Portugal’s SIC TV Turns to Avid for State-of-the-art Graphics
May 15 2019 - 8:30AM
Avid® (Nasdaq: AVID) today announced that Portugal’s leading
private broadcaster, SIC TV (Sociedade Independente de
Comunicação), has signed an agreement for Avid to provide its
Maestro™ graphics workflow and multi-year service
agreement
for SIC TV’s new
headquarters
, which
is
Europe’s first Video over IP production
facility.
Avid’s Maestro graphics gives SIC TV’s production teams powerful
collaborative and creative capabilities to engage audiences while
increasing efficiency and reducing operational costs. Avid worked
closely with channel partner VANTeC, whose deep graphics expertise
and strong local support capabilities proved invaluable to SIC TV.
VANTeC deployed Maestro graphic engines to handle SIC TV’s myriad
production needs, ranging from on-screen news graphics and video
walls to virtual sets, augmented reality, sports graphics and
branding.
“Avid’s new Maestro | Engine provided hybrid Video over IP and
SDI interfaces, which allowed us to standardize our graphics
production; maximize resources by sharing templates amongst
designers and operators; and improve operational efficiency,
collaboration, creativity and innovation,” said José Lopes,
Director of Operations and Technology at SIC TV. “The power and
flexibility that Avid Maestro graphics provides made it the clear
technology choice for our new facility.”
To meet the demands of 24/7 news and entertainment programming
across multiple TV channels, SIC TV expanded its graphics workflow,
from real-time graphics creation using Maestro | Designer to
management, distribution and playout using Maestro | News to
presenting content using Maestro | Virtual Set and Maestro |
Telestrator. The Maestro | Engine real-time graphics rendering
platform powers SIC TV’s Maestro graphics, while Avid’s FastServe®
| Playout next-gen video server streamlines ingest and playout.
With Avid’s state-of-the-art Maestro graphics, SIC TV is
elevating its on-air visual identity and increasing its brand
awareness through high quality content and photorealistic
graphics.
“In Portugal’s competitive media environment, SIC TV needs to
retain and build market share with captivating graphics that drive
audience engagement,” said Jeff Rosica, Avid CEO and President.
“With this agreement, SIC TV will be able to engage viewers with
enticing storytelling and more real-time broadcast graphics—while
at the same time reducing its operational costs. Already it is
seeing results, having claimed the top spot among Portugal’s
private broadcasters in just one month.”
Alexandre Roriz, VANTeC CEO, added, “The ability to easily
integrate Avid’s powerful Maestro graphics with SIC TV’s solutions
enabled us to create agile, automated workflows across all
production teams. As a result, SIC TV is poised to continue its
rating climb and has established itself as one of the world’s
leading Video over IP production facilities.”
About AvidAvid delivers the most open and
efficient media platform, connecting content creation with
collaboration, asset protection, distribution, and consumption.
Avid’s preeminent customer community uses Avid’s comprehensive
tools and workflow solutions to create, distribute and monetize the
most watched, loved and listened to media in the world—from
prestigious and award-winning feature films to popular television
shows, news programs and televised sporting events, and celebrated
music recordings and live concerts. With the most flexible
deployment and pricing options, Avid’s industry-leading solutions
include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®,
iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, FastServe®, Maestro™,
and PlayMaker™. For more information about Avid solutions and
services, visit www.avid.com, connect with Avid
on Facebook, Instagram,
Twitter, YouTube, LinkedIn, or subscribe to Avid
Blogs.
© 2019 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid NEXIS, FastServe, AirSpeed, iNews, Maestro,
MediaCentral, Media Composer, PlayMaker, Pro Tools, Avid VENUE, and
Sibelius are trademarks or registered trademarks of Avid
Technology, Inc. or its subsidiaries in the United States and/or
other countries. All other trademarks are the property of their
respective owners. Product features, specifications, system
requirements and availability are subject to change without
notice.
PR Contact:AvidDonnelle
Koselkadonnelle.koselka@avid.com
Red Lorry Yellow Lorry (Avid’s PR agency)Alex
Humphries-French—UKTanya Roberts—USAavid@rlyl.com
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