New Avid Partner Program Certifies Third-Party Tools to Deliver Powerful New Cloud Workflows for Avid | Edit On Demand Users
April 18 2023 - 3:15PM
Avid® (Nasdaq: AVID) has launched a new partner program, Works with
Avid On Demand, that enables customers to expand their workflow
capabilities through a growing range of certified industry-standard
tools and apps from third-party vendors. Avid | Edit On Demand, the
turnkey editorial-in-the-cloud SaaS solution on Microsoft Azure, is
today relied on by television networks, post houses and filmmakers
to keep their distributed teams on task and deliver projects on
time. Works with Avid On Demand, debuting with 12 partners, now
extends Avid | Edit On Demand remote workflows with tightly
integrated capabilities including file- and stream-based ingest,
data replication in the cloud, support for third-party creative
tools, and remote content review, among others.
Avid | Edit On Demand includes cloud-optimized Media Composer®
editing software and Avid NEXIS® Cloud storage. The Works with Avid
On Demand program now enables editors to bring complementary
products into their workflows seamlessly with peace of mind that
they are reliably and securely enhancing their remote
collaboration. Visitors to the NAB Show (April 16-19, Las Vegas)
can experience Avid | Edit On Demand workflows at Avid’s booth
N1221 and Microsoft’s booth W1529.
Tim Claman, Avid’s SVP and General Manager of Media & Video
Solutions, said, “Works with Avid On Demand expands the range of
workflows our customers can deploy in the cloud, with the agility
to easily spin up new editorial workgroups as needed, and then spin
them down when projects are done. Edit On Demand users now have the
flexibility to access many more of the familiar tools they need to
get their work done – all in a pay-as-you-go cloud service.”
Many of the industry’s best-known vendors are already certified
through the Works with Avid On Demand program, including Adobe,
Boris, EVS, FileCatalyst, First Mile Technologies, Haivision, HP
Anyware, Marquis, Microsoft, Nablet, Signiant, and StorageDNA.
Tridib Chakravarty, President and CEO, StorageDNA, said, “We are
pleased to support Avid | Edit On Demand workflows with DNAfabric,
a cloud-optimized data management platform. With this integration,
Avid and StorageDNA users can setup seamless synchronization of
both metadata (bins) and media (workspaces) between one or more
Avid NEXIS systems and Avid | Edit On Demand. We see this
accelerating multiple hybrid workflows including ingest, editorial,
transcoding and finishing.”
Simon Crownshaw, Worldwide Strategy Director Media &
Entertainment, Microsoft, said, “Edit On Demand brings Avid and
Microsoft together in a seamless SaaS capability delivered on Azure
that’s available for anyone working in film, television and other
media. The Works with Avid On Demand program extends what is
possible on Azure with tested Avid and Microsoft partner products
supporting a broader set of workflows and enabling media
organizations to capitalize on greater opportunities.”
Michael Shore, SVP Products & Solutions, EVS, said, “EVS and
Avid continue to enhance the long-running partnership that has
served our mutual customers well for many years with the addition
of EVS’ support for Avid | Edit on Demand. With this new
capability, EVS users can easily share media with an Avid
cloud-based Edit On Demand system to allow for better editorial
integration regardless of location. This allows editors to start
cutting faster, resulting in quicker turnarounds and delivery of
highlights for live sports, news, and entertainment.”
Technology vendors interested in joining Works with Avid On
Demand may contact Ray Thompson, Senior Director, Partner &
Industry Marketing, at Raymond.Thompson@avid.com.
Watch the stories of Avid | Edit On Demand customers including
post house Gorilla TV and broadcaster France TV.
Avid Powers Greater Creators People
who create media for a living become greater creators with Avid’s
award-winning technology solutions to make, manage and monetize
today’s most celebrated video and audio content—from iconic movies
and binge-worthy TV series, to network news and sports, to recorded
music and the live stage. What began more than 30 years ago with
our invention of nonlinear digital video editing has led to
individual artists, creative teams and organizations everywhere
subscribing to our powerful tools and collaborating securely in the
cloud. We continue to re-imagine the many ways editors, musicians,
producers, journalists, and other content creators will bring their
stories to life. Discover the possibilities at avid.com and join
the conversation on social media with the multitude of brilliant
creative people who choose Avid for a lifetime of
success.
© 2023 Avid Technology, Inc. All rights reserved. Avid, the
Avid logo, Media Composer and Avid NEXIS are trademarks or
registered trademarks of Avid Technology, Inc., or its subsidiaries
in the United States and/or other countries. Adobe is either a
registered trademark or trademark of Adobe in the United States
and/or other countries. Other trademarks are property of their
respective owners. Product features, specifications, system
requirements and availability are subject to change without
notice.
PR Contacts Avid Dave
Smith -
Americas david.smith@avid.com 978.502.9607
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