America’s Car-Mart Announces Rebranding and Transitions from “Drive Easy” to “Keeping You on the Road”
December 08 2020 - 4:15PM
America’s Car-Mart, one of the
largest publicly-held automotive retailers in the “Integrated Auto
Sales and Finance” segment, announced today its new visual identity
and tagline that reaffirms the company’s unwavering commitment to
its customers and communities. The rebrand represents a significant
step in the company’s evolution as a prominent leader in the used
car market.
“We believe our purpose is to serve hard-working
Americans by providing them with quality, used vehicles,” said Jeff
Williams, President and Chief Executive Officer. “Every day, we
strive to do whatever we can to keep our customers on the road and
provide them with peace of mind – from the time they walk onto our
lot and buy a vehicle to when they collect the title to their
vehicle. We’re with them every step of the way on that journey. We
keep them on the road.”
Car-Mart’s new tagline, ‘Keeping You on the
Road’, is an all-encompassing definition of what Car-Mart delivers
to its customers. It is a commitment and a promise the company will
do whatever it takes to provide customers with excellent service,
care and compassion before, during and after the vehicle sale.
The new logo, while staying with its red, white
and blue color scheme, depicts a graphic of the open road, a
uniquely American symbol, which conveys freedom and possibilities
that come with owning a vehicle. The highway icon forms the letter
“A” that signifies the American spirit.
“We understand that owning a vehicle is an
essential part of everyday life. A vehicle is about getting people
to work, taking children to school and the ability to visit new
places,” Mr. Williams said. “In short, 'Keeping You on the Road'
represents freedom to us and it’s what we offer our customers.”
About the rebranding effort
Car-Mart’s rebranding was developed through an
internal collaborative process. Associates helped select the final
version of the new logo. The new logo and tagline will be featured
on all Car-Mart dealerships including internal and exterior
signage, as well as Car-Mart’s website and social media
channels.
“It’s been over ten years since we’ve updated
our look and feel. The time was right to better define what we
stand for as a company,” said Dan Burks, Vice President of Customer
Experience. “Our ‘Keeping You on the Road’ tagline is proof
positive that we go to work every day to take care of our
customers.”
For more information about Car-Mart’s rebranding
effort, go to "Keeping You on the Road" on the Company’s website at
https://www.car-mart.com.
America’s Car-Mart operates automotive
dealerships in twelve states and is one of the largest
publicly-held automotive retailers in the United States focused
exclusively on the “Integrated Auto Sales and Finance” segment of
the used car market. The Company specializes in the sale of
quality, pre-owned vehicles, and features flexible used car
financing options for customers with bad credit, no credit,
repossessions or even past bankruptcy and emphasizes superior
customer service and the building of strong personal relationships
with its customers. The Company operates its dealerships primarily
in smaller cities throughout the South-Central United States
selling quality used vehicles and providing financing for
substantially all of its customers. For more information about
America’s Car-Mart, including investor presentations, please visit
our website at www.car-mart.com.
Car-Mart was named to the Forbes America’s Best
Mid-Size Employers list for two consecutive years in 2019 and 2018
and has sold over 700,000 vehicles since fiscal year 2000.
Contacts:Jeff Williams, CEO at (479) 464-9944 or Vickie Judy, CFO at (479) 464-9944
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