LONDON--WPP PLC (WPP.LN), the advertising holding company, Monday said it agreed to merge its Australian and New Zealand businesses with marketing and communications group STW Communications Group Ltd. (SGN.AU) and increase its shareholding to 61.5%

WPP's current stake in STW is 23.6%.

The transaction will be structured through a contribution of WPP's Australian and New Zealand businesses into STW, for an enterprise value of A$512 million ($369 million), with consideration consisting of the issue to WPP of new STW shares and a shareholder loan.

The STW Shares will be issued to WPP at A$0.915 per share, representing a premium of 30% to the 10 day volume weighted average price prior to the date of Monday's announcement.

The transaction is conditional on STW shareholder approval and the approval of the Australian Competition and Consumer Commission and the Foreign Investment Review Board, it said in a statement.

 
--Write to Simon Zekaria at simon.zekaria@wsj.com 
 

(END) Dow Jones Newswires

December 14, 2015 02:32 ET (07:32 GMT)

Copyright (c) 2015 Dow Jones & Company, Inc.
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