optimize the value of their web properties. The state-of-the art iAPPS architecture provides customers with the options of either a SaaS subscription deployment model or traditional perpetual licensing option. 

Now in its 25^th year, the CODiE Award for Best Content Management Solution recognizes the software technology solution or platform that best adds value to content accessed or distributed by the enterprise or the end-user. "Being recognized as a CODiE Award finalist is an industry honor and a validation of the iAPPS product vision that began over three years ago," says Thomas Massie, Bridgeline's President and Chief Executive Officer. "As a developer of mission critical interactive technology solutions to some of the best known companies in the United States, we have unparalleled insight into how customers interact with, adopt, and derive value from website and web application management software products. It was with that overarching goal of developing a completely integrated software solution that is both incredibly easy-to-use and capable of offering overwhelmingly powerful functionality to create, manage, and deliver content through interactive marketing and business operations channels that iAPPS was conceived."

iAPPS Content Manager offers marketers and business managers industry leading features and functionality in a powerful, end-to-end, web content management solution. With its deep, native integration on the .NET-based iAPPS Framework, iAPPS Content Manager is able to deliver critical Search Engine Optimization (SEO) capabilities that other web CMS products simply cannot offer. Furthermore, with iAPPS' state-of-the-art user interface and integrated web analytics solution, iAPPS Analytics, non-technical business users are empowered to design and deliver targeted and persuasive content to the right audience at the right time. Available as a SaaS (Software-as-a-Service) solution or as a perpetual license, iAPPS Content Manager offers a flexible licensing model for those who want to spread costs over several years and who don't want to own the responsibilities of maintaining and supporting the required backend infrastructure.

"With iAPPS, we have developed something very unique in a crowded industry," says Massie. "iAPPS' ability to deliver significant value and a return on investment, whether you're developing a public facing website, an employee intranet, extranet, a line of business web application, or an eCommerce storefront, is second to none."

About SIIA

The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industries. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to 500 leading software and information companies. For more information, visit www.siia.net.

About Bridgeline Software

Bridgeline is a developer of web application management software and award-winning interactive business technology solutions that help organizations optimize business processes. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, Analytics, eCommerce, and eMarketing capabilities – enabling business users to swiftly enhance and optimize the value of their web properties.

Combined with award-winning interactive technology services by Microsoft Gold Certified development teams, Bridgeline helps customers to cost-effectively maximize the value of their rapidly changing web applications. Bridgeline's teams of developers specialize in web application development, usability engineering, SharePoint development, rich media development, and search engine optimization.

Bridgeline is headquartered near Boston with additional locations in Atlanta, Chicago, Cleveland, Denver, New York, Washington, D.C., and Bangalore, India. Bridgeline Software currently has over 600 customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: Healthcore, The Bank of New York Mellon, Marriott International, Berkshire Life, PODS, Honeywell, Budget Rental Car, Washington Redskins, AARP, National Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National Insurance Crime Bureau, the American Academy of Pediatrics, and Shaw Industries (a Berkshire Hathaway company). To learn more about Bridgeline, please visit www.bridgelinesw.com.

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All statements included in this press release, other than statements or characterizations of historical fact, are forward-looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry, management's beliefs, and certain assumptions made by us, all of which are subject to change. Forward-looking statements can often be identified by words such as "anticipates," "expects," "intends," "plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should," "would," "could," "potential," "continue," "ongoing," similar expressions, and variations or negatives of these words. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions including the risks described in our filings with the Securities and Exchange Commission that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement. We expressly disclaim any obligation to update any forward-looking statement.

CONTACT:  Bridgeline Software, Inc.

          Brian Bolton, Vice President of Marketing

          781.497.3013

          bbolton@bridgelinesw.com