Blue Apron Creates Pass the Love Boxes in Collaboration with Partnership for a Healthier America
July 19 2021 - 8:00AM
Business Wire
Limited-Time Offering, Inspired by Netflix’s
Waffles + Mochi, Will Help Make Home Cooking More Accessible
In collaboration with Partnership for a Healthier America (PHA),
Blue Apron (NYSE: APRN) is launching Pass the Love boxes, a
limited-time offering to help make the ritual of home cooking more
accessible. These boxes were created to support Pass the Love w/
Waffles + Mochi, a campaign designed by PHA, former First Lady and
PHA Honorary Chair Michelle Obama, and Higher Ground Productions to
spread the joy of food and cooking to families across the
country.
This press release features multimedia. View
the full release here:
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Inspired by the popular Netflix show
Waffles + Mochi, Blue Apron’s Pass the Love boxes are created in
collaboration with Partnership for a Healthier America to help make
home cooking more accessible. (Photo: Business Wire)
Developed by Blue Apron’s culinary and nutrition experts, along
with former White House Senior Nutrition Policy Advisor and Chef
Sam Kass, the Blue Apron Pass the Love boxes are inspired by
episodes of the popular Netflix show, Waffles + Mochi. Each box
includes three, kid-friendly recipes designed to get the whole
family cooking together.
“Cooking meals with loved ones is not only a fun way to spend
time, research shows it can actually improve your family’s diet,”
said former First Lady and PHA Honorary Chair Michelle
Obama. “That’s why I’m so thrilled to see Blue Apron stepping
up to create meal kits that are both affordable and easy to
use—whether you’re a mom, dad, grandparent, or a kid. The private
sector plays a critical role in supporting parents and helping
children build healthy habits as they relate to food, and it’s
encouraging to see everything Blue Apron is doing for our Pass the
Love campaign. With their help, we’ll be able to highlight the
benefits of a home-cooked, nutritious meal—and get one step closer
to building a healthier country for all our kids.”
The recipes featured in the Pass the Love boxes were created
with the goal of removing barriers to home cooking, from
accessibility to ingredients, to basic cooking techniques. Each box
also comes with a kids activity book that helps bring children one
step closer to the world of Waffles + Mochi. The book is intended
to make the cooking experience more interactive and less
intimidating, including games inspired by the show, tips and
tricks, ingredient substitutions, and nutrition education.
“Cooking at home can be a sustainable and affordable way to
support a healthy lifestyle, however, we know that, at times,
creating a meal at home can be overwhelming for busy parents,”
said Linda Findley Kozlowski, President and Chief Executive
Officer of Blue Apron. “The delicious and easy-to-replicate
recipes included in the Blue Apron Pass the Love boxes were created
to empower families to come together over a good meal and share
lifelong skills in the kitchen.”
Available to order for a limited-time with no subscription
starting today, the Pass the Love boxes are Blue Apron’s most
affordable meal kits to date. Each box includes three meals that
will serve four people per meal, at $6 per serving. The boxes will
be delivered the weeks of August 16, August 23, and August 30. To
order your box, visit blueapron.com/pass-the-love.
"Blue Apron's willingness to bring amazing food to families at
price points that compete with fast food is groundbreaking,"
said Nancy E. Roman, President and CEO of Partnership for a
Healthier America. "If we want to approach food equity, we have
to have delicious and convenient good food options that compete
with fast food in price. Meal kits offer huge potential and Blue
Apron, with the Pass the Love boxes, is just the right company to
take this on."
To learn more about Pass the Love w/ Waffles + Mochi and bring
the joy of home cooking to others, visit
blog.blueapron.com/blue-apron-partnership-for-a-healthier-america.
Blue Apron’s support of Pass the Love w/ Waffles + Mochi is part
of its corporate social and environmental impact program, Aprons
For All. The company seeks to help address systemic barriers to
health and wellbeing. Learn more at
blog.blueapron.com/aprons-for-all.
About Blue Apron
Blue Apron’s vision is “better living through better food.”
Launched in 2012, Blue Apron offers fresh, chef-designed recipes
that empower home cooks to embrace their culinary curiosity and
challenge their abilities to see what a difference cooking quality
food can make in their lives. Through its mission to spark
discovery, connection and joy through cooking, Blue Apron
continuously focuses on bringing incredible recipes to its
customers, while minimizing its carbon footprint, reducing food
waste, and promoting diversity and inclusion.
About Partnership for a Healthier America
The Partnership for a Healthier America (PHA), founded in
partnership with Michelle Obama’s Let’s Move! campaign in 2010, is
the premier national nonprofit working to transform the food
landscape in pursuit of health equity. PHA seeks partnerships that
have the greatest potential to reduce health disparities. We do
this using evidence-based approaches that drive systemic access to
better food. In a decade of work, we have partnered with more than
300 corporations, convenience store chains, and distributors,
hospitals, early childhood education centers, and SNAP-Ed
implementing agencies, among others, in pursuit of our vision that
all children grow up healthy and free from obesity, diabetes, heart
disease, and other chronic conditions.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210719005148/en/
Media Contact Muriel Lussier Blue Apron
muriel.lussier@blueapron.com
Megan Orciari Partnership for a Healthier America
morciari@ahealthieramerica.org 860-307-0552
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