Scripted.com Raises $700k in Seed Financing, Led by Crosslink Capital
November 29 2011 - 6:00AM
Marketwired
Scripted.com, a marketplace for freelance writers and small
businesses to connect, today announced the company has raised
approximately $700,000 in seed financing led by Crosslink Capital,
Liveops founder Douglas Feirstein, and Shopzilla CIO Jody Mulkey.
Scripted.com has a user-base of more than 80,000 writers, with
over 80 percent of those writers based in the United States.
Businesses join Scripted to secure writers for a wide range of
content needs from blog posts and social media posts, to
newsletters, articles and copywriting. Scripted.com offers flat
rates for social media posts, and blog posts up to 500 words.
Scripted matches buyers to writers based on the writers' area of
expertise, and writing capability, and client guidelines. Scripted
manually vets writers by various criteria before they can work for
business clients.
"In the age of social media, every company on the planet has an
urgent need for quality content," said Sunil Rajaraman, CEO and
Co-Founder of Scripted. "We aim to help small and mid-size business
owners who simply do not have the time to hire writers, vet them,
and create content consistently. We already have very strong
customer traction and one of the largest user bases of writers on
the Internet. Our vision is to become the first place SMB
businesses go to find quality content."
"We have been following marketplaces for the last two decades
and believe the stage is primed for services like Scripted to
successfully disintermediate many traditional offline (and even
some online) models with higher quality service at lower price
points," said Eric Chin, Partner at Crosslink Capital. "Scripted
has consumed very little capital in building a marketplace around a
highly valuable writer base, and we believe this is the right team
to execute on that vision."
Scripted.com is placing a strong emphasis on customer growth
through 2012, and is already producing nearly 1,000 blog posts per
month for commercial customers. Scripted's customers include Author
Solutions Inc, Levi's and Mailchimp, among others. Scripted's
advisory board includes Break Media CEO Keith Richman, i/o Ventures
co-founder Paul Bragiel and writer/actor/director Edward Burns.
Crosslink Capital is actively investing in marketplace companies
through its Alpha Seed Program. Other investments in marketplace
companies include Colingo, Kitchit Takelessons and Balance
Financial.
About Scripted.com: Founded in 2011,
Scripted.com is a marketplace for freelance writers. Scripted.com
has a base of more than 80,000 writers located in every state in
the U.S. as well as more than 50 nations around the world, fluent
in multiple languages. Scripted vets writers across multiple
criteria and facilitates the purchase of blog posts and social
media posts for businesses. Scripted adds a new writer to its user
base every 20 minutes. Scripted was launched as a subsidiary of
Scripped.com (founded in 2008), the largest screenwriter community
on the Internet. Scripped.com is a screenwriting software provider
that crowdsources screenplays for producers, including, Edward
Burns, Steven de Souza (writer of Die Hard and 48 Hours), and
multiple producers from Viacom. As Scripped's user-base grew, so
did demand for non-entertainment industry content, which led to the
creation of Scripted.
About Crosslink Capital: Crosslink Capital
is a leading stage-independent venture capital and growth equity
firm with over $2 billion in assets. Crosslink, which traces its
roots back to 1989, was among the first and largest investment
firms in the U.S. to integrate public and private growth/technology
investing in three families of funds: venture capital funds,
long/short hedge funds and a unique hybrid crossover fund. This
strategy allows Crosslink to partner with its portfolio companies
on a long-term basis. With more than 20 years behind it, Crosslink
Capital has invested in over 100 private equity portfolio
companies, at the early, mid, and late stages including Pandora
(NYSE: P), Ancestry.com (NASDAQ: ACOM), Omniture (acquired by Adobe
Systems), Equinix (NASDAQ: EQIX), Carbonite (NASDAQ: CARB),
Intematix, SeaMicro, Synapsense, Bleecher Report, Marin Software
and DataStax. For more information on Crosslink, visit
http://www.crosslinkcapital.com.
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Media Contacts: Scripted.com Dan Chmielewski Madison
Alexander PR (o) 714-832-8716 (m) 949-231-2965 Email Contact
Crosslink Capital Isabelle Fymat Email Contact
www.twitter.com/breakmedia
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