AgriFORCE Growing Systems Appoints Consumer Packaged Goods Industry Veteran, Mauro Pennella, as President AgriFORCE Brands and Chief Marketing Officer of AgriFORCE Growing Systems Ltd
July 20 2021 - 8:34AM
InvestorsHub NewsWire
AgriFORCE
Growing Systems Appoints Consumer Packaged Goods Industry
Veteran, Mauro Pennella, as President AgriFORCE
Brands and Chief
Marketing Officer of AgriFORCE Growing Systems Ltd.
Pennella
to spearhead new consumer brand initiatives
VANCOUVER, B.C. – July
20,
2021 -- InvestorsHub NewsWire -- AgriFORCE
Growing Systems Ltd.
("the Company")(NASDAQ: AGRI),
an innovative agriculture-focused technology company that delivers
reliable, financially robust solutions for high-value crops through
proprietary facility design and automation, has appointed Mauro
Pennella as President of the Company's AgriFORCE Brands division
and Chief Marketing Officer of AgriFORCE Growing Systems
Ltd.
Mr. Pennella will be tasked with creating and growing the family of
AgriFORCE's product brands across multiple agricultural verticals,
including foods, plant-based proteins, plant-based nutraceuticals,
plant-based vaccines, and other targeted products, leveraging
AgriFORCE's cultivation IP. He will be responsible for the
AgriFORCE Brands division commercial strategy, including brand
marketing
and competitive positioning, as well as advising on and integrating
mergers and acquisitions.
Mr. Pennella is a consumer products veteran with more than 30 years
of experience in the consumer-packaged goods industry. Prior to
joining AgriFORCE, he was Chief Growth & Sustainability Officer
at McCain Foods, a Canadian multinational frozen food company. In
that role, he was responsible for global marketing, sales, research
and development (R&D) and sustainability. Previous to that, Mr.
Pennella served as the President, International of Combe
Incorporated, a personal care products company where he oversaw
the international division, R&D and the internal advertising
agency.
He was also a member of the Executive Committee at Combe
Incorporated, where he was responsible for the P&L—overseeing
eight subsidiaries with more than 100 employees around the world.
Prior to that, Mr. Pennella led the Retail and International
businesses at Conagra's Lamb Weston division and developed his
career at Diageo and Procter & Gamble. Mr. Pennella received a
Master of Business from Audencia, a premier European business
school, as well as an M.A.B.A. in Marketing and Finance from The
Ohio State University Fisher College of Business.
"Mauro's track record of growing sales and awareness for global
food and consumer packaged goods brands will be instrumental in
AgriFORCE's success," commented Ingo Mueller, CEO of AgriFORCE. "He
is a successful industry veteran that shares our passion for
creating healthier, more sustainable ways of feeding and healing
the planet using the latest technological innovations in
agriculture. His appointment is especially timely as we advance a
variety of initiatives to leverage our agricultural production
solutions by launching new and healthy consumer-branded products.
He will be responsible for the strategy, planning, organizing,
staffing, and training needed to achieve our vision."
Mr. Pennella stated, "I am excited to join what I believe is an
incredibly well positioned company at a key inflection point.
AgriFORCE has developed a first-of-its-kind precision ecosystem
that I believe will cost-effectively yield the cleanest, greenest
and most flavorful produce available, as well as consistent medical
grade plant-based nutraceuticals and pharmaceuticals. I am eager to
apply my knowledge of the packaged goods industry to help drive
growth and create substantial market share for AgriFORCE's
portfolio of products."
About AgriFORCE
AgriFORCE Growing Systems Ltd.
(NASDAQ: AGRI) is an agriculture-focused technology
company that develops and acquires intellectual property systems
that are intended to deliver innovative, reliable and financially
robust solutions for high-value crops through its proprietary
facility design and automation intellectual property to businesses
and enterprises. The Company intends to operate in the plant-based
pharmaceutical, nutraceutical, and other high-value crop markets
using its unique proprietary facility design and hydroponics-based
automated growing system that enable cultivators to effectively
grow crops in a controlled environment. The Company calls its
facility design and automated growing system the "AgriFORCE grow
house." The Company has designed its AgriFORCE grow house to
produce in virtually any environmental condition and to optimize
crop yields to as near their full genetic potential possible, while
substantially eliminating the need for the use of pesticides and/or
irradiation.
Additional information about the Company is available at:
www.agriforcegs.com.
This press release contains forward-looking statements within the
meaning of the "safe harbor" provisions of the Private Securities
Litigation Reform Act of 1995. Statements other than statements of
historical facts included in this press release may constitute
forward-looking statements and are not guarantees of future
performance, condition or results and involve a number of risks and
uncertainties. Actual results may differ materially from those in
the forward-looking statements as a result of a number of factors,
including those described from time to time in our filings with the
Securities and Exchange Commission and elsewhere. The Company
undertakes no duty to update any forward-looking statement made
herein. All forward-looking statements speak only as of the date of
this press release.
Company Contact:
Ian Pedersen
Tel: (604) 757-0952
Email:
ipedersen@agriforcegs.com
Investor Relations:
Crescendo Communications, LLC
David Waldman/Natalya Rudman
Tel: (212) 671-1021
Email:
AGRI@crescendo-ir.com
Media Relations:
AHA Creative Strategies Inc.
Ruth Atherley
Tel: (604) 846-8461
Email:
ruth@ahacreative.com
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