Avid Answers Urgent Need for Highly Skilled Film & TV Editors with Free Media Composer Software for All College Students
April 12 2023 - 8:48AM
The steady escalation of video viewing on all consumer platforms is
intensifying the already acute demand for media production talent
and, in particular, for TV and film editors. In response, Avid®
(NASDAQ: AVID) is now offering its full-powered Media Composer®
editing software free to all college/post-secondary students
aspiring to learn the editing craft and join the professional ranks
of qualified storytellers working in Hollywood, TV, streaming
services and elsewhere in media.
Effective immediately under the new Media Composer for Students
program, learning institutions can sign up as entry-level Avid
Learning Affiliates at www.avid.com/media-composer/for-students and
ensure their students will gain hands-on experience with the media
& entertainment industry’s requisite editing tool. Upon
joining, a school makes every one of its enrolled students eligible
for software licenses. This completely free initiative also
includes teacher training and lesson materials for schools
intending to establish a video editing curriculum, or re-orient
existing programs toward delivering highly sought-after proficiency
with Media Composer.
Following their graduation from school, career-track
storytellers will also receive up to two years of deeply discounted
Media Composer | Ultimate subscriptions (retailing today for
$499/year)—allowing them to stay current on Avid’s continuous
feature releases. Using the same tool behind the majority of
feature films and TV programs winning Oscar® and Emmy® Awards and
other renowned accolades, the next generation can best prepare for
a fulfilling journey toward professional filmmaking, TV, news and
sports journalism, marketing and other vocations in media and
communications.
Jeff Rosica, CEO and President, Avid, said, “Our Media Composer
for Students program synthesizes the input of educators, creatives
and media executives alike to make access as easy as possible for
everyone. Together, we’re unlocking more ways to solve media and
entertainment’s urgent need for a deep pool of high caliber talent,
while enabling more young people to differentiate themselves with
the qualifications that film and journalism schools, employers and
others will instantly recognize.”
According to the U.S. Bureau of Labor Statistics, employment of
film and video editors will grow 12% from 2021 to 2031, much faster
than the average for all occupations. Media Composer for Students
is one of several initiatives shaped by Avid in partnership with
its customers to enable more people to enter media production
professions. Among these are the global Avid Community Association,
where over 40,000 people at all levels of experience, including
students, collaborate on shaping the future of media; and Avid’s
new Badges & Digital Credentials program to help
certified Avid users prominently display their valuable skills to
employers.
“What’s most exciting about this program is that it gives both
immediate value and a long-lasting boost with the crucial tools to
students who are getting ready to start out on their careers,” said
American Film Institute Conservatory’s Editing Discipline Head
Robert Ivison, ACE. “Media Composer is the language of professional
production. When you’re fluent, you get recognized and you get
work.”
Nathan Orloff, editor of feature films including John Wick:
Chapter 4 and Ghostbusters: Afterlife said, “I firmly believe that
if you want to be an editor, you need to learn Media Composer. It’s
a no-brainer.”
Brian Leonard, Head of Engineering, IMG Studios, said,
“Post-production studios today are clearly feeling the pinch to
find talented video editing professionals coming out of school with
the necessary skillset to meet the seemingly endless appetite for
new streaming services content. Avid’s Media Composer for Students
program is the grassroots initiative needed throughout academia to
lower the barrier by providing easy access to Media Composer for
all students who want to explore the possibilities of rewarding,
creative careers in the film and broadcast TV industry.”
Any school can join nowThe Avid Learning
Affiliate program is a no-cost, no-obligation way for colleges,
universities and other post-secondary institutions to gain access
to a range of teaching and learning resources, including
comprehensive “Getting Started” training, free tips and techniques
content and lesson plans, plus structured courses available via
Avid Learning Central, Avid’s eLearning platform. Learn more about
Avid Learning Affiliates at
www.avid.com/media-composer/for-students.
Avid Powers Greater
Creators People who create media for a living become
greater creators with Avid’s award-winning technology
solutions to make, manage and monetize today’s most celebrated
video and audio content—from iconic movies and binge-worthy TV
series, to network news and sports, to recorded music and the live
stage. What began more than 30 years ago with our
invention of nonlinear digital video editing has led to individual
artists, creative teams and organizations everywhere
subscribing to our powerful tools and collaborating securely in the
cloud. We continue to re-imagine the many ways editors, musicians,
producers, journalists, and other content creators will bring their
stories to life. Discover the possibilities at avid.com in the
conversation on social media with the multitude of brilliant
creative people who choose Avid for a lifetime of
success.
© 2023 Avid Technology, Inc., Avid, its logo, Media
Composer, Media Composer for Students and Media Composer | Ultimate
are property of Avid. All rights reserved. Oscar® is a
trademark or service mark of the Academy of Motion Picture Arts and
Sciences. Emmy® is a trademark of the Academy of Television Arts
& Sciences and the National Academy of Television Arts &
Sciences. Other trademarks are property of their respective
owners. Product features, specifications, system requirements and
availability are subject to change without notice.
PR ContactsAvidDave Smith -
Americasdavid.smith@avid.com978.502.9607
Avid Neil Beston – EMEA/ANZneil.beston@avid.com+44 (0) 7770 644
136
Red Lorry Yellow Lorry (Avid’s PR
agency)avid@rlyl.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/7cf30430-258c-426e-9275-aadd6d15ac2d
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