NEWPORT BEACH, Calif.,
Sept. 1, 2021 /PRNewswire/
-- Chipotle Mexican Grill (NYSE: CMG) today announced it is
continuing to evolve its digital experience with enhancements to
the Chipotle Rewards program, which has helped the business already
surpass $2 billion in digital sales
this year. The Chipotle Rewards program now boasts 24 million
members and remains among the fastest growing loyalty programs in
the history of the restaurant industry.
Introducing Extras from Chipotle Rewards
Today,
Chipotle is officially rolling out Extras, an exclusive feature for
Chipotle Rewards members that unlocks access to extra points,
helping members get to free Chipotle even faster.
Extras gamifies Chipotle Rewards with personalized challenges to
earn extra points and collect achievement badges. Chipotle is the
first national restaurant brand to launch badges as part of its
loyalty program. To celebrate the launch of Extras, Chipotle
Rewards members can get double points on a purchase through
September 3*.
How it Works
Chipotle Rewards members can access
Extras by visiting their profile on the Chipotle app or
Chipotle.com. Members can participate in Extras to earn extra
points towards rewards, plus collect all-new achievement badges.
Points can be redeemed for a variety of rewards in the Rewards
Exchange for free menu items, apparel, and more.
"Offering new ways to engage with Chipotle is essential to the
ongoing evolution of our digital business," said Chris Brandt, Chief Marketing Officer. "The new
Extras feature gamifies Chipotle Rewards through special challenges
and allows Rewards members to celebrate their achievements with
special badges."
Chipotle Rewards members earn 10 points for every $1 spent in the restaurant, online, or in the app
– and now with Extras, can have chances to earn even more. Members
can redeem their points in the Rewards Exchange, choosing from more
than fifteen different reward options including free guac, drinks,
and apparel from Chipotle Goods. Members can also redeem their
points to support a variety of Chipotle's non-profit partners like
The Farmlink Project, National Young Farmers Coalition, and the
National Urban League. For more information on Chipotle
Rewards, fans can visit: chipotle.com/rewards.
*Valid for 20 points per $1 spent
in a single transaction for Chipotle Rewards account holders from
September 1 through September 3,
2021. Maximum one eligible transaction during the
promotional period. Presentation of valid Chipotle Rewards account
required to earn the offer. Restrictions may apply to use with
other coupons, promotions, or special offers. Not valid on catering
orders. Additional restrictions may apply; void where
prohibited.
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE:
CMG) is cultivating a better world by serving responsibly sourced,
classically-cooked, real food with wholesome ingredients without
artificial colors, flavors or preservatives. Chipotle had over
2,850 restaurants as of June 30,
2021, in the United States,
Canada, the United Kingdom, France and Germany and is the only restaurant company of
its size that owns and operates all its restaurants. Chipotle is
ranked on the Fortune 500 and is recognized on the 2021 lists for
Forbes' America's Best Employers and Fortune's Most Admired
Companies. With nearly 102,000 employees passionate about providing
a great guest experience, Chipotle is a longtime leader and
innovator in the food industry. Chipotle is committed to making its
food more accessible to everyone while continuing to be a brand
with a demonstrated purpose as it leads the way in digital,
technology and sustainable business practices. For more information
or to place an order online, visit WWW.CHIPOTLE.COM.
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SOURCE Chipotle Mexican Grill, Inc.