SEATTLE, April 25, 2011 /PRNewswire/ -- BookRags, Inc., a
Seattle-based leader in student
educational resources, today announced the addition of BrainyQuote,
the most comprehensive quotation site in the world, to BookRags
Media. BookRags Media is an exclusive, premium online
publishing venture that provides brand partners unparalleled access
to the single largest place on the web to interact with over 20
million unique monthly users, and an extensive reach in the
important teen and young adult demographic categories.
"We are thrilled to add BrainyQuote, a premiere resource for
students and others, to our team of publishers," said Jim Kreyenhagen, president of BookRags. "We
strive to bring together content properties that provide our brand
partners with a safe and accessible environment. Our audience
consistently demonstrates that it engages with our brand partner's
messaging at a higher level than those merely browsing content on
other websites, these are achievers looking to improve both their
present and future with Comscore showing higher household income
than entertainment sites with a similar age makeup."
A Pew Internet Project report reveals that 93 percent of teens
ages 12-17 go online, as do 93 percent of young adults ages 18-29.
Over the past ten years, teens and young adults have consistently
been the two groups most likely to be online, even as the Internet
population has increased with documented growth in older age groups
(e.g. adults 65 and older).
BookRags Media thrives on the reality that today's youth
naturally turn to the Internet for their information needs.
Research shows that many multitask and log onto social networking
sites while simultaneously completing homework and research
assignments.
Therefore, sites with high quality content that assist in
homework assignment research will gain the largest consistent,
loyal usage as well as prolonged quality of time spent on the
website. Quality brands can then directly connect with youth in a
tasteful and trusted environment.
"BookRags Media is building a forward-thinking, sustainable and
holistic approach for advertisers," said Jeff Rich, president of BrainyQuote. "This is a
fresh approach to premium content, which we firmly believe will
result in long term, loyal users which is a smart way to reach the
cream of the crop in youth market."
Last November, BookRags formed an alliance with eNotes, a
comprehensive online educational resource, to formally launch the
new BookRags Media platform to provide advertisers and
conscientious brands with one of the few places they can reach an
outsized share of this targeted group in a trusted, safe
environment clear of questionable content. BookRags Media is
not a traditional ad network; it is made up a few select publishers
providing brands seamless access to high impact integrated
campaigns.
About BookRags, Inc.
BookRags, Inc., wholly owned by Ambassadors Group, was founded
in 1999, and initially started as a source for online book
summaries and notes. The company has since grown into one of
the largest educational websites in the world as indispensible
resources for students and teachers alike. BookRags has
expanded this offering with the BookRags Media platform which
encompasses BookRags, eNotes and BrainyQuote.
Ambassadors Group Inc. (NASDAQ: EPAX) is a socially conscious,
education company headquartered in Spokane, Wash. Ambassadors Group is the parent
company of Ambassador Programs Inc. (which administrates People to
People Ambassador Programs), World Adventures Unlimited, and
BookRags, an educational research website. The company also
oversees the Washington School of World Studies, an accredited
travel study and distance learning school. Additional information
about Ambassadors Group and its subsidiaries is available at
www.ambassadorsgroup.com.
SOURCE BookRags, Inc.