IVFH Innovative Food Holdings Inc (QB)

Innovative Food Holdings, Inc. (OTCBB: IVFH) announced today that it is expanding its range of offerings and is entering the gourmet food retail consumer market. The gourmet food consumer market is a new market for Innovative Food Holdings as the majority of the company's products were previously available only through foodservice channels to professional chefs throughout the United States. The company intends to offer its unique line of gourmet products and full service white glove brand of customer service both through the sale of products via selling partnerships, and through the sale of products via the web directly to consumers through its soon-to-be-launched website www.forthegourmet.com.

The CEO of Innovative Food Holdings, Inc., Mr. Sam Klepfish, said, "After successfully selling gourmet food products to discerning professional chefs for several years, we carefully concluded that the much larger retail consumer market was one we should be able to compete in very favorably."

Mr. Klepfish further noted, "We are pleased to enter the retail consumer market. In addition, we believe that we currently occupy a unique position within the gourmet food industry which could potentially allow Innovative Food Holdings future sources of revenue growth through the entrance into several lucrative additional growth areas within the specialty food market. Given the value that these revenue sources could potentially bring to the company, we believe that creating separate operating companies to operate each entity as a stand alone business could further unlock value for our shareholders."

The company has created a wholly owned operating subsidiary through which it will focus its direct-to-the-consumer business. Innovative Food Holdings' "For the Gourmet" subsidiary is currently operational and the company anticipates that it will provide additional information on its activities in the near future.

Dylan Hundley of March Noble Communications commented, "We believe that these developments with the company provide a perfect jumping off point for our communications effort and believe the market should react accordingly. This is a strong company with wonderful growth potential and savvy management that should be paid attention to."

According to a National Association of the Specialty Food Trade report, the specialty food industry (of which gourmet food is a growing part) generated $48 billion in sales at the retail level in 2008, an 8.4% increase over 2007. In addition, the size of the specialty food sales on the retail level was four times larger then the specialty food market for foodservice. According to the same report, specialty foodservice sales in the United States totaled $12 billion in 2008.

Innovative Food Holdings, Inc., through its wholly owned subsidiaries, is in the business of marketing and selling high quality gourmet food.

Food Innovations, Inc., in partnership with one of the largest Foodservice distributors in the Unites States, provides the highest quality gourmet food products to professional chefs throughout the United States. To learn more, visit the Food Innovations website at www.foodinno.com. Food Innovations is a wholly owned subsidiary of Innovative Food Holdings, Inc.

For The Gourmet, Inc., through its soon-to-be-launched website, and through additional sales channels, provides the highest quality gourmet food products to the retail consumer market. To learn more, visit the For The Gourmet website at www.forthegourmet.com. For The Gourmet is a wholly owned subsidiary of Innovative Food Holdings, Inc.

This release contains certain forward-looking statements and information relating to Innovative Food Holdings, Inc. (the "Company") that are based on the beliefs of the Company's management, as well as assumptions made by, and information currently available to, the Company. Such statements reflect the current views of the Company with respect to future events and are subject to certain assumptions, including those described in this release. Should one or more of these underlying assumptions prove incorrect, actual results may vary materially from those described herein as should, could, anticipated, believed, intended, potentially or expected. The Company does not intend to update these forward-looking statements.

Media Contact: March Noble Communications Dylan Hundley (646) 435-4069 info@marchnoble.com Innovative Food Holdings, Inc. Sam Klepfish (239) 449-3235 sklepfish@innovativefoodholdings.com Innovative Food Holdings, Inc. IR@Innovativefoodholdings.com