NEW YORK and ROSELAND, N.J., Sept.
9, 2011 /PRNewswire/ -- (http://www.myprgenie.com) --
Accounting Today and ADP(R) have formed a strategic partnership
with the introduction of the Executive Research Council, whose
members will be surveyed each month to create the new Accountants
Confidence Index.
The Accountants Confidence Index (ACI) is an innovative, new
monthly economic indicator that leverages the economic insights of
accounting professionals to offer fresh perspectives about the
current and future growth prospects of U.S. businesses.
Debuting in the September issue of Accounting Today, the ACI is
compiled from the monthly poll responses of Accounting Today's
Executive Research Council (ERC), an elite community of more than
1,000 thought leaders in the tax and accounting professions.
Members of the ERC are asked each month to provide their estimates
on the growth prospects of their practices, their business clients
and the U.S. economy overall. Their responses are weighted and
averaged to produce the ACI.
"ADP works closely with hundreds of thousands of businesses,
many of which are accounting and other professional service firms
themselves," said Anish Rajparia,
president of ADP's Small Business Services. "A common trait we have
seen among successful companies is that many form strategic
partnerships with trusted advisors to help gain a competitive
advantage. ADP's research shows that accountants are singled out by
small business owners as their 'most trusted advisors' and, as a
result, have a finger on the pulse of business unlike other
professionals. This gives the ACI unique credibility and relevance
among economic indicators," Rajparia added.
In addition to partnering with Accounting Today to create the
ACI, ADP will also sponsor the 2011 edition of Accounting Today's
Best Accounting Firms to Work For, an annual ranking of the most
employee-friendly accounting firms in the U.S. The winning firms
will be announced in the December issue of Accounting Today. To
complement this ranking, ADP will sponsor the Best Accounting Firms
to Work For awards luncheon at Accounting Today's Growth &
Profitability Conference in Las
Vegas on October 26.
"We're excited to partner with ADP on the Accountants Confidence
Index, the Executive Research Council and the Best Accounting Firms
to Work For," said Rob Whitaker,
publisher of Accounting Today. "Our respective organizations are
dedicated to helping accounting firms grow revenues, deepen
relationships with an expanded client base and increase
profitability. Our partnership is a natural fit for us and the
accounting profession," Whitaker added.
About Accounting Today
Founded in 1987, SourceMedia's Accounting Today has been the
newspaper of record for the public accounting profession for almost
a quarter of a century, and is the leading source in print and
online of information and insight for accountants in public
practice, delivering premium content for firm decision-makers on
everything from the latest developments in tax and accounting to
cutting-edge technology and best practices in management, growth
strategies and more.
About ADP
Automatic Data Processing, Inc. (NASDAQ: ADP), with about
$10 billion in revenues and
approximately 570,000 clients, is one of the world's largest
providers of business outsourcing solutions. Leveraging more than
60 years of experience, ADP offers a wide range of human resource,
payroll, tax and benefits administration solutions from a single
source. Understanding that every practice is unique, ADP offers
diverse options for accountants' clients and provides valuable
accounting resources at www.accountant.adp.com.
About SourceMedia
SourceMedia, an Investcorp company, is a diversified
business-to-business media company serving the financial industry
and the related fields of professional services and technology.
SourceMedia offers its clients and subscribers professional
information services-both print and digital-industry-standard data
applications, in-depth seminars and conferences and specialized
marketing services.
Corporate Contact:
Ying Wong
Senior Director
Human Resources
SourceMedia
212-803-8787
Ying.Wong@SourceMedia.com
SOURCE SourceMedia