Carl's Jr. & Beyond Meat® Partner for First-Ever Plant-Based Meat Menu Takeover
April 15 2021 - 9:10AM
Carl’s Jr.®, known for feeding your happy, is inspiring fans to Go
Beyond this Earth Day by hosting a one-of-a-kind, one day
plant-based meat menu takeover at a local restaurant in Los
Angeles. The store will Go Beyond for customers to stop by and try
a complimentary eco-friendly Beyond Meat® item*. Fans of Carl’s Jr.
and Beyond Meat who are not able to join the celebration in Los
Angeles can enjoy any Beyond Burger® for five dollars via an email
offer at participating Carl’s Jr. locations throughout the U.S.
“We are excited to give our fans a fun,
delicious way to celebrate Earth Day this year with a full
plant-based meat experience at Carl’s Jr.,” said Patty Trevino,
senior vice president of brand marketing at CKE Restaurants. “With
nearly one-third of consumers identifying as flexitarian, we
continue to innovate on new ways for our guests to enjoy our iconic
charbroiled burgers with our Beyond Meat partnership.”
“As leaders in plant-based innovation, we are
thrilled to partner with Carl’s Jr. to bring this unique pop-up
experience to life,” said Beth Moskowitz, chief creative officer,
Beyond Meat. “This Earth Day initiative increases accessibility to
a variety of delicious, nutritious and sustainable offerings that
Carl’s Jr. fans will love.”
In December 2018, Carl’s Jr. sparked the
plant-based trend in quick service restaurants by partnering with
Beyond Meat to be the first national quick service restaurant to
offer a plant-based burger patty: The protein-packed, charbroiled
Beyond Famous Star. The Beyond Famous Star was Carl’s Jr.’s most
successful burger launch of 2019 and since then, Carl’s Jr. has
sold nearly 12 million Beyond Meat burgers.
The Carl’s Jr. and Beyond Meat Earth Day
celebration will take place April 22, 2021 at Carl’s Jr. located at
424 W. Los Feliz Rd., Glendale, CA 91204 from 6 a.m. until 9 p.m.
(while supplies last). Fans of Carl’s Jr. who are not able to join
the celebration in Los Angeles can enjoy any Beyond Burger for five
dollars at participating Carl’s Jr. locations throughout the U.S.
by signing up here.
*Four per customer per day; while supplies
last.
Follow Carl's Jr. on social media for the latest
product news and promotional offers.Twitter: @CarlsJrInstagram:
@CarlsJrFacebook:
www.facebook.com/carlsjrTikTok: @carlsjrofficialAbout
CKE Restaurants Holdings, Inc. CKE Restaurants Holdings,
Inc. ("CKE"), a privately held company based in Franklin,
Tennessee, runs and operates Carl's Jr. and Hardee's, two beloved
regional brands, known for one-of-a-kind premium and innovative
menu items such as 100 percent Black Angus Thickburgers®, Made from
Scratch™ Biscuits and Hand-Breaded Chicken Tenders™. With both a US
and international footprint, Carl's Jr. Restaurants LLC and
Hardee's Restaurants LLC have over 3,900 franchised or
company-operated restaurants in 44 states and 42 foreign countries
and U.S. territories. For more information about CKE, please visit
www.ckr.com or its brand sites at www.carlsjr.com and
www.hardees.com.
About Beyond MeatBeyond Meat,
Inc. (NASDAQ: BYND) is one of the fastest growing food companies in
the United States, offering a portfolio of revolutionary
plant-based meats made from simple ingredients without GMOs,
bioengineered ingredients, hormones, antibiotics, or cholesterol.
Founded in 2009, Beyond Meat products are designed to have the same
taste and texture as animal-based meat while being better for
people and the planet. Beyond Meat’s brand commitment, Eat What You
Love™, represents a strong belief that there is a better way to
feed our future and that the positive choices we all make, no
matter how small, can have a great impact on our personal health
and the health of our planet. By shifting from animal-based meat to
plant-based meat, we can positively impact four growing global
issues: human health, climate change, constraints on natural
resources and animal welfare. As of December 31, 2020, Beyond Meat
had products available at approximately 122,000 retail and
foodservice outlets in over 80 countries worldwide. Visit
www.BeyondMeat.com and follow @BeyondMeat, #BeyondBurger and
#GoBeyond on Facebook, Instagram and Twitter and
@BeyondMeatOfficial on TikTok.
Contacts:
Alexa Hamelin ahamelin@ckr.com615-499-1303
Shira ZackaiShira.Zackai@BeyondMeat.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/1101460a-df09-416d-a015-08e1b83ec2d1
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