JCDecaux: François-Xavier Pierrel appointed Chief Data Officer of JCDecaux
November 05 2018 - 11:40AM
François-Xavier Pierrel appointed Chief Data Officer of
JCDecaux
Paris,
5th of November
2018 - JCDecaux SA (Euronext Paris: DEC), the number one
outdoor advertising company worldwide, announces that
François-Xavier Pierrel has joined the Group as Chief Data Officer
(CDO) on 5th November
2018. He will supervise the Data Division with the assistance of
the Data Scientists, Data Analysts and Data Engineers teams. These
will also soon be strengthened with new members following
recruitment that is currently in progress.
François-Xavier Pierrel is 43
years old and holds a Masters II degree in Brand Strategy and an
Executive MBA in Management and Communication from CELSA, as well
as a Masters in International Procurement and a technical degree in
Marketing.
He began his career in the
telecoms industry in 2000, working in the sales departments at
3com, Panasonic and Chicony. For nearly ten years, his various
roles allowed him to contribute to each of these companies' digital
transition.
François-Xavier Pierrel joined
Microsoft in 2011 as Head of Adtech solutions for France and
Benelux. In 2013, he joined Facebook as Head of Marketing Science
for Southern Europe, before taking over as Global Director Data,
CRM & Social for Renault in 2017.
The Data Division was created in
May 2018 and reports to the JCDecaux Executive Board. It operates
at an international level to transform outdoor advertising and the
company by drawing on data collection, analysis, modelling and use.
By placing data at the heart of its processes, the Group aims to
develop more innovative and contextualised solutions for all
JCDecaux's partners: advertisers, agencies, cities, airports,
transport operators, etc.
As an expert in using data to
transform businesses, François-Xavier Pierrel - supported by his
team - is responsible for:
-
strengthening the Group's global data strategy
to deliver growth, taking into account each country's specific
features;
-
rolling out this strategy while observing
security and personal data protection rules (such as the EU GDPR),
working with both IT and legal teams as well as all departments
concerned;
-
instilling a data-centric corporate
culture.
François-Xavier Pierrel is based
in Neuilly-sur-Seine.
Key Figures for
JCDecaux
-
2017 revenue: €3,493m*, H1 2018
revenue: €1,643m
-
JCDecaux is listed on the
Eurolist of Euronext Paris and is part of the Euronext 100 and
Euronext Family Business indexes
-
JCDecaux is part of the
FTSE4Good index
-
N°1 worldwide in street
furniture (543,050 advertising panels)
-
N°1 worldwide in transport
advertising with more than 215 airports and 250 contracts in
metros, buses, trains and tramways (356,320 advertising
panels)
-
N°1 in Europe for billboards
(141,630 advertising panels)
-
N°1 in outdoor advertising in
Europe (672,220 advertising panels)
-
N°1 in outdoor advertising in
Asia-Pacific (216,290 advertising panels)
-
N°1 in outdoor advertising in
Latin America (77,190 advertising panels)
-
N°1 in outdoor advertising in
Africa (26,770 advertising panels)
-
N°1 in outdoor advertising in
the Middle-East (18,650 advertising panels)
-
Leader in self-service bike
rental scheme: pioneer in eco-friendly mobility
-
1,074,113 advertising panels in
more than 80 countries
-
Present in 4,033 cities with
more than 10,000 inhabitants
-
13,040 employees
* Restated from
the retrospective application of IFRS 15, applicable from
January 1st, 2018
Communications Department: Agathe
Albertini
+33 (0) 1 30 79 34 99 - agathe.albertini@jcdecaux.com
Investor Relations:
Arnaud Courtial
+33 (0) 1 30 79 79 93 - arnaud.courtial@jcdecaux.com
05-11-2018 - CDO_EN
This
announcement is distributed by West Corporation on behalf of West
Corporation clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: JCDecaux via Globenewswire
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