Hall of Fame Resort and Entertainment Company Announces Anheuser-Busch as Alcoholic Beverage Sponsor for the Highway 77 Music Festival
August 12 2021 - 8:00AM
Business Wire
Concert attendees will be able to choose from a
selection of beer, hard seltzer and wine products from America's
best-loved brewery
Hall of Fame Resort and Entertainment Company (“HOFV” or the
“Company”) (NASDAQ: HOFV, HOFVW), the only resort, entertainment
and media company centered around the power of professional
football, today announced that America's best-loved brewery,
Anheuser-Busch, will serve as an official alcoholic beverage
sponsor for one of the biggest country music concerts of the summer
– the Highway 77 Music Festival.
Concert goers will enjoy Anheuser-Busch as part of the day-long
festival while listening to some of the most exciting names in
country music perform at the Tom Benson Hall of Fame Stadium
located on the campus of the Hall of Fame Village powered by
Johnson Controls. The Highway 77 Music Festival takes place on
Sunday, September 12 and will feature performances by Dan + Shay,
Dustin Lynch, Maddie & Tae, Eric Paslay, Tyler Farr and others.
Tickets are currently on sale and can be purchased by clicking
here.
“Anheuser-Busch is an iconic brand and our partnership will
truly add to the guest experience at the Highway 77 Music
Festival,” said Erica Muhleman, Executive Vice President of New
Business Development/Marketing & Sales for HOFV. “There is
nothing that symbolizes American culture more than country music
and Anheuser-Busch, so it only makes sense that we bring the two
together for one of the most anticipated events of the summer.”
As the Highway 77 Music Festival’s alcoholic beverage sponsor,
Anheuser-Busch will be providing the first 100 concert attendees
situated in the Bud Light Seltzer RedZone, located on the field in
front of the stage, with complimentary Bud Light Seltzer koozies,
t-shirts and hats. Furthermore, throughout the month of August,
Anheuser-Busch will be hosting a sweepstakes to engage with
consumers around the Festival. To enter the sweepstakes, click
here. The Grand Prize winner will receive a Bud Light cooler, hat,
t-shirt, two festival tickets and a complimentary night’s stay at
the DoubleTree by Hilton Canton Downtown.
Anheuser-Busch stated, “We at Anheuser-Busch are extremely
excited to partner with HOFV and support the Highway 77 Music
festival in September. Our brewery has a long history in Canton,
and we cannot wait to welcome back live music fans into Tom Benson
Hall of Fame Stadium.”
About the Hall of Fame Resort and Entertainment
Company
The Hall of Fame Resort and Entertainment Company (NASDAQ: HOFV,
HOFVW) is a resort and entertainment company leveraging the power
and popularity of professional football and its legendary players
in partnership with the Pro Football Hall of Fame. Headquartered in
Canton, Ohio, the Hall of Fame Resort & Entertainment Company
is the owner of the Hall of Fame Village powered by Johnson
Controls, a multi-use sports, entertainment and media destination
centered around the Pro Football Hall of Fame's campus. Additional
information on the Company can be found at www.HOFREco.com.
About Anheuser-Busch
For more than 160 years, Anheuser-Busch has carried on a legacy
of brewing great-tasting, high-quality beers that have satisfied
beer drinkers for generations. Today, we own and operate more than
120 facilities, including breweries, wholesaler distribution
centers, agricultural facilities and packaging plants, and have
more than 19,000 colleagues across the United States. We are home
to several of America’s most recognizable beer brands, including
Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as
a number of regional brands that provide beer drinkers with a
choice of the best-tasting craft beers in the industry. From
responsible drinking programs and emergency drinking water
donations to industry-leading sustainability efforts, we are guided
by our unwavering commitment to supporting the communities we call
home. For more information, visit www.anheuser-busch.com or follow
Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.
Forward-Looking Statements
Certain statements made herein are “forward-looking statements”
within the meaning of the “safe harbor” provisions of the Private
Securities Litigation Reform Act of 1995. Forward-looking
statements may be identified by the use of words and phrases such
as “opportunity,” “future,” “will,” “goal,” and “look forward” and
other similar expressions that predict or indicate future events or
trends or that are not statements of historical matters. These
forward-looking statements are not guarantees of future
performance, conditions or results, and involve a number of known
and unknown risks, uncertainties, assumptions and other important
factors, many of which are outside the Company’s control, that
could cause actual results or outcomes to differ materially from
those discussed in the forward-looking statements. Important
factors, among others, that may affect actual results or outcomes
include the inability to recognize the anticipated benefits of the
business combination; costs related to the business combination;
the inability to obtain or maintain the listing of the Company’s
shares on Nasdaq; the Company’s ability to manage growth; the
Company’s ability to execute its business plan and meet its
projections; potential litigation involving the Company; changes in
applicable laws or regulations; general economic and market
conditions impacting demand for the Company’s products and
services, and in particular economic and market conditions in the
resort and entertainment industry; the potential adverse effects of
the ongoing global coronavirus (COVID-19) pandemic on capital
markets, general economic conditions, unemployment and the
Company’s liquidity, operations and personnel, as well as those
risks and uncertainties discussed from time to time in our reports
and other public filings with the SEC. The Company does not
undertake any obligation to update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise, except as required by law.
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