Katie Mellor joins IZEA as Vice President, Client Services
January 04 2021 - 10:00AM
IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of
influencer marketing technology, data, and services for leading
brands today announced the appointment of Katie Mellor as the
company’s new Head of Client Services. Mellor will join IZEA’s
Senior Staff and be responsible for leading a team of Campaign
Management professionals and Creator Ecosystem consultants that
interact with IZEA clients daily to drive strategic growth.
Mellor joins IZEA after having spent nearly two
decades in the marketing and advertising industry, focusing on
brand marketing and customer experiences. Most recently, she served
as Group Account Director at Latcha+Associates, overseeing the
agency’s Audi and Volkswagen accounts. Prior, Katie held a variety
of leadership positions across WPP - including Vice President,
Account Director at GTB and various client oversight roles at
Ogilvy. A native of Detroit, Mellor received her Bachelor’s degree
from the College of Communications, Arts, & Sciences at
Michigan State University.
“Katie brings a wealth of experience in building
and growing high performing teams that understand how to make
brands both highly compelling and enormously successful. She also
comes to us with a deep knowledge of integrated advertising
strategy, of which Influencer Marketing is critical component for
modern brand-builders,” said Ryan Schram, Chief Operating Officer
of IZEA. “We are incredibly fortunate to have her joining Team
IZEA.”
About IZEA Worldwide, Inc.IZEA
Worldwide, Inc. (“IZEA”) is a marketing technology company
providing software and professional services that enable brands to
collaborate and transact with the full spectrum of today’s top
social influencers and content creators. The company serves as a
champion for the growing Creator Economy, enabling individuals to
monetize their content, creativity, and influence. IZEA launched
the industry’s first-ever influencer marketing platform in 2006 and
has since facilitated nearly 4 million transactions between online
buyers and sellers. Leading brands and agencies partner with IZEA
to increase digital engagement, diversify brand voice, scale
content production, and drive measurable return on investment.
Safe Harbor StatementThis press
release contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended.
Forward-looking statements, which are based on certain assumptions
and describe our future plans, strategies and expectations, can
generally be identified by the use of forward-looking terms
such as “anticipates,” “believes,” “estimates,” “expects,”
“intends,” “may,” “plans,” “projects,” “will,” “would” or other
comparable terms. Examples of forward-looking statements include,
among others, statements we make regarding expectations of sales
activity, revenue and margins based on bookings, plans to increase
the size of our sales team, the financial impact of investments in
our software business, and continuation of new IZEAx customers and
their effect on future sales.
Forward-looking statements involve inherent risks
and uncertainties, which could cause actual results to differ
materially from those in the forward-looking statements, as a
result of various factors, including, among others, the following:
competitive conditions in the content and social sponsorship
segment in which IZEA operates; failure to popularize one or more
of the marketplace platforms of IZEA; changing economic conditions
that are less favorable than expected; and other risks and
uncertainties described in IZEA’s periodic reports filed with the
Securities and Exchange Commission. IZEA assumes no
obligation to update any such forward-looking statements to reflect
actual results or changes in expectations, except as otherwise
required by law.
- Katie Mellor joins IZEA as Vice President, Client Services
Press Contact
Martin Smith
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: ir@izea.com
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