Align Technology Expands Its “Invis Is” Consumer Advertising Campaign With New Creative and Influencers Focused on Teens,...
May 14 2021 - 8:30AM
Align Technology, Inc. (“Align”) (Nasdaq: ALGN) a leading global
medical device company that designs, manufactures, and sells the
Invisalign system of clear aligners, iTero intraoral scanners, and
exocad CAD/CAM software for digital orthodontics and restorative
dentistry, today announced that it is rolling out the next phase of
the Mom/Teen multi-touch campaign, as well as a new “Invis is a
Powerful Thing” campaign targeted at young adults. These build on
the 2020 campaign and include new mom and young adult targeted TV
spots, influencer-led YouTube and social media content, and digital
advertising campaigns to engage teens and young adults where they
spend their digital time.
Commenting on Align’s expanded consumer
campaign, Raj Pudipeddi, Align Technology Chief Innovation,
Product, and Marketing Officer and SVP said, “Align Technology
invests more than $250 million annually in consumer brand awareness
and demand generation campaigns to reach 500 million potential
Invisalign patients worldwide and help connect them to Invisalign
providers. No other company in our industry invests in getting
potential patients to a doctor for treatment like Align does, and
as a result, more than 10 million consumers globally have
transformed their smiles with Invisalign treatment. The new
campaign is based on consumer insights and data, helping Align meet
consumers where they are, with ideas and language that resonate
with them. With this campaign, Align is further increasing its
investment in digital ads and content opportunities, especially
among teens. This data-driven and increasingly digital approach
gives Align greater confidence in its ability to measure and
optimize ROI.”
Global and localAlign’s brand
strategy is both global and local, leveraging a global campaign
with insights from multiple regions, and content and placement
localized based on market-specific data. The teen campaign, “Invis
is Not Your Parents Braces”, focuses on helping teens and parents
understand the benefits of orthodontic treatment with Invisalign
aligners in a light and heart-warming way. In parallel, the new
young adult focused “Invis is a Powerful Thing” campaign shines a
light on how powerful the transformation with Invisalign treatment
can be for every young person’s self-confidence, especially in the
current context of increased video calls. Align is partnering with
influencers who have global appeal such as Charli D’Amelio, Collins
Key and Emily Hampshire, while also working with influencers who
have strong following in local markets. This new campaign will
launch in the US first, just in time for the teen season, followed
by multiple markets in the Americas, EMEA and APAC regions,
starting with Australia, the United Kingdom, and Brazil over the
next few months.
About Align Technology, Inc.Align Technology
designs, manufactures and offers the Invisalign system, the most
advanced clear aligner system in the world, iTero intraoral
scanners and services, and exocad CAD/CAM software. These
technology building blocks enable enhanced digital orthodontic and
restorative workflows to improve patient outcomes and practice
efficiencies for over 200 thousand doctor customers and is key to
accessing Align’s 500 million consumer market opportunity
worldwide. Align has helped doctors treat over 10.2 million
patients with the Invisalign system and is driving the evolution in
digital dentistry through the Align Digital Platform, our
integrated suite of unique, proprietary technologies and services
delivered as a seamless, end-to-end solution for patients and
consumers, orthodontists and GP dentists, and lab/partners. Visit
www.aligntech.com for more information.
For additional information about the Invisalign
system or to find an Invisalign doctor in your area, please visit
www.invisalign.com. For additional information about iTero digital
scanning system, please visit www.itero.com. For additional
information about exocad dental CAD/CAM offerings and a list of
exocad reseller partners, please visit http://www.exocad.com.
Align Technology |
Zeno Group |
Madelyn Homick |
Sarah Johnson |
(408) 470-1180 |
(828) 551-4201 |
mhomick@aligntech.com |
sarah.johnson@zenogroup.com |
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/8a35026c-a059-42b3-8d43-cd68f9f98362
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