Salt Life Lager Launches in Georgia
March 07 2019 - 12:52PM
Delta Apparel, Inc. (NYSE American: DLA), a leading provider of
core activewear and lifestyle apparel products, today announced the
launch of Salt Life Lager in key markets across Georgia. National
Distributing Company, an affiliate of RNDC and together one of the
nation's leading wholesale alcohol beverage distributors, is now
marketing and selling Salt Life Lager into the Atlanta, Columbus
and Savannah markets, with plans to distribute statewide in the
coming months. Salt Life Lager is a crisp and refreshing craft beer
with a 4.5% ABV, 17 IBU and a 4-5 on the Lovibond® color scale.
“We are excited that Salt Life Lager is now
available in the Georgia market," Salt Life Group President Jeff
Stillwell said. “The growth we are seeing with Salt Life Lager
further confirms that Salt Life is a true lifestyle brand with
reach well beyond apparel. We look forward to additional
market expansion for Salt Life Lager in the near term with the goal
of making it more and more accessible to the many Salt Life
enthusiasts and consumers who love to be on the water, whether it's
surfing, diving, paddle boarding or enjoying a day at the
beach.”
Salt Life continues to expand its brand reach,
with a new retail store in Tampa, Florida, and another soon to open
in Orlando, Florida. In addition, a third Salt Life Food
Shack restaurant recently opened in Fernandina Beach, Florida, and
the inaugural Salt Life ladies swimwear collection is now available
in markets across the United States.
About Salt LifeSalt Life is an
authentic, aspirational and lifestyle brand that embraces those who
love the ocean and everything associated with living the “Salt
Life.” Founded in 2003 by four avid watermen from Jacksonville
Beach, Florida, the Salt Life brand has widespread appeal with
ocean enthusiasts worldwide. From fishing, diving and surfing, to
beach fun and sun-soaked relaxation, the Salt Life brand says, “I
live the Salt Life.” Numerous professional athletes, sportsmen and
other ambassadors in the fishing, surfing, diving, rock, pop and
country music worlds have an alliance with the brand through
cross-marketing partnerships (https://www.saltlife.com/athletes/).
The brand is visible in areas across the media, sports and popular
culture landscapes, including music videos, national tour
sponsorships, fishing and outdoors-related television shows,
professional auto-racing events, and Salt Life’s popular YouTube
channel. From its first merchandise offerings in 2006, Salt Life
has grown with distribution in surf shops, specialty stores,
department stores and sporting goods retailers. Salt Life products
are also available to consumers at www.saltlife.com and at
Salt Life’s various branded retail stores, including locations in
Huntington Beach and San Clemente, California, Daytona Beach and
Tampa, Florida, and Columbus, Georgia. The brand’s flagship store
is located in Jacksonville Beach, Florida, where the term “Salt
Life” was coined over 15 years ago.
About Delta Apparel, Inc.
Delta Apparel, Inc., along with its operating
subsidiaries, Salt Life, LLC, M. J. Soffe,
LLC, and DTG2Go, LLC, is an international design,
marketing, manufacturing, and sourcing company that features a
diverse portfolio of core activewear and lifestyle apparel and
related accessory products. The Company sells casual and
athletic products through a variety of distribution channels and
distribution tiers, including department stores, mid and mass
channels, e-retailers, sporting goods and outdoor retailers,
independent and specialty stores, and the U.S.
military. The Company’s products are also made
available direct-to-consumer at its branded retail stores and on
its websites at www.saltlife.com, www.coastapparel.com,
www.soffe.com and www.deltaapparel.com. The Company’s
operations are located throughout the United
States, Honduras, El Salvador, and Mexico, and it
employs approximately 7,800 people worldwide. Additional
information about the Company is available
at www.deltaapparelinc.com.
Cautionary Note Regarding
Forward-Looking Statements
This press release may contain “forward-looking”
statements that involve risks and uncertainties. Any number
of factors could cause actual results to differ materially from
anticipated or forecasted results, including, but not limited to,
the volatility and uncertainty of cotton and other raw material
prices; the general U.S. and international economic conditions;
competitive conditions in the apparel industry; restrictions on our
ability to borrow capital or service our indebtedness;
deterioration in the financial condition of our customers and
suppliers and changes in the operations and strategies of our
customers and suppliers; changing consumer preferences or trends;
recalls, claims and negative publicity associated with product
liability issues; and the other factors set forth in the "Risk
Factors" contained in our most recent Annual Report on Form
10-K filed with the Securities and Exchange
Commission. Except as may be required by law, Delta
Apparel, Inc. expressly disclaims any obligation to update
these forward-looking statements to reflect events or circumstances
after the date of this press release or to reflect the occurrence
of unanticipated events.
Company
Contact: |
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Deborah Merrill Chief Financial Officer(864)
232-5200 x6620 |
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Investor Relations and Media
Contact: |
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ICR, Inc. |
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Investors: |
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Tom Filandro, 646-277-1235 |
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Media: |
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Jessica Liddell, 203-682-8208 /
DLAPR@icrinc.com |
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