UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 6-K
REPORT OF FOREIGN PRIVATE ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16
UNDER THE SECURITIES EXCHANGE ACT OF 1934
For the month of June 2024
Commission File Number: 001-37385
Baozun Inc.
No. 1-9, Lane 510, West Jiangchang Road
Shanghai 200436
The People’s Republic of China
(Address of principal executive office)
Indicate by check mark whether the registrant files or will file annual
reports under cover of Form 20-F or Form 40-F.
Form
20-F x Form 40-F ¨
EXPLANATORY NOTE
We made an announcement
dated June 12, 2024 with The Stock Exchange of Hong Kong Limited in relation to the poll results of the annual general meeting of
shareholders held on June 12, 2024. For details, please refer to exhibit 99.2 to this current report on Form 6-K.
SIGNATURES
Pursuant to the requirements
of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto
duly authorized.
|
Baozun Inc. |
|
|
|
|
By: |
/s/ Vincent
Wenbin Qiu |
|
Name: |
Vincent Wenbin Qiu |
|
Title: |
Chief Executive Officer |
Date: June
12, 2024
Exhibit Index
Safe Harbor Statement
This announcement contains forward-looking statements.
These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995.
These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,”
“aims,” “future,” “intends,” “plans,” “believes,” “estimates,”
“confident,” “potential,” “continues,” “ongoing,” “targets,” “guidance,”
“going forward,” “outlook” or other similar expressions. Statements that are not historical facts, including
but not limited to statements about Baozun’s beliefs and expectations, are forward-looking statements. Forward-looking statements
involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in
any forward-looking statement, including but not limited to Baozun’s filings with the United States Securities and Exchange Commission
and its announcements, notices or other documents published on the website of The Stock Exchange of Hong Kong Limited. All information
provided in this announcement is as of the date hereof and is based on assumptions that Baozun believes to be reasonable as of this date,
and Baozun undertakes no obligation to update such information, except as required under applicable law.
Exhibit 99.1
Baozun
Announces Results of Annual General Meeting of Shareholders
SHANGHAI, June
12, 2024 -- Baozun Inc. (NASDAQ: BZUN and HKEX: 9991) (“Baozun” or the “Company”), a leading brand e-commerce
solution provider and digital commerce enabler in China, announced today that its annual general meeting of shareholders (the “AGM”)
was held in Hong Kong on Wednesday, June 12, 2024 at 2:00 p.m., Hong Kong time (or 2:00 a.m. on Wednesday,
June 12, 2024, New York time), and all the proposed resolutions set out in the notice and circular of AGM were duly passed
at the AGM.
About
Baozun Inc.
Founded
in 2007, Baozun Inc. is a leader in brand e-commerce service, brand management, and digital commerce service. It serves more than 450
brands from various industries and sectors around the world, including East and Southeast Asia, Europe and North
America.
Baozun Inc. comprises
three major business lines - Baozun e-Commerce (BEC), Baozun Brand Management (BBM) and Baozun International (BZI) and is committed
to accelerating high-quality and sustainable growth. Driven by the principle that “Technology Empowers the Future
Success,” Baozun's business lines are devoted to empowering their clients' business and navigating their new phase of
development.
For more information, please
visit http://ir.baozun.com.
Safe
Harbor Statement
This announcement
contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities
Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,”
“anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident,”
“potential,” “continues,” “ongoing,” “targets,” “guidance,” “going forward,”
“looking forward,” “outlook” or other similar expressions. Statements that are not historical facts, including but
not limited to statements about Baozun's beliefs and expectations, are forward-looking statements. Forward-looking statements involve
inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking
statement, including but not limited to Baozun's filings with the United States Securities and Exchange Commission and its announcements,
notices or other documents published on the website of The Stock Exchange of Hong Kong Limited. All information provided in this announcement
is as of the date hereof and is based on assumptions that Baozun believes to be reasonable as of this date, and Baozun undertakes no
obligation to update such information, except as required under applicable law.
For investor
and media inquiries, please contact:
Baozun Inc.
Ms. Wendy Sun
Email: ir@baozun.com
Exhibit 99.2
Hong Kong Exchanges and Clearing
Limited and The Stock Exchange of Hong Kong Limited take no responsibility for the contents of this announcement, make no representation
as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss howsoever arising from or in reliance
upon the whole or any part of the contents of this announcement.
Under
our weighted voting rights structure, our share capital comprises Class A
ordinary shares and Class B ordinary shares. Each Class A
ordinary share entitles the holder to exercise one vote, and each Class B
ordinary share entitles the holder to exercise ten votes, respectively, on any resolution tabled at our general meetings, except as may
otherwise be required by law or by the Rules Governing the Listing
of Securities on The Stock Exchange of Hong Kong Limited or provided for in our memorandum and articles of association. Shareholders and
prospective investors should be aware of the potential risks of investing in a company with a weighted voting rights structure. Our American
depositary shares, each representing three of our Class A ordinary
shares, are listed on the Nasdaq Global Select Market in the United States under the symbol BZUN.
![](https://www.sec.gov/Archives/edgar/data/1625414/000110465924070684/tm2417062d1_ex99-2img001.jpg)
Baozun
Inc.
寶尊電商有限公司*
(A
company controlled through weighted voting rights and incorporated in the Cayman Islands with limited liability)
(Stock
Code: 9991)
POLL
RESULTS OF THE ANNUAL GENERAL MEETING HELD ON JUNE 12, 2024
References
are made to the circular (the “Circular”) of Baozun Inc. (the “Company”) incorporating, amongst
others, the notice (the “Notice”) of the annual general meeting of the Company (the “AGM”) dated
May 10, 2024. Unless otherwise defined herein, capitalized terms in this announcement shall have the same meanings as defined in
the Circular.
The board of directors (the “Board”)
of the Company is pleased to announce that at the AGM held on June 12, 2024, the Notice of which was given to the Shareholders on
May 10, 2024, all the proposed resolutions as set out in the Notice were taken by poll. The poll results are as follows:
Ordinary Resolutions |
Number
of Votes Cast
(approximate % of total number of votes cast) |
Total
Number of
Votes Cast |
Total
Number of
Voting Shares |
For |
Against |
Abstain |
1. |
To
receive, consider and adopt the audited consolidated financial statements for the year ended December 31, 2023 together with
the report of the directors of the Company (the “Directors”) and the independent auditor’s report. |
Class A
ordinary shares (“Class A Shares”) |
55,989,116
(99.885482%) |
64,191
(0.114518%) |
105,857
(–%) |
56,053,307 |
56,053,307 |
Class B
ordinary shares (“Class B Shares”) |
133,007,380
(100.000000%) |
0
(0.000000%) |
0
(–%) |
133,007,380 |
13,300,738 |
Total |
188,996,496
(99.966047%) |
64,191
(0.033953%) |
105,857
(–%) |
189,060,687 |
69,354,045 |
Ordinary
Resolutions |
Number
of Votes Cast
(approximate % of total number of votes cast) |
Total
Number of
Votes Cast |
Total
Number of
Voting Shares |
For |
Against |
Abstain |
2. |
(a) To
re-elect the following retiring Directors: |
|
|
(i) Mr. Vincent
Wenbin Qiu as Director. |
Class A
Shares |
41,115,755
(73.389115%) |
14,908,568
(26.610885%) |
134,841
(–%) |
56,024,323 |
56,024,323 |
Class B
Shares |
133,007,380
(100.000000%) |
0
(0.000000%) |
0
(–%) |
133,007,380 |
13,300,738 |
Total |
174,123,135
(92.113192%) |
14,908,568
(7.886808%) |
134,841
(–%) |
189,031,703 |
69,325,061 |
(ii) Mr. Junhua
Wu as Director. |
Class A
Shares |
40,481,902
(72.269700%) |
15,533,139
(27.730300%) |
144,123
(–%) |
56,015,041 |
56,015,041 |
Class B
Shares |
133,007,380
(100.000000%) |
0
(0.000000%) |
0
(–%) |
133,007,380 |
13,300,738 |
Total |
173,489,282
(91.782383%) |
15,533,139
(8.217617%) |
144,123
(–%) |
189,022,421 |
69,315,779 |
(b) To
authorize the board of Directors (the “Board”) to fix the Directors’ fees. |
Class A
Shares |
55,829,599
(99.704479%) |
165,477
(0.295521%) |
164,088
(–%) |
55,995,076 |
55,995,076 |
Class B
Shares |
133,007,380
(100.000000%) |
0
(0.000000%) |
0
(–%) |
133,007,380 |
13,300,738 |
Total |
188,836,979
(99.912447%) |
165,477
(0.087553%) |
164,088
(–%) |
189,002,456 |
69,295,814 |
3. |
To
re-appoint Deloitte Touche Tohmatsu as auditor of the Company and authorize the Board to fix its remuneration. |
Class A
Shares |
55,890,520
(99.677605%) |
180,771
(0.322395%) |
87,873
(–%) |
56,071,291 |
56,071,291 |
Class B
Shares |
13,300,738
(100.000000%) |
0
(0.000000%) |
0
(–%) |
13,300,738 |
13,300,738 |
Total |
69,191,258
(99.739418%) |
180,771
(0.260582%) |
87,873
(–%) |
69,372,029 |
69,372,029 |
Ordinary
Resolutions |
Number
of Votes Cast
(approximate % of total number of votes cast) |
Total
Number of
Votes Cast |
Total
Number of
Voting Shares |
For |
Against |
Abstain |
4. |
To
give a general mandate to the Directors to allot, issue and deal with additional Class A ordinary shares or American depositary
shares of the Company (the “ADSs”) and/or resell treasury shares of the Company (if permitted under the Rules Governing
the Listing of Securities on The Stock Exchange of Hong Kong Limited) not exceeding 20% of the number of the issued shares of the
Company (excluding treasury shares) (the “Issue Mandate”). |
Class A
Shares |
30,724,927
(54.833066%) |
25,308,648
(45.166934%) |
125,589
(–%) |
56,033,575 |
56,033,575 |
Class B
Shares |
133,007,380
(100.000000%) |
0
(0.000000%) |
0
(–%) |
133,007,380 |
13,300,738 |
Total
|
163,732,307
(86.612082%) |
25,308,648
(13.387918%) |
125,589
(–%) |
189,040,955 |
69,334,313 |
5. |
To
give a general mandate to the Directors to buy back Class A ordinary shares or ADSs not exceeding 10% of the number of the issued
shares of the Company (excluding treasury shares). |
Class A
Shares |
55,984,450
(99.811630%) |
105,657
(0.188370%) |
69,057
(–%) |
56,090,107 |
56,090,107 |
Class B
Shares |
133,007,380
(100.000000%) |
0
(0.000000%) |
0
(–%) |
133,007,380 |
13,300,738 |
Total |
188,991,830
(99.944126%) |
105,657
(0.055874%) |
69,057
(–%) |
189,097,487 |
69,390,845 |
6. |
To
extend the Issue Mandate by the number of Class A ordinary shares or ADSs bought back by the Company. |
Class A
Shares |
30,894,798
(55.103944%) |
25,171,603
(44.896056%) |
92,763
(–%) |
56,066,401 |
56,066,401 |
Class B
Shares |
133,007,380
(100.000000%) |
0
(0.000000%) |
0
(–%) |
133,007,380 |
13,300,738 |
Total |
163,902,178
(86.686889%) |
25,171,603
(13.313111%) |
92,763
(–%) |
189,073,781 |
69,367,139 |
Notes:
| (a) | As a majority of the votes were cast in favour of each of the resolutions numbered 1 to 6 above, such resolutions were duly passed
as ordinary resolutions. |
| (b) | As at the date of the AGM, the total number of issued Shares was 184,089,962 Shares, comprising 170,789,224 Class A Shares
and [13,300,738] Class B Shares (with 2,533,803 Class A Shares represented by 844,601 ADSs being bought back by the Company
but pending cancellation) and the Company does not have any treasury shares. |
| (c) | In accordance with the Listing Rules, each Class A Share and each Class B Share shall entitle its holder to one vote on
a poll at the AGM in respect of the resolution numbered 3 above. Each Class A Share shall entitle its holder to one vote and each
Class B Share shall entitle its holder to ten votes in respect of the resolutions numbered 1, 2 and 4 to 6 above. |
| (d) | None of the Shareholder were required to abstain from voting in respect of the resolutions at the AGM. None of the Shareholders have
stated their intention in the Circular to vote against or to abstain from voting on any of the resolutions proposed at the AGM. There
were no Shares entitling the holders to attend and abstain from voting in favour of any resolution at the AGM as set out in Rule 13.40
of the Listing Rules. |
| (e) | Accordingly, the total number of Shares
entitling the holders to attend and vote for or against on the resolutions numbered 1 to
6 above at the AGM was 181,556,159 Shares, comprising 168,255,421 Class A Shares and
13,300,738 Class B Shares. |
| (f) | Computershare Hong Kong Investor Services Limited, the Company’s Hong Kong branch share registrar, was appointed as the scrutineer
for the purpose of vote-taking at the AGM. |
| (g) | Directors of the Company, namely, Mr. Vincent
Wenbin Qiu, Mr. Junhua Wu and Mr. Satoshi Okada, and independent Directors of the
Company, namely, Mr. Yiu Pong Chan and Mr. Benjamin Changqing Ye attended
the AGM. Mr. Steve Hsien-Chieng Hsia was unable to attend the AGM due to other business
commitments. |
| | By order of the Board |
| | Baozun Inc. |
| | Mr. Vincent Wenbin Qiu |
| | Chairman |
Hong Kong, June 12, 2024
As at the date of this announcement,
our board of directors comprises Mr. Vincent Wenbin Qiu as the chairman, Mr. Junhua Wu and Mr. Satoshi Okada as directors,
and Mr. Yiu Pong Chan, Mr. Steve Hsien-Chieng Hsia and Mr. Benjamin Changqing Ye as independent directors.
* for
identification purposes only
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