Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the
“Company”), a leading mobile developer service provider in China,
today announced that it has entered into a partnership agreement
with Hefei Weitian Yuntong Information Technology Co. Ltd. (“Hefei
Weitian”), a leading logistics information service provider. Aurora
Mobile will help Hefei Weitian by providing Video-as-a-Service
solutions ("JG VaaS") to boost user acquisition and engagement for
its trucking logistics APP - Haoyunbao.
In China, about 80% of the trucking logistics
industry is undertaken by independent truckers. They face a number
of challenges such as insecure job environment, low shipping rates,
long distance solo driving, limited access to emergency services
and road rescue services. Designed to tackle these issues, the
Haoyunbao APP lists shipping orders and enables secure shipping
payments, in addition to on-demand entertainment videos and
provides trucking assistance and other useful information to
drivers.
JG VaaS brings on-demand short
entertainment videos to Haoyunbao users
The trucking logistics industry is typically
characterized as solo truck driving over long distances. Long-haul
truckers usually drive alone for a significant amount of time, so
watching short videos has become their main source of recreation
when they stop for breaks. Before the adoption of JG VaaS,
Haoyunbao’s in-house team used to collect and upload videos for its
users. However, this approach was inefficient as limited videos
were available and required extensive manpower and resources. Other
methods deployed also did not allow Haoyunbao to attain a library
of diversified video content at reasonable costs.
The launch of JG VaaS has effectively addressed
these pain points. Currently, JG VaaS has over 100,000 contracted
content creators producing over 130 million high-quality short
videos, and more than 200,000 daily updates. APPs like Haoyunbao,
which was already equipped with video service capabilities but
lacked high-quality video content, can easily connect to the JG
VaaS API to access the huge amount of high-quality video resources.
APPs without short video features can also allow users to watch
videos on horizontal or vertical screens by installing JG VaaS
SDK.
By leveraging the advanced analytical
capabilities that Aurora Mobile has accumulated for almost a
decade, JG VaaS provides Haoyunbao users with enriched video
content and more personalized video recommendations. Aurora Mobile
has a proven architecture that can host tens of billions of daily
visitors, and continues to guarantee service stability throughout
the network at all times. Powered by JG VaaS, Haoyunbao APP can
easily access short video services without the need for additional
in-house operations, and feature high-quality short video content
that are comparable to that of Douyin or Kuaishou.
JG VaaS focuses on users’ needs and
empowers value creation for higher customer retention
Mr. Meng Yan, the product head of Haoyunbao
commented, “Even before introducing JG VaaS, we have been a
long-time customer of Aurora Mobile. We have always been very
satisfied with their products and services, especially JPush, its
push notification services. JG VaaS has increased our user
retention time and met our needs for short entertainment videos,
and its dedicated one-on-one customer service has impressed us
beyond expectations.”
Mr. Shan Jie, Aurora Mobile’s head of JG VaaS
business commented, “The cooperation with Haoyunbao demonstrates
the industry-wide acclaim and trust that Aurora Mobile commands for
our robust technical capabilities and services we provide to
leading land freight logistics platforms in China. Going forward,
we will work together to enhance the operations of Haoyunbao’s
short video ecosystem. Meanwhile, Aurora Mobile continues to
leverage our extensive experience with developer services to help
developers optimize user experience, improve user stickiness and
increase users' average daily screen time.”
Aurora Mobile is a leading mobile development
service provider in China. For almost a decade, Aurora Mobile has
focused on meeting the needs of developers and has launched a
series of products to help them to improve operational efficiency,
drive business growth and monetize services. As of March 2021,
Aurora Mobile provided software development kits to over 1.73
million APPs. The Company also launched a Unification Messages
System (“JG UMS”) recently, which has integrated seven major
messaging channels namely mobile Apps, WeChat official accounts,
WeChat mini-programs, Short Message Service (“SMS”), emails, Fuwu
Alipay and DingTalk, and enables enterprise users to reach their
target customers more efficiently through one integrated messaging
platform.
About Aurora Mobile Limited
Founded in 2011, Aurora Mobile is a leading
mobile developer service provider in China. Aurora Mobile is
committed to providing efficient and stable push notification,
one-click verification, and APP traffic monetization services to
help developers improve operational efficiency, grow and monetize.
Meanwhile, Aurora Mobile's vertical applications have expanded to
market intelligence, financial risk management, and location-based
intelligence, empowering various industries to improve productivity
and optimize decision-making.
For more information, please visit
http://ir.jiguang.cn/
Safe Harbor Statement
This announcement contains forward-looking
statements. These statements are made under the “safe harbor”
provisions of the U.S. Private Securities Litigation Reform Act of
1995. These forward-looking statements can be identified by
terminology such as “will,” “expects,” “anticipates,” “future,”
“intends,” “plans,” “believes,” “estimates,” “confident” and
similar statements. Among other things, the Business Outlook and
quotations from management in this announcement, as well as Aurora
Mobile’s strategic and operational plans, contain forward-looking
statements. Aurora Mobile may also make written or oral
forward-looking statements in its periodic reports to the U.S.
Securities and Exchange Commission, in its annual report to
shareholders, in press releases and other written materials and in
oral statements made by its officers, directors or employees to
third parties. Statements that are not historical facts, including
but not limited to statements about Aurora Mobile’s beliefs and
expectations, are forward-looking statements. Forward-looking
statements involve inherent risks and uncertainties. A number of
factors could cause actual results to differ materially from those
contained in any forward-looking statement, including but not
limited to the following: Aurora Mobile’s strategies; Aurora
Mobile’s future business development, financial condition and
results of operations; Aurora Mobile’s ability to attract and
retain customers; its ability to develop and effectively market
data solutions, and penetrate the existing market for developer
services; its ability to transition to the new advertising-driven
SaaS-model; its ability maintain or enhance its brand; the
competition with current or future competitors; its ability to
continue to gain access to mobile data in the future; the laws and
regulations relating to data privacy and protection; general
economic and business conditions globally and in China and
assumptions underlying or related to any of the foregoing. Further
information regarding these and other risks is included in the
Company’s filings with the Securities and Exchange Commission. All
information provided in this press release and in the attachments
is as of the date of the press release, and Aurora Mobile
undertakes no duty to update such information, except as required
under applicable law.
For general inquiry, please
contact:Aurora Mobile LimitedE-mail:
ir@jiguang.cn ChristensenIn ChinaMr. Eric
YuanPhone: +86-10-5900-1548E-mail: eyuan@christensenir.comIn USMs.
Linda BergkampPhone: +1-480-614-3004Email:
lbergkamp@christensenir.com
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