New York, New York (NetworkNewsWire) – To a greater extent than
ever before, consumers are looking for a higher level of
convenience throughout every step of the purchase process, from
item search and selection to payment and delivery. For many,
“faster and sooner” seems to be the preferred choice, especially
when it comes to making payments. Tech-savvy consumers, in
particular, have increasingly adopted the option of paying via
mobile devices, a feature made available thanks to innovations from
companies like Net Element, Inc. (NETE) (NETE
Profile), PayPal, Inc. (PYPL),
Apple, Inc. (AAPL) and Square, Inc.
(SQ), and the development of which is driving the rise of
several successful omni-channel payment processing businesses.
Omni-channel payment processors accept customer payments across
multiple sales channels and devices, whether via telephone, mobile,
online or a point-of-sale system. Focused on applying powerful
web-based tools to transform the online and offline payment
experience, involved companies maintain a hyper-focus on
innovation, product development and security. Providers like
Net Element
(NETE) consider technology, maximum security, and a
unique approach the necessary ingredients for success.
When it comes to payment processing solutions, Net Element
offers the complete package. One of the fastest-growing technology
companies in South Florida, Net Element drives mobile payments and
value-added transactions in developed markets (e.g. the United
States) and emerging markets (e.g. Central and Southwestern Asia).
Through a single payment processing platform, the company accepts
customer payments across numerous channels and touch-points,
including over the phone, on mobile devices, online and through
point-of-sale terminals.
A peek into the company’s portfolio sheds light on what makes it
so unique in the omni-channel space. Net Element’s products and
services are bundled under its global mobile payments and
transactional processing provider, TOT Group, Inc., which is the
parent company to Unified Payments, recognized by
Inc. Magazine as the No. 1 Fastest Growing Company in America in
2012; Aptito, a comprehensive cloud-based
point-of-sale (“POS”) payments platform;
Restoactive, a seamless digital add-ons for legacy
POS systems; Digital Provider, a leading provider
of SMS messaging and mobile billing solutions such as direct
carrier billing (“DCB”); and PayOnline, a fully
integrated processor agnostic electronic commerce platform.
By covering a broad set of omni-channel payment solutions in the
U.S. and emerging markets and establishing a wide range of global
partnerships (AmEx, Discover, Visa, MasterCard and more), Net
Element is setting itself up for substantial growth both
domestically and internationally, positioned as the only
NASDAQ-listed play for global payment services.
While payment service providers are comprised of varying
features, customers are always looking for ones with convenience
and accessibility. PayPal Holdings (PYPL) is one to cater to that
feature. An American technology platform company, PayPal enables
mobile and digital payments anywhere and in any way on behalf of
individuals and businesses around the globe. In supporting online
money transfers securely and easily, the company offers an
electronic alternative to traditional paper payment methods like
checks and money orders. Over the past 11 months, the company has
made its services even more accessible; it has created partnerships
with usual suspects like Visa and MasterCard, as well as
fast-growing entities like Alibaba.com, in order to expand its
customers’ choices.
Stability and security in payment processing—especially for
e-commerce transactions—are two other reasons customers may choose
one processor over another. Here, an entity like Apple (AAPL)
shines with the security advantages offered through its Apple Pay
platform. More than two years after it launched in October 2014,
the flagship mobile payment platform continues to make incredible
strides. With Apple Pay, customers can make secure purchases in
stores, in apps and, now, on the web. With just a touch, users can
pay with their debit or credit cards. At no time during this
process are the customer’s card details shared by Apple, so it is a
safer, more private way to pay for purchases.
Square’s (SQ) approach to the growing market is to develop tools
that help sellers start, run and grow their businesses. The
company’s point-of-sale service lets merchants accept payments and
track sales, as well as provides real-time analytics and invoicing,
and financial and marketing services. You’ll find the company’s
Square Magstripe Reader – a small device/app combo that allows
merchants to process payments on their smartphone or tablet – in
the hands of an increasing number of sellers who need to accept
on-the-spot payments in a variety of locations, such as in hair
salons, restaurants, bars, farmer’s markets, bazaars, coffee shops
– the possibilities are endless.
To capitalize on trends in how the global consumer makes
payments, leading payment processors like Net Element, PayPal,
Apple and Square aren’t waiting for markets to turn. To grow
shareholder and brand value, they are taking a proactive approach
and attracting customers through innovative, comprehensive, secure
and scalable solutions. To reach new heights, these entities will
continue to innovate and invest in disruptive products that further
revolutionize the transactional service market and set them apart
as key differentiators in their target markets. Net Element, for
example distances itself from the others by maintaining an
aggressive approach to penetrating both developed and emerging
markets, and has positioned itself to capitalize on global consumer
payment preference trends.
For more information on Net Element (NASDAQ: NETE) visit:
www.netelement.com
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