IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of
influencer marketing technology, data, and services for the world’s
leading brands, announced today that it has been awarded a
mid-six-figure influencer marketing contract expansion with an
existing Fortune 100 media company. IZEA will leverage its network
of influencers to promote an upcoming live streaming event
featuring celebrities as well as content from many of the
entertainment industry’s most popular franchises.
“Since the onset of COVID-19 we have seen a
fundamental shift in the entertainment industry,” said Ted Murphy,
Founder and CEO of IZEA. “Companies have moved swiftly to create
streaming experiences that take advantage of a captive online
audience with limited access or desire to visit traditional
entertainment venues. Influencers are a natural fit to promote
online entertainment, and as a result we have seen a material
increase in campaigns promoting streaming services and online
events over the past year.”
“Media consumption habits have substantively
changed over the course of the pandemic, as have the business
models of companies in the entertainment industry,” continued
Murphy. “We believe that many of these changes are unlikely to
revert to pre-pandemic patterns near term. The macro trends of
event virtualization and Premium Video On Demand (PVOD) are here to
stay, and that means that influencers will play an increasingly
important role in the marketing strategies of entertainment
companies.”
To work with IZEA as either an influencer or a
marketer visit IZEA.com.
About IZEA Worldwide, Inc.IZEA
Worldwide, Inc. (“IZEA”) is a marketing technology company
providing software and professional services that enable brands to
collaborate and transact with the full spectrum of today’s top
social influencers and content creators. The company serves as a
champion for the growing Creator Economy, enabling individuals to
monetize their content, creativity, and influence. IZEA launched
the industry’s first-ever influencer marketing platform in 2006 and
has since facilitated nearly 4 million transactions between online
buyers and sellers. Leading brands and agencies partner with IZEA
to increase digital engagement, diversify brand voice, scale
content production, and drive measurable return on investment.
Safe Harbor Statement All
statements in this release that are not based on historical fact
are “forward-looking statements” intended to qualify for the safe
harbor from liability established by the Private Securities
Litigation Reform Act of 1995. Forward-looking statements, which
are based on certain assumptions and describe our future plans,
strategies and expectations, can generally be identified by the use
of forward-looking terms such as “may,” “will,” “would,” “could,”
“should,” “expect,” “anticipate,” “hope,” “estimate,” “believe,”
“intend,” "likely," "projects," “plans,” "pursue," "strategy" or
"future," or the negative of these words or other words or
expressions of similar meaning. Examples of forward-looking
statements include, among others, statements we make regarding
expectations concerning IZEA’s ability to increase revenue and
bookings, growth or maintenance of customer relationships, and
expectations concerning IZEA’s business strategy. Forward-looking
statements involve inherent risks and uncertainties which could
cause actual results to differ materially from those in the
forward-looking statements, as a result of various factors
including, among others, the following: competitive conditions in
the content and social sponsorship segment in which IZEA operates;
failure to popularize one or more of the marketplace platforms of
IZEA; our ability to establish effective disclosure controls and
procedures and internal control over financial reporting; our
ability to satisfy the requirements for continued listing of our
common stock on the Nasdaq Capital Market; changing economic
conditions that are less favorable than expected; and other risks
and uncertainties described in IZEA’s periodic reports filed with
the Securities and Exchange Commission. The forward-looking
statements made in this release speak only as of the date of this
release, and IZEA assumes no obligation to update any such
forward-looking statements to reflect actual results or changes in
expectations, except as otherwise required by law.
Martin Smith
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: ir@izea.com
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