AMAC’s TBCS Division Receives Large Contract Award For It’s PhoneScreen Clinical Contact Management Solutions

American Medical Alert Corp. (NASDAQ: AMAC) a provider of healthcare communication services and advanced telehealth monitoring technologies, today announced that its Telephony Based Communication Services (“TBCS”) received a large award to provide clinical contact management services and brand support for an internationally recognized pharmaceutical manufacturer. AMAC’s PhoneScreen is a leader in the field of patient recruitment, retention and contact center services. The award is expected to generate approximately one million dollars in revenue over the term of the contract and is expected to commence service on or around July 2010 and run into 2011.

Jack Rhian, AMAC’s President and Chief Executive Officer explained, “This award is particularly meaningful because of the direct relationship being forged with this Top 10 pharmaceutical manufacturer and the clinically oriented nature of the project. Moreover, we believe that multiple follow-on awards may be forthcoming of similar scope and size. This contract is further proof of concept that AMAC’s call center expertise can be utilized to assist the pharmaceutical industry in meeting an important communication need and provide the Company with significant growth opportunities.”

About American Medical Alert Corp.

AMAC is a healthcare communications company dedicated to the provision of support services to the healthcare community. AMAC’s product and service portfolio includes Personal Emergency Response Systems (PERS) and emergency response monitoring, electronic medication reminder devices, disease management monitoring appliances and healthcare communication solutions services. AMAC operates eight US based, communication centers under local trade names: HLINK OnCall, North Shore TAS, Live Message America, ACT Teleservice, MD OnCall, Capitol Medical Bureau, American MediConnect, and Phone Screen to support the delivery of high quality, healthcare communications.

Forward Looking Statements

This press release contains forward-looking statements that involve a number of risks and uncertainties. Forward-looking statements may be identified by the use of forward-looking terminology such as “may,” “will,” “expect,” “believe,” “estimate,” “anticipate,” “continue,” or similar terms, variations of those terms or the negative of those terms. Important factors that could cause actual results to differ materially from those indicated by such forward-looking statements are set forth in the Company’s filings with the Securities and Exchange Commission (SEC), including the Company’s Annual Report on Form 10-K, the Company’s Quarterly Reports on Forms 10-Q, and other filings and releases. These include uncertainties relating to changes in the demand for the company’s products and services, changes in capital spending among the company’s current and prospective customers; government regulation, technological changes and product liability risks. While management believes that its current estimates are reasonable, revenue projections for newly introduced products are inherently less reliable due to a lack of sales history.

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