Adobe Experience Platform Powers Customer Experience Management
March 26 2019 - 9:00AM
Business Wire
Adobe Announces Global Availability of Adobe Experience
Platform; Best Buy and The Home Depot Among Beta Customers
Adobe (Nasdaq:ADBE) today announced the global availability of
Adobe Experience Platform, the industry’s first real-time platform
for customer experience management (CXM). An open and extensible
platform, Adobe Experience Platform stitches together data from
across the enterprise, enabling real-time customer profiles
leveraging Adobe Sensei artificial intelligence (AI) and machine
learning. Adobe Experience Platform activates content based on
customer profiles to deliver personalized experiences in real time.
Some of the world’s largest brands are already using Adobe
Experience Platform in beta, including Best Buy, DXC Technology,
The Home Depot, Verizon Wireless and Sony Interactive
Entertainment.
Every enterprise today is struggling to handle the massive
explosion of data that is being driven by rich customer
experiences, multiple devices and IoT. These companies are spending
massive amounts of time and resources trying to build their own
infrastructure to manage and sort the data. Adobe is offering Adobe
Experience Platform to bring together all data sources from across
the enterprise and rationalize the data for real-time
actionability.
Adobe Experience Platform collects and processes real-time data
— tens of millions of events per second — from multiple sources and
organizes the data into Experience Data Models (XDM). Brands are
able to leverage Adobe Experience Platform to activate insights
across all Adobe Experience Cloud solutions. In addition,
enterprises can bring in their unique data from Enterprise Resource
Planning (ERPs), Customer Relationship Management (CRMs) and other
sources.
"Solving today’s data challenges requires a cloud-based,
hyper-scale architecture with a rich data pipeline and real-time
customer profile powered by AI and machine learning," said Abhay
Parasnis, executive vice president and CTO, Adobe. "Adobe
Experience Platform is purpose-built for capturing, processing and
actioning data in real time, enabling enterprises to deliver rich
and relevant experiences to their customers."
Adobe Experience Platform offers:
- A rich data pipeline and
semantics: Adobe Experience Platform is built with a rich data
pipeline, pulling data from multiple sources across a globally
distributed edge network that enriches the real-time customer
profile. The data is then organized into the Experience Data Model
with more than 50 customer experience schemas that use a standard
language and data vocabulary. Adobe Experience Platform also offers
a robust set of tools that are natively integrated to ensure
compliance with current regulations and policies controlling the
management of data such as GDPR. With an open architecture, IT
teams can also easily add data governance of their own on top of
Adobe Experience Platform to meet all their compliance needs.
- Real-time personalization at
scale: Adobe Experience Platform powers Adobe’s new real-time
Customer Data Platform (CDP), which brings together known and
anonymous data to activate real-time customer profiles across
multiple channels throughout the customer journey, with intelligent
decisioning and segmentation. Customers can rationalize these
profiles and apply Adobe Sensei AI and machine learning to
transform these building blocks into valuable audiences.
- Intelligent decisioning to enable
real-time actionability: Customer journey intelligence, powered
by Adobe Sensei, leverages predefined data-driven operational best
practices, AI and business intelligence to enable real-time
decisions and actions. Data scientists can quickly stitch together
data from across the enterprise, powering a real-time customer
profile on Adobe Experience Platform to continuously optimize
business processes. Businesses can either access Adobe Sensei
models, create their own or leverage existing models and seamlessly
train them — backed by a fully managed, secure and scalable
infrastructure.
- Adobe Sensei AI Services: With
the global availability of Adobe Experience Platform, new AI
services (available in beta) provide the intelligence layer to
connect data and content — ensuring brands consistently deliver the
right message on the right channel at the right time. Adobe Sensei
services, now widely accessible to any business, include: Customer
AI, which lets brands accurately uncover specific segments of users
and target each with the right marketing campaign; Journey AI,
which gives brands a means to orchestrate journeys across millions
of users, constantly analyze behavioral data and activate brand
experiences at the optimal times; and Attribution AI that enables
brands to see the conversion impact driven by owned, earned and
paid media and make informed resourcing decisions.
- An open platform and robust
ecosystem: Adobe Experience Platform is an open platform
powered by a common semantic data model to standardize and organize
all data, intelligent tools and services to create new experience
applications and a broad industry ecosystem to help brands scale.
Adobe XDM is being integrated with Microsoft’s CDM and SAP’s CDM
into one common data model as part of the Open Data Initiative,
announced by the three leaders last September. Adobe Experience
Platform supports the framework of the initiative, enabling brands
to bring their data from other applications and data sources
together to surface new insights.
As enterprise architecture moves to put customer experience at
the core, Adobe Experience Platform is enabling enterprises to
reduce time and resources spent trying to create their own
infrastructure so that they can focus more on driving their
business outcomes. Adobe Experience Platform is available today.
For more information visit www.adobe.com/experienceplatform.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2019 Adobe Inc. All rights reserved. Adobe and the Adobe logo
are either registered trademarks or trademarks of Adobe in the
United States and/or other countries. All other trademarks are the
property of their respective owners.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190326005541/en/
Stefan OffermannAdobe408-536-4023sofferma@adobe.com
Adobe (NASDAQ:ADBE)
Historical Stock Chart
From Mar 2024 to Apr 2024
Adobe (NASDAQ:ADBE)
Historical Stock Chart
From Apr 2023 to Apr 2024