Avid Delivers Video Editing Workflows with ProRes RAW and DNx Codecs
September 13 2019 - 10:00AM
Avid® (Nasdaq: AVID) today announced that Media Composer® will
deliver native support for Apple’s ProRes RAW camera codec and
support for ProRes playback and encoding on Windows. In addition,
Apple will provide 64-bit decoders for DNxHR and DNxHD codecs
within the Pro Video Formats package that is available from Apple
as a free download for all users. These integrations will allow
content creators and post-production companies to natively create
high-quality ProRes content regardless of their OS and save time
during the creative storytelling process.
ProRes is a high-performance editing codec that provides
multistream, high-quality images and low complexity for premium
real-time editing. The codec, which will be available to Media
Composer users on Windows, supports frame sizes ranging from SD and
HD to 2K, 4K, and beyond at full resolution with stunning
image-quality preservation and reduced storage rates.
In addition, Media Composer for macOS and Windows, which was
completely redesigned for 2019, also will add native support for
ProRes RAW. ProRes RAW applies ProRes compression to the raw data
from a camera sensor to provide the flexibility of RAW video with
the performance of ProRes for editing today’s highest-resolution
outputs.
Finally, the continued availability of Avid’s DNxHD and DNxHR
decoders for macOS is a tremendous benefit to content creators
using Apple and Avid products and will ensure the longevity of
content creators’ DNx material encoded in MXF and QuickTime
files.
“This collaboration democratizes content creation by removing
the boundaries posed by different operating systems and opens the
door to a greater number of higher-quality delivery formats,” said
Rob D’Amico, Director of Product Marketing, at Avid. “Adding
support for ProRes for Windows, native ProRes RAW and DNx Codecs is
yet another way Media Composer deals with advancements in
technology so editors can stay focused on creative
storytelling.”
For more information on the full features of Media Composer
2019, visit www.avid.com/media-composer or see a demo of Media
Composer 2019 at IBC 2019.
About AvidAvid delivers the most open and
efficient media platform, connecting content creation with
collaboration, asset protection, distribution, and consumption.
Avid’s preeminent customer community uses Avid’s comprehensive
tools and workflow solutions to create, distribute and monetize the
most watched, loved and listened to media in the world—from
prestigious and award-winning feature films to popular television
shows, news programs and televised sporting events, and celebrated
music recordings and live concerts. With the most flexible
deployment and pricing options, Avid’s industry-leading solutions
include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®,
iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, FastServe®, and
Maestro™. For more information about Avid solutions and services,
visit www.avid.com, connect with Avid
on Facebook, Instagram,
Twitter, YouTube, LinkedIn, or subscribe to Avid
Blogs.
© 2019 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid NEXIS, FastServe, AirSpeed, iNews, Maestro,
MediaCentral, Media Composer, Pro Tools, Avid VENUE, and Sibelius
are trademarks or registered trademarks of Avid Technology, Inc. or
its subsidiaries in the United States and/or other countries. All
other trademarks are the property of their respective owners.
Product features, specifications, system requirements and
availability are subject to change without notice.
PR Contact:AvidDonnelle
Koselkadonnelle.koselka@avid.com
Red Lorry Yellow Lorry (Avid’s PR agency) Alex
Humphries-French—UKTanya Roberts—USAavid@rlyl.com
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