ARRIS Expands Its Addressable Advertising Capabilities in Linear and Video On Demand Programming by Leveraging Emerging Addressa
June 09 2009 - 12:06PM
PR Newswire (US)
SUWANEE, Ga., June 9 /PRNewswire-FirstCall/ -- ARRIS (NASDAQ:ARRS)
today announced that it has concluded a second series of
interoperability test activities with several technology companies
to help accelerate advertising revenue services for the cable
industry's addressable Advertising Insertion standard and
solutions. The ARRIS products tested, at the CableLabs(R) hosted
Addressable Interfaces interoperability event, were: the
ConvergeMedia(TM) Advanced Ad VOD ADM Plus, ConvergeMedia
Management, ConvergeMedia Console and the ConvergeMedia Session
& Resource Manager (SRM). ARRIS continues to support industry
standards such as SCTE 130 by expanding advertising capabilities
with several technology companies supporting SCTE 130. The
companies with which ARRIS has thus far completed interoperability
testing and agreements are: OpenTV, INVIDI, BIAP, BlackArrow, This
Technology, Sigma Systems, and RGB Networks. To date, ARRIS and its
collaborators have demonstrated interactive linear and addressable
dynamic Video On Demand (VOD) advertising; the most recent test
activities highlighted interstitial VOD ads selected by multiple
partners' Ad Decision Services (ADSs) as well as interoperability
with the full range of SCTE-130 components. The introduction of
SCTE 130 reflects the maturation of advanced advertising as a new
revenue source for the cable industry. Past solutions such as
high-speed data and Voice over IP have benefited from the creation
of industry standards. Standards-based interfaces serve to
accelerate time to market of complex disparate solution components
and introduce new revenue streams. Standards like SCTE 130 allow
uniform adoption of the technologies across operators' networks,
thus simplifying their operations and support decisions. "We are
very excited to be able to continue to innovate and bring better
addressable advertising solutions to the industry," said Joe
Matarese, Vice President and General Manager of the ARRIS On Demand
Systems Division. "Leveraging open systems and emerging standards
like SCTE 130 allow ARRIS to provide superior level of addressable
advertising across a wide array of broadcast and time shifted
programming, enabling our cable clients to address the increasing
demands of advertisers for accountability, performance and
addressability." The ARRIS ConvergeMedia(TM) Unified Video
Platform, Ad Delivery Manager (ADM), and SkyVision(TM) Digital
Program Insertion suite manage and deliver both the
entertainment/information as well as the advertising content on the
same server which then streams it to individual subscribers in a
highly targeted manner. With it, advertisers now have the
opportunity to segment ad messages by demographic, locality and
time of day, both within linear programming and dynamic Video on
Demand. About ARRIS ARRIS is a global communications technology
company specializing in the design, engineering and supply of
broadband services for residential and business customers around
the world. The company supplies broadband operators with the tools
and platforms they need to deliver reliable telephony, demand
driven video, next-generation advertising and high-speed data
services. ARRIS products expand and help grow network capacity with
access and outside plant construction equipment, reliably deliver
voice, video and data services and assure optimal service delivery
for end customers. Headquartered in Suwanee, GA, USA, ARRIS has
R&D centers in Suwanee; Chicago; State College, PA; Beaverton,
OR; Wallingford, CT; Cork, Ireland; and Shenzhen, China, and
operates support and sales offices throughout the world.
Information about ARRIS products and services can be found at
http://www.arrisi.com/. DATASOURCE: ARRIS CONTACT: Alex Swan of
ARRIS Media Relations, +1-678-473-8327, Web Site:
http://www.arrisi.com/
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