Walgreen Co. Gives Green Light to National Rollout of Walgreens Ready Response(TM) Medical Alert System
May 10 2007 - 10:00AM
Business Wire
American Medical Alert Corp. (NASDAQ: AMAC), a provider of
healthcare communication services and advanced home health
monitoring technologies, today announced Walgreen Co. (NYSE,
NASDAQ: WAG) will launch a nationwide rollout of Walgreens Ready
Response� Medical Alert System. Beginning June 1, the system will
be marketed throughout Walgreens more than 5,600 retail pharmacies
in the United States and Puerto Rico. The rollout will be supported
by a comprehensive national marketing campaign and promoted as a
complementary service offering to Walgreens caregiver support
initiative. Walgreens Ready Response� system was developed
exclusively for Walgreen Co. by AMAC to support family caregivers
and their aging loved ones seeking creative solutions to maintain
independent living at home. The product offering was piloted at
stores in three test markets and through Walgreens Web site at
www.walgreens.com/readyresponse. The pilot was deemed successful
after three months based upon positive consumer response and sales
results. �The system provides a safer transition for people coming
home from the hospital and can also postpone the need for more
costly assisted-living programs,� said Ric Leonardi, Walgreens
director of pharmacy acquisitions and business development. �With
immediate access to assistance, subscribers can continue leading a
secure and independent life.� Frederic Siegel, Executive Vice
President of AMAC, commented, �The decision by Walgreens to commit
to a national rollout of Ready Response after only three months is
indicative of the market opportunity that this product represents.
With Walgreens national scope and trusted brand, the medical alert
industry will gain further exposure and awareness as a vital and
cost effective solution to help individuals remain comfortably at
home, knowing that emergency assistance is only a touch of a button
away.� Siegel continued, �Falls have become the leading cause of
injury related deaths for seniors. According to a recently
published CDC report, in 2003, 1.8 million older Americans (65+)
were treated in emergency departments due to falls. The Walgreens
Ready Response system has delivered positive results for
subscribers and their loved ones, confirming Walgreens decision to
integrate this product as part of its caregiver initiative to help
address this national epidemic.� Jack Rhian, AMAC's Chief Executive
Officer, added, �This partnership represents a significant
opportunity for AMAC to realize unprecedented growth in its
subscriber base. Based upon the compelling results achieved in the
pilot, AMAC anticipates this program will begin to substantially
increase the number of Personal Emergency Response System
subscribers by the end of 2007, thereby positively impacting our
operating results in 2008.� Pricing & Availability Walgreens
Ready Response� Medical Alert System is available for $34.95 (U.S.)
per month and a one time activation fee of $34.95 (U.S.). The
system includes a two-way voice console unit, personal help
activator, bathroom activator, telephone and power cord and 24/7
monitoring services. There are no long-term contracts required and
flexible payment options are available. On June 1, the system will
be available at all Walgreens locations nationwide. Currently,
consumers may obtain the system through select Walgreens locations
and on online at www.walgreens.com/readyresponse. About Walgreen
Co. Walgreen Co. is the nation's largest drugstore chain with
fiscal 2006 sales of $47.4 billion. The company operates 5,693
stores in 48 states and Puerto Rico, including 77 Happy Harry's
stores in Delaware and surrounding states. Walgreens also provides
additional services to pharmacy patients and prescription drug and
medical plans through Walgreens Health Services, its managed care
division, which includes Walgreens Health Initiatives Inc. (a
pharmacy benefits manager), Walgreens Mail Service Inc., Walgreens
Home Care Inc. and Walgreens Specialty Pharmacy. About American
Medical Alert Corp. AMAC is a healthcare communications company
dedicated to the provision of support services to the healthcare
community. AMAC's product and service portfolio includes Personal
Emergency Response Systems (PERS) and emergency response
monitoring, electronic medication reminder devices, disease
management monitoring appliances and healthcare communication
solutions services. AMAC operates eight communication centers under
local trade names: HLINK OnCall, Long Island City, NY, North Shore
TAS, Port Jefferson, NY, Live Message America, Audubon, NJ, ACT
Teleservice, Newington, CT and Springfield, MA, MD OnCall, Cranston
RI and Capitol Medical Bureau Rockville, MD, American MediConnect
and Phone Screen Chicago, IL to support the delivery of high
quality, healthcare communications. This press release contains
forward-looking statements that involve a number of risks and
uncertainties. Forward-looking statements may be identified by the
use of forward-looking terminology such as "may," "will," "expect,"
"believe," "estimate," "anticipate," "continue," or similar terms,
variations of those terms or the negative of those terms. Important
factors that could cause actual results to differ materially from
those indicated by such forward-looking statements are set forth in
AMAC's filings with the Securities and Exchange Commission (SEC),
including AMAC's Annual Report on Form 10-K, AMAC's Quarterly
Reports on Forms 10-Q, and other filings and releases. These
include uncertainties relating to government regulation,
technological changes, costs relating to ongoing FCC remediation
efforts, our expansion plans, our contract with the City of New
York and product liability risks.
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