Aurora Mobile Partners with Koolearn to Empower AI-driven Marketing and Enhance E-Learning for an Online Education Platform
March 23 2021 - 5:00AM
Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the
“Company”), a leading mobile developer service provider in China,
today announced that it has entered into a partnership agreement
with leading online education company, Koolearn Technology Holding
Limited (“Koolearn”) (1797.HK). Aurora Mobile will provide push
notification services and smart operational analytics to help
Koolearn use the latest AI-technology to empower its online
education resources and provide high-quality services to millions
of students.
Established in 2005, Koolearn is a leading
online education service provider in China founded by the New
Oriental Group (“New Oriental”). Koolearn is committed to its
mission of empowering lifelong learning by leveraging its popular
tutoring products and online technology, to break the limitations
of time and physical classrooms by providing a better learning
experience online. On March 28, 2019, Koolearn made history and
became the first online education company to list on the Hong Kong
Stock Exchange (HKEX). Going forward, Koolearn will continue to
push forward its long-term development strategy and increase
student enrollments nationwide by expanding into more areas. K-12
education will remain as Koolearn's strategic focus and long-term
growth driver for the business.
Following measures taken during the coronavirus
pandemic in 2020 and the government’s call to “suspend school but
not learning”, the online education sector saw exponential growth
in capital and attracted numerous companies into the market. This
growth surge intensified competition among new and existing players
which drove customer acquisition and growth rates to reach
saturation. While there are still unmet consumer needs in the
education industry, rising customer acquisition cost and unexplored
consumer life cycles are some of the high-stakes problems that can
be potentially unlocked by technology-driven digital transformation
and upgrading of operations.
Through this partnership with Koolearn, Aurora
Mobile will provide its artificial intelligence-based operational
analytics and targeted push notification services to help Koolearn
enhance its intelligent marketing capabilities while delivering a
better tailored experience to all students. This cooperation
demonstrates the industry-wide acclaim and trust that Aurora Mobile
commands for the robust technology and services it offers to
leading online education service providers.
Aurora Mobile is a leading mobile developer
service provider in China. Since 2011, the Company has been
fulfilling the needs of developers and has launched services such
as push notifications, one-key authentication, instant messaging,
statistics and analytics, traffic monetization (JG Alliance), JG
VaaS, JG UMS and others. By leveraging its artificial
intelligence-based processing platform, Aurora Mobile is committed
to providing customers with a one-stop comprehensive platform of
service solutions, helping customers in various verticals improve
their operational efficiency and conduct data-led decision
making.
About Aurora Mobile Limited
Founded in 2011, Aurora Mobile is a leading
mobile developer service provider in China. Aurora Mobile is
committed to providing efficient and stable push notification,
one-click verification, and APP traffic monetization services to
help developers improve operational efficiency, grow and monetize.
Meanwhile, Aurora Mobile's vertical applications have expanded to
market intelligence, financial risk management, and location-based
intelligence, empowering various industries to improve productivity
and optimize decision-making.
Safe Harbor Statement
This announcement contains forward-looking
statements. These statements are made under the “safe harbor”
provisions of the U.S. Private Securities Litigation Reform Act of
1995. These forward-looking statements can be identified by
terminology such as “will,” “expects,” “anticipates,” “future,”
“intends,” “plans,” “believes,” “estimates,” “confident” and
similar statements. Among other things, the Business Outlook and
quotations from management in this announcement, as well as Aurora
Mobile’s strategic and operational plans, contain forward-looking
statements. Aurora Mobile may also make written or oral
forward-looking statements in its periodic reports to the U.S.
Securities and Exchange Commission, in its annual report to
shareholders, in press releases and other written materials and in
oral statements made by its officers, directors or employees to
third parties. Statements that are not historical facts, including
but not limited to statements about Aurora Mobile’s beliefs and
expectations, are forward-looking statements. Forward-looking
statements involve inherent risks and uncertainties. A number of
factors could cause actual results to differ materially from those
contained in any forward-looking statement, including but not
limited to the following: Aurora Mobile’s strategies; Aurora
Mobile’s future business development, financial condition and
results of operations; Aurora Mobile’s ability to attract and
retain customers; its ability to develop and effectively market
data solutions, and penetrate the existing market for developer
services; its ability to transition to the new advertising-driven
SaaS-model; its ability maintain or enhance its brand; the
competition with current or future competitors; its ability to
continue to gain access to mobile data in the future; the laws and
regulations relating to data privacy and protection; general
economic and business conditions globally and in China and
assumptions underlying or related to any of the foregoing. Further
information regarding these and other risks is included in the
Company’s filings with the Securities and Exchange Commission. All
information provided in this press release and in the attachments
is as of the date of the press release, and Aurora Mobile
undertakes no duty to update such information, except as required
under applicable law.
For general inquiry, please
contact:
Aurora Mobile LimitedE-mail:
ir@jiguang.cn
ChristensenIn ChinaMr. Eric
YuanPhone: +86-10-5900-1548E-mail: eyuan@christensenir.com
In USMs. Linda BergkampPhone:
+1-480-614-3004Email: lbergkamp@christensenir.com
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