iMac offers the best camera, mics, and speakers ever in a Mac,
and Touch ID for the first time
Apple® today introduced an all-new iMac® featuring a much more
compact and remarkably thin design, enabled by the M1 chip. The new
iMac offers powerful performance in a design that’s just 11.5
millimeters thin, with a striking side profile that practically
disappears. Available in an array of vibrant colors to match a
user’s personal style and brighten any space, iMac features a
24-inch 4.5K Retina® display with 11.3 million pixels, 500 nits of
brightness, and over a billion colors, delivering a brilliant and
vivid viewing experience.
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iMac features a stunning all-new design
that is remarkably thin, with a striking side profile that
practically disappears. (Photo: Apple)
The new iMac also includes a 1080p FaceTime® HD camera,
studio-quality mics, and a six-speaker sound system — the best
camera and audio ever in a Mac®. Also, Touch ID® comes to iMac for
the first time, making it easier than ever to securely log in, make
purchases with Apple Pay®, or switch user profiles with the touch
of a finger. Combining the power and performance of M1 and macOS®
Big Sur, apps launch with blazing speed, everyday tasks feel
incredibly fast and fluid, and demanding workloads like editing 4K
video and working with huge images are faster than ever. The new
iMac joins the incredible family of Mac models powered by M1,
including MacBook Air®, 13-inch MacBook Pro®, and Mac mini®,
marking another step forward in Apple’s transition to Apple
silicon. iMac is the most personal, powerful, capable, and fun it
has ever been, and customers can order it beginning Friday, April
30. iMac will be available in the second half of May.
“M1 is a gigantic leap forward for the Mac, and today we’re
excited to introduce the all-new iMac, the first Mac designed
around the breakthrough M1 chip,” said Greg Joswiak, Apple’s senior
vice president of Worldwide Marketing. “With its striking design in
seven stunning colors, its immersive 4.5K Retina display, the best
camera, mics, and speakers ever in a Mac, and Touch ID, combined
with the amazing performance of M1 and the power of macOS Big Sur,
the new iMac takes everything people love about iMac to an entirely
new level.”
All-New Design Enabled by M1 Completely reinventing one
of the world’s most iconic computers, the new iMac features a
thinner and more compact design that is remarkable from every
angle. Enabled by the system-on-chip architecture and amazing power
efficiency of M1, the logic board and thermals are dramatically
consolidated and reduced in size compared to the previous
generation’s, allowing the side profile of iMac to practically
disappear. The much more compact design reduces the volume of iMac
by 50 percent,1 allowing it to take up less space and fit easily in
even more places.
With an array of colors — green, yellow, orange, pink, purple,
blue, and silver — the new iMac design personalizes and elevates
any space unlike any other computer. iMac features softer colors
and thinner borders on the front to allow users to focus on their
content, while the back pops in bold, saturated color. To complete
the simplified design, iMac comes with a new power connector that
attaches magnetically and a beautifully woven 2-meter-long
color-matched cable.
Gorgeous 24-Inch 4.5K Retina Display iMac has always been
about its best-in-class display. The new iMac features an expansive
24-inch 4.5K Retina display2 with narrower borders and 11.3 million
pixels. With a P3 wide color gamut and over a billion colors, plus
500 nits of brightness, images are vivid and more brilliant. This
new display also features True Tone® technology, which
automatically adjusts the color temperature as the environment
changes for a more natural viewing experience. In addition, the
4.5K Retina display on the new iMac has an industry-leading
anti-reflective coating for greater comfort and readability.
Breakthrough Performance of M1 Comes to iMac With the
power and performance of M1 and macOS Big Sur, the new iMac
instantly wakes from sleep, everyday tasks feel faster and more
fluid, and apps launch with amazing speed. In Safari®, users can
browse even faster and run hundreds of tabs at once, and in Photos,
users can fly through edits to their images. With Apple Arcade℠,
they can enjoy exclusive games while on the large iMac display, and
users can also run a variety of iPhone® and iPad® apps right on
their iMac without breaking their workflow. macOS also delivers
powerful iCloud® and Continuity features that enable users to work
seamlessly across their iMac, iPhone, and other Apple devices.
The new iMac offers the ultimate macOS Big Sur experience. Its
refined design brings a new level of power and beauty to the Mac,
and allows users to experience the spacious 24-inch 4.5K Retina
display to the fullest. macOS Big Sur puts more controls at users’
fingertips and is packed with enhancements to key apps including
Safari, Messages, and Maps.
The powerful 8-core CPU in M1 features the fastest CPU core in
low-power silicon.3 And the 8-core GPU features the fastest
integrated graphics in a personal computer.4 When combined with its
high efficiency, unified memory architecture, and the 16-core Apple
Neural Engine, the new iMac delivers powerful performance when
compared to standard models of the 21.5-inch iMac, including:
- Up to 85 percent faster CPU performance, so users can export
their favorite video project in iMovie® faster than ever, easily
work with massive 100-megapixel photos in Lightroom, and compile
new apps in Xcode® in a fraction of the time.
- Up to 2x faster GPU performance for certain apps like Affinity
Photo and Photoshop, and up to 50 percent faster than the most
powerful discrete graphics in the fastest 21.5-inch iMac, allowing
users to render edits in real time or add complex filters to their
photos in a snap.
- The ability to edit up to five streams of 4K footage, or one
stream of 8K footage,5 without dropping a frame in Final Cut
Pro®.
- Up to 3x faster machine learning in apps that leverage the
16-core Neural Engine in M1.6
Best Camera, Mics, and Speakers Ever in a Mac iMac
features a 1080p FaceTime HD camera — the best ever in a Mac —
which delivers high-quality video and great performance in low
light. iMac also takes advantage of the image signal processor in
the M1 chip and the Neural Engine, enhancing camera image quality
with better noise reduction, greater dynamic range, and improved
auto exposure and white balance. So whether connecting with family
or on a video call while working from home, users will always look
their best.
To complement the camera, the new iMac features a studio-quality
three-microphone array for clearer calls and voice recordings, the
best ever in a Mac. The mics are positioned to reduce feedback from
the rest of the system, while directional beamforming allows them
to better ignore background noise and focus on a user’s voice. As a
result, conversations are more natural and recordings are crystal
clear.
The new iMac also features the best sound system ever in a Mac.
It has two pairs of force-cancelling woofers placed side by side
for an impressive bass response, while reducing unintended
vibrations. Each pair is balanced with a high-performance tweeter.
The result is a six-speaker sound system that produces a massive
sound stage with strong, articulate bass and crystal-clear mids and
highs. All of these speaker innovations, coupled with advanced
algorithms, enable iMac to support spatial audio when playing video
with Dolby Atmos. Together with its beautiful 4.5K Retina display,
iMac transforms any space into an incredible movie-watching
experience.
Thousands of Universal Apps Now Available There are now
thousands of popular and powerful Universal apps available that
take full advantage of M1 and macOS Big Sur, including Photoshop,
Twitter, Microsoft Office, Quicken, Slack, Affinity Publisher,
Zappos, 1Password, and DaVinci Resolve, with more arriving every
week. With the power of M1 and macOS Big Sur, and thousands of
Universal apps, iMac can turn an office into a movie theater, a
living room into a classroom, a kitchen into a conference room, or
shine as the centerpiece of a retail space.
Touch ID Comes to iMac, Along with Color-Matched
Accessories Customers can choose from three models of Magic
Keyboard® with gorgeous aluminum enclosures that are color-matched
to iMac. And for the first time, Touch ID comes to iMac.7
Implemented wirelessly on Magic Keyboard, it uses a dedicated
security component on the keyboard that communicates directly with
Secure Enclave in M1, creating an encrypted channel to protect
users’ fingerprint data from end to end. Whether unlocking their
Mac or making a purchase with Apple Pay, users enjoy a fast, easy,
and secure experience. Additionally, Touch ID works with Fast User
Switching, so customers can change to a different user profile with
just the press of a finger. Customers can also choose Magic
Keyboard with Touch ID and Numeric Keypad, as well as the
color-matched Magic Mouse® and the industry-best Magic
Trackpad®.
State-of-the-Art Connectivity for Data and Devices Every
iMac features two Thunderbolt ports for superfast data transfers,
giving customers high-performance options to connect to more
devices, including support for up to a 6K display, like Apple Pro
Display XDR®, and Wi-Fi 6 delivers faster wireless performance. The
8-core iMac configuration offers two additional USB-C ports and
also features a 1Gbps Ethernet port in the power adapter, allowing
for a less cluttered desktop.
Better for the Environment Today, Apple is carbon neutral
for global corporate operations, and by 2030, plans to have net
zero climate impact across the entire business, which includes
manufacturing supply chains and all product life cycles. This means
that every Apple device sold, from material collection, component
manufacturing, assembly, transport, customer use, charging, all the
way through recycling and material recovery, will be 100 percent
carbon neutral.
The new iMac is minimizing its impact on the environment, built
using a low-carbon aluminum enclosure and 100 percent recycled tin
in the solder of its main logic board. One hundred percent wood
fiber in the packaging is recycled or comes from responsibly
managed forests. The magnets in the speakers, fan motor, and power
connector are made with 100 percent recycled rare earth elements.
iMac remains free of harmful substances and meets Apple’s high
standards for energy efficiency.
iMac Joins the M1 Family Every Mac with M1 — the new
iMac, MacBook Air, 13-inch MacBook Pro, and Mac mini — is
transformed into an entirely different class of product and
redefines what each of them can do. Combined with macOS Big Sur, M1
brings extraordinary battery life and breakthrough performance to
the Mac. Whether customers prioritize portability, power, or
capability, there’s a Mac for everyone. Learn more about the Mac
family at apple.com/mac.
Pricing and Availability
- The new 24-inch iMac is available to order beginning Friday,
April 30, on apple.com and in the Apple Store® app. It will begin
arriving to customers and be available in select Apple Store
locations and through Apple Authorized Resellers beginning in the
second half of May.
- iMac with 7-core GPU starts at $1,299 (US) and
$1,249 (US) for education, and is available in green, pink,
blue, and silver. It features an 8-core CPU, 8GB of unified memory,
256GB SSD, two Thunderbolt ports, Magic Keyboard, and Magic
Mouse.
- iMac with 8-core GPU starts at $1,499 (US) and
$1,399 (US) for education, and is available in green,
yellow, orange, pink, purple, blue, and silver. It features an
8-core CPU, 8GB of unified memory, 256GB SSD, two Thunderbolt
ports, two additional USB 3 ports, Magic Keyboard with Touch ID,
Magic Mouse, and Ethernet.
- Additional technical specifications, configure-to-order
options, and accessories are available at apple.com/mac.
- Customers are able to find the same great shopping and support
services at apple.com and at Apple Store locations. iMac
configurations in green, pink, blue, and silver will be available
to purchase directly at Apple Store locations, and all colors will
be available at apple.com.
- Customers can experience the new iMac at select Apple Store
locations and have their questions answered in person. Customers
who visit stores are encouraged to check apple.com/retail for
information on opening hours, services available, and the health
and safety measures in place.
- Customers in the US get 3 percent Daily Cash® back when they
buy directly from Apple with Apple Card™. And when they choose
Apple Card Monthly Installments, they can pay over time,
interest-free.
- Anyone can get shopping help from Apple Specialists, choose
monthly financing options, trade in eligible devices, and get Apple
Support and no-contact delivery or Apple Store pickup options.
- Every customer who buys iMac from Apple can enjoy a free Online
Personal Session with an Apple Specialist, and receive guidance on
how to make their iMac work the way they want.
- Customers in the US can trade in their eligible device for an
Apple Gift Card or credit toward their purchase. If the device is
not eligible for credit, Apple will recycle it for free.
- For a limited time, eligible customers who purchase a new
iPhone, iPad, iPod touch®, Apple TV®, or Mac can enjoy one year of
Apple TV+℠ for free and three months of Apple Arcade for
free.8
1 Claim is based on comparison with the 21.5-inch iMac. 2 Actual
diagonal screen measurement is 23.5 inches. 3 Testing conducted by
Apple in October 2020 using preproduction 13-inch MacBook Pro
systems with Apple M1 chip and 16GB of RAM measuring peak single
thread performance of workloads taken from select industry-standard
benchmarks, commercial applications, and open-source applications.
Comparison made against the highest-performing CPUs for notebooks
commercially available at the time of testing. Performance tests
are conducted using specific computer systems and reflect the
approximate performance of MacBook Pro. 4 Testing conducted by
Apple in October 2020 using preproduction 13-inch MacBook Pro
systems with Apple M1 chip and 16GB of RAM using select
industry-standard benchmarks. Comparison made against the
highest-performing integrated GPUs for notebooks and desktops
commercially available at the time of testing. Integrated GPU is
defined as a GPU located on a monolithic silicon die along with a
CPU and memory controller, behind a unified memory subsystem.
Performance tests are conducted using specific computer systems and
reflect the approximate performance of MacBook Pro. 5 Claim is
based on comparison to the highest model of the 21.5-inch iMac. 6
Testing conducted by Apple in March 2021 using preproduction
24-inch iMac systems with Apple M1 chip and 8-core GPU, as well as
production 3.0GHz 6-core Intel Core i5-based 21.5-inch iMac
systems, all configured with 8GB RAM and 256GB SSD. Tested with
prerelease Xcode 12.5 and Create ML 2.0, with an Action
Classification model created in the app. Performance tests are
conducted using specific computer systems and reflect the
approximate performance of iMac. 7 iMac with 7-core GPU can
configure to Magic Keyboard with Touch ID. 8 $4.99 per month each
for Apple TV+ and Apple Arcade after free trial. Special offers are
good for three months after the first activation of the eligible
device. One Apple TV+ offer and one Apple Arcade per Family Sharing
group. Plans automatically renew until cancelled. Other
restrictions and terms apply; visit apple.com/promo for more
information.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV.
Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and
tvOS — provide seamless experiences across all Apple devices and
empower people with breakthrough services including the App Store,
Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000
employees are dedicated to making the best products on earth, and
to leaving the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple Newsroom
(www.apple.com/newsroom), or call Apple’s Media Helpline at (408)
974-2042.
© 2021 Apple Inc. All rights reserved. Apple, the Apple logo,
iMac, Retina, FaceTime, Mac, Touch ID, Apple Pay, MacOS, MacBook
Air, MacBook Pro, Mac mini, True Tone, Safari, Apple Arcade,
iPhone, iPad, iCloud, iMovie, Xcode, Final Cut Pro, Magic Keyboard,
Magic Mouse, Magic Trackpad, Apple Pro Display XDR, Apple Store,
Apple Card, Daily Cash, iPod touch, Apple TV, and Apple TV+ are
trademarks of Apple. Other company and product names may be
trademarks of their respective owners.
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Press Contacts: Jennie Orphanopoulos Apple
jennieo@apple.com 408-783-0203
Michelle Del Rio Apple mr_delrio@apple.com 408-862-1478
Apple Media Helpline media.help@apple.com (408) 974-2042
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