Alkaline88® 3-Liter and Flavored Waters Coming to 99 Cents Only Stores
January 13 2021 - 9:15AM
Business Wire
- Alkaline88® products will be available in all stores across
California, Texas, Arizona, and Nevada.
The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the
“Company”) is a producer of premium bottled alkaline water,
flavor-infused waters, and CBD infused products sold under the
brand names Alkaline88®, A88 Infused™, and A88CBD™, respectively.
Today, the Company announces that its 3-liter offering and four
A88-Infused™ flavored waters will be available in all 99 Cents Only
Stores locations across California and the Southwest regions.
“We are pleased to announce that our flagship brand and four of
our popular flavors will be offered by another exciting banner in
the Specialty Discount retail channel,” stated Ricky Wright,
President and CEO of The Alkaline Water Company. “As a trusted
national brand, it is encouraging to see our brand extension
strategy in play, with our new and innovative offerings creating
larger opportunities for our team. During calendar 2020, our
efforts to penetrate this space have yielded strong results. Our
small and large formats are now carried in approximately 8,000
stores in this channel, with a strong sales pipeline for the
current year. The Specialty Discount channel presents a tremendous
opportunity for our growing lifestyle brands, and we expect to add
another 6,000 to 8,000 new store locations over the next 12-18
months. Our earlier wins in this channel are seeing good momentum
with consistent repeat orders and strong turns. Beyond our beverage
brands, we believe that our A88CBD™ products will do exceptionally
well in this channel, especially as the CBD regulatory framework is
further defined in 2021.”
The Alkaline Water Company
Founded in 2012, The Alkaline Water Company (NASDAQ and CSE:
WTER) is headquartered in Scottsdale, Arizona. Its flagship
product, Alkaline88®, is a leading premier alkaline water brand
available in bulk and single-serve sizes along with eco-friendly
aluminum packaging options. With its innovative, state-of-the-art
proprietary electrolysis process, Alkaline88® delivers perfect 8.8
pH balanced alkaline drinking water with trace minerals and
electrolytes and boasts our trademarked label ‘Clean Beverage’.
Quickly being recognized as a growing lifestyle brand, Alkaline88®
launched A88 Infused™ in 2019 to meet consumer demand for
flavor-infused products. A88 Infused™ flavored water is available
in six unique all-natural flavors, with new flavors coming soon.
Additionally, in 2020, the Company launched A88 Infused Beverage
Division Inc., which includes the Company’s CBD water and
flavor-infused water. For the Company’s topical and ingestible
offerings, A88 Infused Products Inc. includes both the Company’s
lab-tested full-spectrum hemp salves, balms, lotions, essential
oils, and bath salts, along with broad-spectrum hemp, powder packs,
oil tinctures, capsules, and gummies.
To purchase A88CBD™ products online, visit us at www.A88CBD.com.
To learn more about The Alkaline Water Company, please visit
www.thealkalinewaterco.com or connect with us on Facebook, Twitter,
Instagram, or LinkedIn.
Notice Regarding Forward-Looking Statements
This news release contains “forward-looking statements.”
Statements in this news release that are not purely historical are
forward-looking statements and include any statements regarding
beliefs, plans, expectations or intentions regarding the future.
Such forward-looking statements include, among other things, the
following: that the Specialty Discount channel presents a
tremendous opportunity for the Company’s growing lifestyle brands,
and the Company expects to add another 6,000 to 8,000 new store
locations over the next 12-18 months; and that the Company believes
that its A88CBD™ products will do exceptionally well in the
Specialty Discount channel, especially as the CBD regulatory
framework is further defined in 2021.
The material assumptions supporting these forward-looking
statements include, among others, that the demand for the Company’s
products will continue to significantly grow; that the past
production capacity of the Company’s co-packing facilities can be
maintained or increased; that there will be increased production
capacity through implementation of new production facilities, new
co-packers and new technology; that there will be an increase in
number of products available for sale to retailers and consumers;
that there will be an expansion in geographical areas by national
retailers carrying the Company’s products; that there will be an
expansion into new national and regional grocery retailers; that
there will be an expansion into new e-commerce, home delivery,
convenience, and healthy food channels; that there will not be
interruptions on production of the Company’s products; that there
will not be a recall of products due to unintended contamination or
other adverse events relating to the Company’s products; and that
the Company will be able to obtain additional capital to meet the
Company’s growing demand and satisfy the capital expenditure
requirements needed to increase production and support sales
activity. Actual results could differ from those projected in any
forward-looking statements due to numerous factors. Such factors
include, among others, governmental regulations being implemented
regarding the production and sale of alkaline water or any other
products, including products containing hemp/CBD; the fact that
consumers may not embrace and purchase any of the Company’s
CBD-infused products; the fact that the Company may not be
permitted by the FDA or other regulatory authority to market or
sell any of its CBD-infused products; additional competitors
selling alkaline water and enhanced water products in bulk
containers reducing the Company’s sales; the fact that the Company
does not own or operate any of its production facilities and that
co-packers may not renew current agreements and/or not satisfy
increased production quotas; the fact that the Company has a
limited number of suppliers of its unique bulk bottles; the
potential for supply-chain interruption due to factors beyond the
Company’s control; the fact that there may be a recall of products
due to unintended contamination; the inherent uncertainties
associated with operating as an early stage company; changes in
customer demand and the fact that consumers may not embrace
enhanced water products as expected or at all; the extent to which
the Company is successful in gaining new long-term relationships
with new retailers and retaining existing relationships with
retailers; the Company’s ability to raise the additional funding
that it will need to continue to pursue its business, planned
capital expansion and sales activity; and competition in the
industry in which the Company operates and market conditions. These
forward-looking statements are made as of the date of this news
release, and the Company assumes no obligation to update the
forward-looking statements, or to update the reasons why actual
results could differ from those projected in the forward-looking
statements, except as required by applicable law, including the
securities laws of the United States and Canada. Although the
Company believes that any beliefs, plans, expectations and
intentions contained in this news release are reasonable, there can
be no assurance that any such beliefs, plans, expectations or
intentions will prove to be accurate. Readers should consult all of
the information set forth herein and should also refer to the risk
factors disclosure outlined in the reports and other documents the
Company files with the SEC, available at www.sec.gov, and on the
SEDAR, available at www.sedar.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210113005176/en/
The Alkaline Water Company Inc.
Richard A. Wright President and CEO, or
Sajid Daudi Director of Investor Relations & Corporate
Communications 800-923-1910 investors@thealkalinewaterco.com
Media
Jessica Starman 888-461-2233 jessica@elev8newmedia.com
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